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PSA Group

The last time Opels were officially sold in Malaysia was in the 1990s by a small company called Europel. There were ambitious plans to assemble a model called the Vectra but it never went ahead. Opel was actually a fairly strong brand in the country with its German background and it had robust, reliable models. Unfortunately, General Motors, which owned Opel then, decided to stop using the brand and instead used Chevrolet which it declared as ‘the most international of GM brands’.

Anyway, eventually Opel was sold off to the PSA Group (now part of the Stellantis Group) which has Citroen and Peugeot. Some of the models from the GM era continued to be produced and evolved through generations and one of them is the Astra, which began life as the successor to the Kadett (which would be familiar to older Malaysians) in the early 1990s.

2022 Opel Astra

Europel also sold the Astra here as a small, slightly sporty hatchback but only in limited numbers. So most Malaysians would not know about the model. It has reached the sixth generation which was recently unveiled, with deliveries to start early in 2022.

Moving to electric drives
Until now, the Astra has used combustion engines and for this new generation, it will be the first time that the model will have electric drive, in line with the future direction of the PSA Group. Petrol and diesel engines will still be available as there will still be markets that need them.

2022 Opel Astra

The electrified powertrain will be a plug-in hybrid type with two performance levels that can deliver up to 165 kW (225 ps) system output. The combustion engine side is a 1.6-litre turbocharged 4-cylinder petrol unit and with the 12.4 kWh battery pack, an electric-only range of 50 kms is claimed (subject to driving conditions, of course). The transmission is an 8-speed automatic only.

PSA Group EMP2 platform
Earlier generations of the Astra sat on GM platforms that were used for a multitude of models of different brands all over the world. Under PSA ownership, the new Astra uses the third generation of EMP2 multi-energy architecture which is also used in Peugeots and Citroens.

2022 Opel Astra

The Opel Vizor look
The bodywork is appropriate for the new chapter in the evolution of the Astra. It has taut surfaces with no superfluous elements and with a new corporate face that the company calls the ‘Opel Vizor’, which was first used on the Mokka launched last year. It is inspired by a full-face helmet, with a ‘protective visor’ that organically integrates the grille, the headlights and the brand logo in one single module.

2022 Opel Astra

The Vizor concept also seamlessly integrates technologies such as the ultra-slim headlamps. This is the latest evolution of the adaptive Intelli-Lux LED Pixel light with 168 LED elements which comes straight from Opel’s flagship Insignia.

Moving into the fully digital era
As with the electrified powertrain, the interior also takes a leap forward. With the fully digital Pure Panel, analogue instruments are now ‘obsolete’, something for old-timers to talk about. There is a new human-machine-interface (HMI) with fresh, modern graphics on extra-wide touchscreens, just like a smartphone.

2022 Opel Astra

The interior designers have taken great care to ensure that the driver receives all the necessary information and useful operating options, but is not burdened with excessive or unnecessary data or functions. Key settings such as climate control can still be operated via physical switches and buttons which are still more practical and functional.

2022 Opel Astra

Driver assistance systems
The driver is supported by assistance systems ranging from the Head-Up Display to the semi-automated Intelli-Drive 2.0 assistance system and Intelli-Vision 360-degree camera. In addition to the multifunction camera, the technology comprises 4 body cameras, 5 radar sensors, as well as ultrasonic sensors front and rear.

2022 Opel Astra

The cameras and sensors are integrated with e-horizon connectivity in Intelli-Drive 2.0 which extends the coverage range. This enables the system to adapt the speed in curves, make speed recommendations and perform semi-automatic lane changes. Hands-off detection on the steering wheel ensures the driver remains engaged at all times.

2022 Opel Astra

Opel Manta returns as a ‘RestoMod’ for 50th anniversary

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Aiming to reduce accidents, a new law was passed this year which will require all new cars sold across the European Union (EU) from 2022 to have systems that warn drivers of drowsiness and distraction. The law has been deemed necessary as data shows that, in the UK for example, , there have been 4,000 accidents and 150 fatalities caused by driver fatigue since 2015.

DS Automobiles, the premium brand in the PSA Group, is among the first to respond to this new law to fit cars with fatigue alert systems. Its DS Driver Attention Monitoring system helps keep drivers alert and prevents them from falling asleep at the wheel. The advanced technology tracks signs of tiredness and could save around 50 lives a year on UK roads.

DS - DRIVER ATTENTION WARNING

Monitoring with infrared cameras
The system, already available on the DS 7 CROSSBACK, combines a pair of infrared cameras focused on the driver with continuous vehicle position monitoring. Futuristic driver-facing cameras, mounted above the steering wheel and at the top of the windscreen, monitor 3 key physical signs of distraction or drowsiness; movement of the eyes, eyelids or neck. If any of these are detected, an audible alert is set off and a warning notice appears on the digital instrumentation display.

At the same time, vehicle position monitoring constantly tracks the car in relation to road markings and warns the driver with an audible alert if there are any sudden or unexpected steering movements.

DS - DRIVER ATTENTION WARNING

DS - DRIVER ATTENTION WARNING

The combination of these technologies allows the system to comprehensively monitor drivers for the key warning signs of distraction and drowsiness and maximises the window in which a driver can be warned and encouraged to take steps to counter against it.

“Distracted and tired drivers are a serious safety threat on roads across the UK and it is the cause of thousands of accidents a year, with some ending in fatalities. This serious issue can benefit from the latest technologies available, which is why we have made our DS Driver Attention Monitoring technology available across the range on DS 7 CROSSBACK. Coupled with DS Night Vision and DS Active Led Vision, DS Automobiles is able to lead the way on improving the safety on the roads,” said the company’s Head of Product, Vince Clisham.

PISTON.MY

Groupe PSA’s SUV offensive with 13 models launched worldwide by the five brands – Peugeot, Citroën, DS Automobiles, Opel and Vauxhall – drove the Group’s robust sales momentum in the first half of 2018. At more than 609,300 units, SUV sales accounted for nearly 28% of the Group’s sales. The success of these models has made Groupe PSA at the end of May, number two in this segment in Europe, with a market share of 16.9%, and number one in the B-SUV segment.

Peugeot is the leading brand in the SUV segment in Europe, selling more than 339,200 SUVs worldwide (up 26%) in the first half of 2018. Since the beginning of the year, Peugeot confirms the upward trend of the PEUGEOT 3008 SUV, with 144,000 units sold (up 37%); it has also enjoyed strong demand for the new PEUGEOT 5008, which has logged 58,900 unit sales.

The Citroën SUV offensive launched last autumn is being driven by the C3 Aircross in Europe and the C5 Aircross in China, which together represented nearly 80,000 units sold in the first half of 2018, for a total of 135,000 since their launch. The launch of the C4 Aircross in China and the C5 Aircross in Europe in the second half will allow Citroën to accelerate its offensive.

Launched worldwide in February 2018, the DS 7 CROSSBACK, first DS of the second generation is key to growth at DS Automobiles, which came up to +35% in the second quarter. Two out of three customers choose the top-of-the-line versions, and while the DS 7 CROSSBACK offers premium equipment from the entry level, every second customer chooses the DS CONNECTED PILOT option, which opens the way to level 2 autonomous driving.

Excerpt from the full report: China & South East Asia: continued sales recovery…

With sales of 163,000 vehicles in China & South East Asia, up 6.9%, the Group has seen the first signs of a sales recovery. Citroën was the biggest contributor to the improvement, with sales up 50.5%, thanks to its range of sedans and the local launch of the C5 Aircross SUV last September.

The volume mix of the PEUGEOT 3008/4008/5008 SUV family is also improving, representing 40% of the brand’s total sales volumes. DS Automobiles sales are stable in the second quarter of 2018. In China, the DS 7 CROSSBACK was launched at the Beijing Motor Show in late April 2018.

During the first half, the Group made significant progress in strengthening its operations in South East Asia with the creation of a joint venture with Naza Corporation Holdings (Malaysia). The Group has sold over 4,900 vehicles in ASEAN area in the first half of this year. The acceleration in this part of the region is now noticeable.

For the FULL PSA 1st Half 2018 report, click to download this: PSA Worldwide sales up 38.1% in the first half of 2018v2

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