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Proton Rides Sales Surge with Strong July Performance

Proton has entered the second half of 2025 on a high note, recording a marked rebound in sales as the Malaysian car market recovered from a sluggish June. The national automaker registered 13,518 units sold in July, a 22.1 per cent increase over the previous month, bringing its year-to-date total to 85,674 units. This performance has secured Proton second place in the national sales rankings.

The company’s market share for July is estimated at 19.2 per cent, with the year-to-date figure standing at 19.3 per cent – an improvement of 0.6 percentage points compared with the full-year share of 18.7 per cent achieved in 2024, a record-breaking year for the Malaysian automotive industry. The Total Industry Volume for July is projected at 70,545 units, representing a 28.7 per cent rise from June and ranking as the second-highest monthly figure for 2025.

The newly launched Proton X50 was a major driver of last month’s growth. Introduced on 24 July, the B-segment SUV saw 999 units delivered in its first week, contributing to a total of 2,068 units for the month – the third time this year the model has surpassed the 2,000-unit mark.

With an updated exterior, enhanced interior, new intelligent features, and a marketing push aimed at younger buyers, the X50 has quickly gained momentum both online and in showrooms. Production is expected to reach 5,000 units by the end of August, with bookings approaching five figures, setting the stage for another strong month ahead.

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Proton Ends First Half of 2025 with Higher Market Share and Growing EV Momentum

Proton has concluded the first half of 2025 with a notable increase in its market share, despite challenging market conditions affecting the wider automotive sector. The national carmaker registered 11,069 units in June, a marginal improvement compared to the same period last year, bringing its total year-to-date (YTD) sales to 72,156 units. This positions Proton as the second-best performing automotive brand in terms of volume for the first half of the year.

The company’s market share for June stood at 20.7%, reflecting a 1.1% gain over the previous month and placing it 1.2 percentage points above its YTD average of 19.5%. While the Total Industry Volume (TIV) dipped significantly in June—falling by 21% to an estimated 53,500 units from 68,007 in May—Proton’s sales resilience allowed it to improve its relative standing in the industry.

A key contributor to Proton’s performance continues to be the X50 SUV, which has firmly held its position as the best-selling B-segment SUV since its launch in October 2020. With more than 140,000 units sold domestically and abroad, the X50 remains a cornerstone of Proton’s lineup. In June alone, 1,657 units were delivered, including 353 units for export, representing nearly half of Proton’s total overseas shipments for the month. Cumulatively, 11,361 units of the X50 were sold in the first six months of 2025—an 11.3% increase compared to the same period in 2024.

Anticipation is building for the launch of the all-new Proton X50, scheduled for July. The upcoming model features updated styling, a revamped interior, the new 1.5-litre i-GT engine, and the advanced ADAS 2.0 safety suite. Pre-launch bookings began on 5 July, accompanied by a promotional campaign and a series of activities leading up to the official reveal.

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Proton Posts Strong Sales Growth in May, Led by SUV and EV Performance

Proton Holdings Bhd recorded a robust performance in May 2025, with total sales, including domestic, export, smart, and Proton e.MAS vehicles, reaching 13,328 units. This figure represents a 6.1% increase compared to May 2024, and marks the third consecutive month of sales growth for the national carmaker.

Between March and May, Proton experienced a year-on-year growth of 10%, pushing year-to-date (YTD) sales to 61,087 units. Market share for the month is projected at 19.2%, with the same percentage forecasted for the YTD share, based on an estimated Total Industry Volume (TIV) of 69,495 units.

Key contributors to this upward trajectory included the Proton X50 and X70, both of which have sustained strong demand following the launch of their updated variants last year. Export sales surged by 36.6% over 2024 figures, while Proton’s flagship electric vehicle, the e.MAS 7, continued to lead EV sales in Malaysia for a fifth straight month, achieving a new milestone by surpassing 900 units sold in May.

Across Proton’s model range, May emerged as the second-best sales month in 2025, bolstered by nationwide promotional campaigns that stimulated consumer interest. The Proton X70 recorded the highest growth rate among individual models, with sales increasing by 44% to 982 units. This placed the C-segment SUV 53.1% ahead of its YTD sales from the previous year, a trend Proton expects to sustain throughout the remainder of 2025.

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Proton Gains Momentum with Rising Sales and EV Success in April 2025

Proton’s sales performance in April 2025 marked a significant milestone for the national carmaker, securing a 14.7% year-on-year increase and reinforcing its hold on second place in Malaysia’s automotive sales rankings. Despite the traditionally slower sales period during festive seasons, Proton delivered 12,692 units across its domestic, export, smart and e.MAS portfolios. The company’s estimated market share now stands at 20.8%, outperforming the modest 1.8% growth of the Total Industry Volume (TIV), which reached 60,886 units for the month.

This uptrend not only highlights Proton’s resilience in a highly competitive market saturated with new players and aggressive pricing strategies, but also underscores the company’s ability to maintain customer confidence and brand relevance.

A standout achievement for the brand came from the all-electric Proton e.MAS 7, which has continued its upward trajectory since its launch in mid-December 2024. In April alone, the model recorded 863 units in combined domestic and export sales, raising its year-to-date tally to 2,716 units. This figure positions it as the best-selling electric vehicle in Malaysia and elevates the e.MAS sub-brand to second place in national EV sales, despite offering only a single model. As a result, EVs now represent 6% of Proton’s overall sales, reflecting growing public acceptance of the brand’s electrification direction.

Among internal combustion engine (ICE) offerings, the Proton X50 saw its strongest sales month of the year, reclaiming the lead in the B-segment SUV category with 2,389 units sold. Year-to-date, its sales have reached 7,506 units, surpassing its 2024 performance by 420 units.

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Proton Records Strong Q1 Growth with EV and ICE Sales Boosting Market Share

Proton has reported a robust close to the first quarter of 2025, buoyed by a sharp rebound in March sales that saw 13,918 units registered. This marks a 23.9% increase over February’s performance and a 9.6% improvement compared to the same month last year. The figures position Proton’s estimated market share at 19.4%, based on a Total Industry Volume (TIV) of 71,596 units for March.

Over the course of the first three months of 2025, Proton recorded total sales of 35,068 units, securing a market share of 18.9% against a TIV of 184,652 units. The company’s performance has been bolstered by strong demand across its product range, growing export contributions, and the positive reception of its new energy models. Leading this charge is the Proton e.MAS 7, which has quickly become Malaysia’s top-selling electric vehicle within its first quarter on the market.

The brand’s internal combustion engine (ICE) vehicles also delivered encouraging results. Notably, the Proton S70 retained its lead in the C-segment sedan category with March sales of 2,125 units, up 77.5% from the previous month, bringing its year-to-date (YTD) total to 4,465 units. The model’s strong showing reflects its appeal to a broad consumer base, combining sporty design, refined performance, and a spacious, technology-laden interior suited for both individuals and families.

The larger X90, Proton’s flagship D-segment SUV, maintained its dominance in its segment with a 73.6% increase in sales over February, delivering 302 units in March and pushing its YTD figure to 679 units. Despite this, the X50 continued to be Proton’s best-selling SUV with 1,858 units sold in March, bringing its quarterly total to 5,117 units.

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Proton Records 13.2% Sales Growth in February 2025, Driven by Strong ICE and EV Demand

Proton’s sales surged in February 2025, marking a 13.2% increase compared to the previous month. The national automaker sold 11,232 units, capturing an estimated 17.2% market share from a forecasted Total Industry Volume (TIV) of 65,276 units. The rebound comes as car buyers returned to the market following a slow start to the year.

Three Proton Models Dominate YTD Sales

Despite its growing presence in the EV segment, Proton remains committed to its internal combustion engine (ICE) vehicles, with three models leading their respective segments in Year-To-Date (YTD) sales:

Proton S70 – The best-selling C-segment sedan in Malaysia, recording 2,340 units sold in 2025. Its mix of performance, spaciousness, connectivity, and value has helped it dominate the segment for two consecutive months.

Proton X50 – Proton’s B-segment SUV powerhouse continues its dominance, with 1,824 units sold in February and 3,259 units YTD. Having sold nearly 130,000 units since its 2020 launch, the X50 remains a favorite among Malaysian buyers.

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Proton Starts 2025 With New e.MAS 7 Leading EV Sales In January

Following a record-breaking year in 2024 with Total Industry Volume (TIV) reaching 813,521 units, the Malaysian automotive market experienced a downturn in January 2025. The decline was attributed to high sales in December 2024 and the impact of the Chinese New Year festive period. An estimated 50,278 vehicles were sold in January 2025, marking a 38.7% drop from the 81,987 units sold in December 2024 and a 24.9% decline from the 66,925 units recorded in January 2024.

Proton Reports Market Share Growth Despite Industry Slowdown

Amid the overall decline, Proton’s total sales for January 2025—including domestic, export, Proton e.MAS, and smart car models—stood at 9,914 units. This figure compares to 12,882 units of internal combustion engine (ICE) cars sold in January 2024. Despite the lower volume, Proton’s estimated market share rose to 19.7%, up from 18.7% last year. The company credited the performance to strong sales of the Proton e.MAS 7, a surge in exports, and three Proton models leading their respective segments.

Proton e.MAS 7 Emerges as Malaysia’s Best-Selling EV

The Proton e.MAS 7, launched on December 16, 2024, has gained significant traction in Malaysia’s electric vehicle (EV) market. Over 4,000 units have been booked, prompting Proton to release an additional 3,000 units with launch package benefits. Deliveries began in early 2025, with 421 units reaching customers in January, making it Malaysia’s best-selling EV with a 25% share of the total EV market.

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Proton Concludes 2024 with Record Sales and Strong Market Presence

Proton has wrapped up 2024 on a high note, achieving total sales of 152,352 units (domestic and export) and securing its position as the second most popular automotive brand in Malaysia for the sixth consecutive year. The year ended with December’s sales reaching 14,601 units, marking a 19.7% month-on-month increase and delivering the second-highest monthly sales for the year. Exports also surged, with 1,131 units shipped to overseas markets, capping off a record-breaking year.

Including 622 units of the smart #1 and #3 sold by its subsidiary PRO-NET, Proton’s total sales for 2024 reached 152,974 units. This success was achieved in a highly competitive market and during a pivotal year when Proton launched its first electric vehicle, the Proton e.MAS 7.

Malaysia’s total industry volume (TIV) hit a new high of 813,521 units, with Proton capturing an 18.7% market share.

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Proton Maintains Strong Performance Despite November Market Contraction

Proton recorded 12,194 units in total sales (domestic and export) for November 2024, marking a 4.7% decrease compared to October. This aligns with the 4.1% contraction in Malaysia’s total industry volume (TIV) for the month. However, Proton’s year-to-date (YTD) sales reached 137,751 units, securing its position as the second most popular automotive brand in the country with an estimated 18.2% market share for November and 18.8% YTD.

Despite the monthly dip, Malaysia’s automotive sector remains robust, with an estimated 731,026 units sold YTD, about 10,000 more than the same period in 2023. The market is on course to surpass 800,000 units, setting a new annual record and establishing Malaysia as the second-largest passenger vehicle market in ASEAN for 2024.

Proton X70: Back on Top in the C-Segment SUV Category

November Sales: 1,065 units (+7.7% MoM)
YTD Sales: 7,536 units
The 2025 Proton X70, launched in August, features updated styling, upgraded ADAS Level 2 safety, and competitive pricing. It reclaimed the top spot among C-segment SUVs priced below RM130,000.

Proton X50: Undisputed King of B-Segment SUVs

November Sales: 1,911 units
YTD Sales: 21,033 units
Malaysia’s fastest-selling SUV continues its dominance since its 2020 launch.

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Proton Sales Grow By 13.6% In October

Proton achieved notable success in October 2024, with total sales of 12,799 units, reflecting a 13.6% increase from September. This brings the year-to-date (YTD) total to 125,557 units, reinforcing the brand’s goal of securing a sixth consecutive year of growth. With a projected market share of 18.1% for October and a YTD share of 18.9%, Proton stands firmly as Malaysia’s second most popular automotive brand.

The automotive industry as a whole rebounded in October, with estimated total industry volume (TIV) reaching 70,668 units, marking the fifth time this year that monthly sales have exceeded 70,000 units.

Key Model Highlights

Proton Saga: Delivering 6,112 units in October, this model’s YTD sales reached 60,178 units, securing its spot as the third highest-selling vehicle in Malaysia. Proton aims for the Saga to surpass 70,000 units by year-end.

Proton X50: Leading the B-segment SUV market, the X50 maintained its popularity with 2,122 units sold in October, showcasing a blend of style, performance, and advanced features.

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