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Proton Sales

Proton has marked a robust start to the second half of 2024 with impressive sales figures, posting a total of 15,103 units sold in July across both domestic and export markets. This surge represents a notable 37.3% rebound from the previous month, which was impacted by a planned plant shutdown for operational improvements. July’s sales volume is the highest recorded since September 2022, reinforcing Proton’s solid position as the second-largest automaker in Malaysia.

Year-to-date (YTD) sales up to the end of July have reached 88,799 units. The total industry volume (TIV) for July is estimated at 73,761 units, reflecting a 27.1% increase over the previous month. Proton’s market share for July has risen to 20.5%, highlighting the brand’s growing influence in the automotive sector.

The Proton Saga, a longstanding favourite in Malaysia, led the sales charge in July, achieving its best monthly sales performance in over a decade. With 7,855 units sold, the Saga reached its highest sales figure since October 2013. Year-to-date sales for the Saga stand at 42,693 units, representing an 8.8% increase compared to 2023 and positioning the model for a standout year.

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Proton sold a total of 10,999 units (domestic and export) in June 2024, maintaining its stronghold in the automotive sales table at second place. Despite a planned one-week plant shutdown for scheduled operations improvement, Proton achieved a market share of 19.1% for both June and the year-to-date (YTD). This brings the total sales for the first half of 2024 to 73,696 units.

The Total Industry Volume (TIV) for June is forecasted to be softer than any month this year, with an estimated 57,700 units sold, lower than the previous low in April, which was affected by the long festive holiday. However, the cumulative forecast TIV figure for the first six months of 2024 is approximately 386,600 units, nearly 20,000 units more than the same period in 2023 when it reached a new record high.

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Proton has reported a significant 13.6% increase in sales for May, with 12,522 units (domestic and export) sold. This surge has cemented the company’s second position in the national automotive sales ranking, achieving a forecast market share of 19%. The company’s sales for the first five months of the year closed at 62,697 units.

The growth in Proton’s sales aligns with the overall trend in the Total Industry Volume (TIV), which is estimated to have grown by 20.7% to approximately 70,000 units in May. The year-to-date (YTD) TIV figure is estimated at 330,236 units, marking an 8.8% increase over 2023.

 

 

Export Sales Surge

Proton’s efforts to expand into international markets, including Trinidad and Tobago, Bangladesh, and Iraq, have been fruitful, with export sales reaching 509 units in May—the highest shipment recorded for 2024 so far. Since February, the best-selling export model has been the Proton Saga, leading with 360 units exported in May. Cumulative export sales have reached 1,344 units since January.

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Proton continues to show robust growth in sales, posting a 17.1% increase in April 2024 compared to the same month in 2023, with 11,025 units sold domestically and for export. This growth trend has also extended to the first four months of 2024, with total sales reaching 50,175 units, surpassing the 49,702 units sold during the same period in 2023.

The Malaysian automotive market as a whole has seen growth, with an estimated total industry volume (TIV) of 59,100 units for the same period and a cumulative total of 261,345 units for the year.

Proton has maintained its position as the second-highest seller in the overall national automotive sales ranking, with an estimated market share of 18.7% in April and a year-to-date market share forecasted at 19.2%.

Export sales have played a significant role in Proton’s performance, experiencing a remarkable 38.5% increase from 603 units to 835 units year-to-date in April.

Notably, Proton’s models have performed well in their respective segments. The Proton X50 regained its position as the top-selling B-segment SUV in Malaysia, with 1,642 units sold in April. The Proton S70 has led sales for C-segment sedans since the beginning of the year, with 1,635 units sold in April and a cumulative total of 7,463 units for 2024.

The latest addition to Proton’s lineup, featuring a youthful design, seamless connectivity, and advanced safety features, has garnered significant interest among Malaysian buyers, contributing to the brand’s overall success.

The Proton Saga remains Proton’s best-selling model, with 5,031 units sold in April and year-to-date sales up by 8.8% to 23,278 units. Other models, including the Proton X70, Proton Persona, Proton X90, and Proton Iriz, have also contributed to Proton’s sales volume.

In terms of exports, the Proton Saga leads the pack with 427 units sold year-to-date, followed by the Proton X50 and Proton S70. Overall, export sales have seen substantial growth, reflecting Proton’s expanding presence in international markets.

In 2023, Proton achieved exceptional sales performance both domestically and internationally, with its sales in the Kingdom of Brunei Darussalam reaching a new record. Following a successful year, where the company surpassed 150,000 units in domestic sales, Brunei showed remarkable growth, setting a new sales record for Proton.

After selling 422 units in 2022, Proton’s sales in Brunei increased by 87% in 2023, with 789 units of Proton vehicles sold. This outstanding performance elevated the brand to fifth overall in the sales table, capturing a market share of 5.4%, up one spot and an increase of 2.2% over the previous year. The Total-Industry-Volume (TIV) for Brunei also saw growth, closing at 14,640 units for 2023, up from 13,000 units in 2022.

The Proton X50, which has been the best-selling Proton X-series model since its introduction in October 2020, emerged as the top-selling model in the B-segment SUV category in Brunei. With 476 units sold in 2023, the Proton X50 accounted for approximately 60% of total Proton sales in Brunei and secured the third position in its market segment.

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Proton has achieved its best January sales performance since 2013 by selling 12,882 units (domestic and export). This marks a 1.3% increase compared to December 2023 and a significant 10.3% increase compared to January of the previous year. With this strong start, Proton comfortably retains the second position in the sales table, and its estimated market share for the month is 19.5%, showing a 3.3% increase from the previous month.

The Total-Industry-Volume for January is estimated to be 66,134 units, reflecting a decline of 15.6% compared to December. This drop is attributed to the traditional year-end push for higher vehicle sales in December 2023.

The newly launched Proton S70 has made a notable impact, with 1,442 units delivered in January and over 8,000 bookings. The model has received a positive response from customers and has already made its way to an export market in Brunei, with 15 units delivered ahead of its official launch this month.

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Proton has set its sights on international market growth as a fundamental part of its long-term strategy. In 2022, the company witnessed a significant surge in volume, reaching 5,406 units and marking an impressive 79% increase compared to the previous year. Encouraged by this growth, Proton aimed to maintain a similar upward trajectory in 2023.

However, the year presented challenges due to external factors impacting global economies, affecting the company’s sales potential in several major export markets. Despite these obstacles, Proton has remained resolute in its ambition to expand its market reach beyond Malaysia. The company has been actively evaluating and exploring different countries for their market potential, while also steadily introducing products to existing markets.

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Proton has achieved another milestone by surpassing the 100,000-unit mark in sales for the fifth consecutive year. This milestone was reached in August, a month earlier than in the previous year. With 13,955 units delivered in the same month, the year-to-date (YTD) sales for 2023 now stand at 104,602 units, which is a significant increase of 19.6% or 17,121 units compared to the first eight months of the previous year.

In August, the total industry volume (TIV) is estimated to be at 74,200 units, giving Proton a market share projection of 18.8% for the month and a YTD market share figure of 20.8%. The company’s volume growth outpaces the TIV, which is estimated to be at 12.2% for 2023.

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Proton continued its impressive sales trend in July with 13,326 (domestic + export) units sold, building on a solid first half of 2023. The amount represents a 16.1% rise over July 2022 and contributes to year-to-date (YTD) sales of 90,647 units, the company’s first breach of the 90,000-unit threshold since 2012 and a 26.6% increase over the prior year. Market share for July is anticipated to be 20.5%, bringing the year-to-date market share to 21%.

The success of Proton is set against a background of rising vehicle sales, with total industry volume (TIV) for July predicted to reach 64,864 units. This raises the monthly total by 29.9% over the corresponding month in 2022 and raises the year total by 12.9%. As a result, Proton’s sales performance through July of this year had been 14% better than the industry average.

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Proton achieved a productive first half of 2023 by attaining its highest overall sales figures since 2012. With 14,351 units sold in June (domestic + export), total sales have reached 77,321 units, an increase of 28.6% over the same month last year and more than three times faster than the industry’s overall sales growth.

Total industry volume (TIV) is predicted to be 61,900 units in June, translating to a market share for Proton of 23.2%. Year-to-date market share has climbed once more to 21.3%, an increase of 3.2% over the same period in 2022.

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