Proton Holdings Bhd recorded a robust performance in May 2025, with total sales, including domestic, export, smart, and Proton e.MAS vehicles, reaching 13,328 units. This figure represents a 6.1% increase compared to May 2024, and marks the third consecutive month of sales growth for the national carmaker.
Between March and May, Proton experienced a year-on-year growth of 10%, pushing year-to-date (YTD) sales to 61,087 units. Market share for the month is projected at 19.2%, with the same percentage forecasted for the YTD share, based on an estimated Total Industry Volume (TIV) of 69,495 units.
Key contributors to this upward trajectory included the Proton X50 and X70, both of which have sustained strong demand following the launch of their updated variants last year. Export sales surged by 36.6% over 2024 figures, while Proton’s flagship electric vehicle, the e.MAS 7, continued to lead EV sales in Malaysia for a fifth straight month, achieving a new milestone by surpassing 900 units sold in May.
Across Proton’s model range, May emerged as the second-best sales month in 2025, bolstered by nationwide promotional campaigns that stimulated consumer interest. The Proton X70 recorded the highest growth rate among individual models, with sales increasing by 44% to 982 units. This placed the C-segment SUV 53.1% ahead of its YTD sales from the previous year, a trend Proton expects to sustain throughout the remainder of 2025.
