Rolls-Royce has unveiled a special edition of the Phantom called “Phantom Inspired by Cinque Terre,” drawing inspiration from the Italian Riviera and its wines. This distinctive Phantom features a Ligurian blue exterior with Navy Blue and Jasmine double coachlines, adorned with clusters of grapes on the vehicle’s sides.
Inside, the interior showcases a combination of Grace White and Navy Blue leather with Jasmine trim, mirroring the theme of winemaking. The grape motif is intricately embroidered on the rear doors, demanding 9,215 stitches for each cluster. It is also carefully inlaid on the tray tables, which integrate stainless steel and gold plating. The custom Starlight headliner displays an embroidered map of Italy, crafted with an impressive 14,338 individual stitches.
During the time a car model is on sale, it will often receive upgrades or updates to keep it ‘fresh’. These typically include cosmetic changes that may be significant or subtle and they are referred to as ‘facelifts’. Rolls-Royce, being at the pinnacle of the car market, doesn’t use such a term. Instead, it refers to such changes as ‘a new expression’, which it announces today for the Phantom Series II.
Customer requests and feedback
The model, now in its fifth year, has received visual and aesthetic enhancements in line with customer requests and feedback that guided the designers and engineers. Not surprisingly, the customers ‘implored Rolls-Royce not to make any major changes to an already iconic motorcar’, the company reveals.
Thus the alterations made have only the lightest of design touches, embellishments, and adaptations. In this case, it is not about what should be changed but, in fact, what should be preserved and protected.
“The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.
The subtle changes
The most obvious and important feature to be retained is the limousine’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille. This provides a new and assertive modernity, reflecting its driver-focused character.
A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further ‘surprise and delight’ to the Phantom’s night-time presence.
The silhouette viewed from the side preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car’s long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut ‘waft line’ creates a strong shadow, visually signalling the marque’s unequalled ‘Magic Carpet Ride’.
The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, a customer may choose a disc wheel with an elegant design recalling the romance of 1920s Rolls-Royce models. This wheel is produced in both polished stainless steel and black lacquer.
Responding to Phantom customers who have previously requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned as well. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light – or the darkest of dark appearances.
The ‘base’ interior has been virtually unchanged and only very sharp-eyed observers will see that the steering wheel has been made slightly thicker. This is to provide a more connected and immediate point of contact for the owner-driver.
A new ‘Rolls-Royce Connected’ feature seamlessly links the Phantom with the marque’s private members’ Application known as ‘Whispers’. This enables the owner to send an address directly to the car from Whispers, providing seamless navigation to an event, restaurant, dealership or even the Rolls-Royce headquarters where the car was born.
Phantom Platino
To mark the introduction of Phantom Series II with the new expression, and to illustrate Rolls-Royce’s Bespoke capability, a new Bespoke masterpiece has been created. This is the Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.
The Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of the Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior. Now, the Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.
In a unique design created especially for the Phantom Platino, the ‘stars’ of the Starlight Headliner overhead are placed to draw the eye rearwards, with whimsical shooting stars following the sweeping arc of the pattern.
“With Phantom Series II, we have retained and carefully protected everything our clients love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements. Phantom has always been viewed as the ‘best car in the world’: our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too,” said Mr. Muller-Otvos.
Unique to the latest Rolls-Royce Phantom is an area of the dashboard called The Gallery. It is a glass enclosure running almost the entire width of fascia and it has been incorporated to house bespoke artistic creations inside the limousine. The owners of the Phantom can insert whatever they wish as part of the personalization of their limousine and Rolls-Royce dealerships also come up with some creative ideas for their customers.
Rolls-Royce Motor Cars Dubai is one of them and it has commissioned the Carbon Veil for the Phantom Gallery. The work of art was designed by the Rolls‑Royce Bespoke Collective in England and realized by artist and sculptor Alastair Gibson, who combined knowledge and expertise gained in Formula 1 to create his carbonfibre masterpieces.
The Carbon Veil took 2 years to create and unlike most automotive applications where just 3 or 4 layers of carbonfibre are used, no fewer than 150 sheets were permeated with resin and compressed to form a single, solid billet for the Carbon Veil. The construction technique is genuinely ground-breaking, with the result being ultra-stylish, contemporary and beautiful.
“It required a huge amount of experimentation to produce the Carbon Veil Gallery. The main challenge in creating the shape was ensuring that the weave of the carbonfibre remained horizontal and parallel throughout. It had to be perfect – because this is a Rolls‑Royce,” said Gibson.
As an original work of art, the Carbon Veil introduces a highly contemporary note to the Phantom’s interior. Its sharp, angular surfaces and the distinctive woven surface are synonymous with innovation, technology and performance. Depending on the customer’s preference, the carbonfibre is finished in either clear or matte lacquer which brings out the weave pattern and protects it from harmful ultraviolet rays. The whole piece is sealed under a single pane of glass.
The Gallery is a space protected behind glass. This space affords the opportunity to introduce sharp and aggressive forms, which are unprecedented for the interior of a motor vehicle. The design of the faceted milled carbonfibre sculpture was originally inspired by the angular, aggressive, stealthy shapes of the 118 WallyPower (a luxury yacht said to cost £14 million).
Each Phantom Gallery is individually assembled in the Clean Room at the factory. Completed in 2020, this medical-grade facility provides a 100% sterile environment where Bespoke items and other delicate components can be produced entirely free of dust and particles.
Two other examples of The Gallery.
The gunmetal exterior of the car is bolstered with an iced finish with gunmetal contrast bonnet, while the coachline and waftline are accented in a vivid mandarin orange. At the helm of the bonnet proudly stands the retracting Spirit of Ecstasy crafted from carbonfibre.
Within the interior, the anthracite brightwork provides moments of contrast, along with the colour-keyed rotary controls and leather detailing. The dark tones and light leather flourishes beautifully accent the Veil Gallery upon the Phantom’s fascia. The flawless Black Pack elements on the exterior include an alluring black trim on the windows, the grille and the exhausts.
The very attitude and nature of The Gallery has been extended to the other Bespoke details on both the exterior and interior of the Phantom it resides within. With a highly contemporaneous edge, the limousine exemplifies the spectrum of Bespoke potential, with the Phantom itself as a canvas quite like no other.
The Rolls-Royce Bespoke Collective – an elite team of engineers, designers and craftspeople based at the Home of Rolls-Royce in England – provides Rolls-Royce customers with the ultimate in personalisation of their cars. Almost every Rolls-Royce sold nowadays has some involvement from the Bespoke Collective – after all, when you pay over a million ringgit, why not spend a bit more to make your car truly unique.
Most of the cars created by the Bespoke Collective are not publicised as their owners may prefer not to do so but some allow Rolls-Royce to show them to the world. The latest one is for a customer in Singapore, and appropriately, this customer wanted the orchid as the theme. The beautiful flower is especially close to the hearts of Singaporean as it is their country’s national flower.
Pioneering Bespoke work
Designers, craftspeople and artisans collaborated with artist Helen Murray over a period of 2 years to create this ‘one of one’ Rolls-Royce known as the Phantom Orchid. Helen and her team have undertaken pioneering bespoke work with Phantom’s Gallery – a wholly contemporary and luxury reinterpretation of a motor car’s fascia and instrument panel area.
She was inspired by several kinds of orchids, including the Singapore Orchid, spending over 200 hours relentlessly refining her design and artwork with her team. “I started by focusing on the actual orchids, which promptly led me to realise that colour was key to capturing the essence of the species. I have created artworks featuring orchids in the past, but my idea for the Gallery was to create something in realistic full colour, which pushed us to refine our digital printing skills,” explained the UK-based artist and textile designer.
Murray started by illustrating the design by hand before creating a digital version that she could print directly onto the silk crepe satin. The final part of the process involved a meticulous hand-sculpting of the flowers, releasing layers of fabric to create a 3D effect.
Orchid Sanctuary
Within the interior, Rolls-Royce Bespoke Designer Yohan Benchetrit applied his talent to the Bespoke orchid-inspired Picnic Table inlays in the rear of the suite which, when opened, gracefully reveal a beautiful layer of orchids set into Piano Black veneer. He added Bespoke treadplates emanating a similar theme sans text to welcome the owner and passengers into the motor car. The interior suite meanwhile was furnished with elegant, natural colours which provide a soothing ambience akin to an Orchid Sanctuary.
To complete this special Phantom, a unique paint was specially created using the latest paint technology. Arctic White was chosen as the base colour, while a tint of violet was added, inspired by orchids. Combined with fine glass particles through a special process, the result is a stunning pearlescent appearance. Under bright light, the paint technology creates a shimmering effect like no other, changing as an observer views the motor car from different angles. An eye-catching single coachline on either side of Phantom incorporates a Bespoke motif, inspired by an orchid, completing the theme.
Parallels with the Garden City
“It draws parallels with the Singapore I know; a thoroughly modern garden city merging nature and technology effortlessly in its make-up,” said Michael Bryden, Lead Designer, Rolls-Royce Bespoke, who has not only spent time in Singapore but designed the now famous, ‘one of one’ ‘SG50 Bespoke Ghost’, created to celebrate the country’s 50th Anniversary.
“It was the first time we had produced a motorcar to celebrate such an occasion, so I am again delighted to have participated with Yohan and the Bespoke Collective to create another masterpiece for Singapore,” he said.
He explained that the concept envisaged a balanced yet progressive design which echoes the values of the Singapore region. “The orchid is seen in many facets of Asian life, a reminder that the resilient adapt and thrive regardless of the evolving environment. Phantom is the only motorcar in the world to feature the Gallery, a space that enables one to exhibit art, sculptures, or objects of self-expression in the sanctuary of Phantom’s interior,” said Bryden.
The Bespoke division at Rolls-Royce Motor Cars will create an exclusive car to a customer’s requirements whatever they may be (as long as safety is not compromised). For many years now, Bespoke’s business has been growing as virtually every person who buys a Rolls-Royce will want it personalised in some way. Some may be simple requirements while others may be quite sophisticated – like the Bespoke Phantom conceived in a unique collaboration with Hermès, the French luxury goods company.
Over 3 centuries of combined experience
This is one of the examples of Bespoke’s work which the world gets to see as not all of the models they prepare are publicised if their owners do not agree to do so. “This magnificent expression of our pinnacle product represents a landmark for Rolls-Royce Motor Cars, bringing together two houses with more than three centuries’ combined experience and heritage. It is the result of a deep, genuine collaboration between the Houses of Rolls-Royce and Hermès, in which designers, materials specialists and skilled craftspeople worked side by side to create a truly one-of-a-kind Phantom. It has been an extraordinary privilege to unite on such a creatively challenging, technically demanding commission and bring our client’s remarkable vision so beautifully to life,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.
The one-of-a-kind Phantom Oribe reflects the personality and passions of its owner, Japanese entrepreneur Yusaku Maezawa, who envisioned the car as a ‘land jet’, bringing the serene exclusivity of private air travel to the road. ‘Oribe’ comes from antique Japanese Oribe ware, which Maezawa-san collects.
Matching the glazes of Oribe ware
The car’s striking two-tone exterior matches the characteristic green and cream glazes of Oribe ware. The upper part is finished in Oribe Green, a fully Bespoke colour created exclusively for the client; in an unusual move, Rolls-Royce has made the paint available for use on the client’s private jet the Phantom will be paired with. Developed over many months by specialists in the Surface Finish Centre at Goodwood, it perfectly captures the lustrous, deep-green glaze that characterises these 16th century ceramics. The effect is beautifully completed by the cream-white lower section.
The Oribe ware-inspired colourway harmoniously continues through the interior, created and realised through a true meeting of minds between Hermès designers and craftspeople and the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople. Together, they applied their shared expertise and ingenuity to ensure every individual component embodies the finest traditions of both companies.
Hermès leather
The interior is finished predominantly in Hermès Enea Green leather, extending to details that include the immediate touch-points of the client (eg the steering wheel, duchess handles, gear selector and controls for the climate settings). The leather flows around the upper instrument panel, interior pillars and parcel shelf. It also enrobes less visible surfaces including the glove compartment and luggage compartment lining, centre console, decanter stowage compartment and Champagne cooler.
Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats create a sense of light and space throughout.
Equestrian heritage of Hermès
The interior is also replete with examples of Rolls-Royce Bespoke design and handcraftsmanship. Wooden speaker frets, for example, are formed by meticulously perforating the Open Pore Royal Walnut veneer applied to the doors, creating a seamless, textured aesthetic and delicate haptics. Open Pore Royal Walnut is additionally applied to the centre and rear consoles and picnic table backs; in another first for Rolls-Royce, the interior features Hermès ‘Toile H’ canvas on the door armrests, centre and rear consoles and, most notably, the signature headliner.
Hermès brings its distinctive equestrian heritage and innovative craftsmanship know-how to the car, with the leather upholstery created using stitching and edge-painting techniques originally employed by master saddlers.
For the Phantom’s Gallery, a feature unique to Rolls-Royce, that runs the length of the motor car’s fascia, Hermès commissioned an artwork based on a design by the celebrated French artist and illustrator Pierre Peron who created many of the House’s iconic scarves. The work, inspired by the famous Hermès horse motif, is hand-painted on Open Pore Royal Walnut and is presented as though staged in an art gallery, behind glass.
“This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realised so perfectly,” said Michael Bryden, Lead Designer at Rolls-Royce Bespoke Collective.
While Geely (the Zhejiang Geely Holding Group) today has design studios in Europe and Asia with world-class designers who create original styling for the group’s products (which include Proton), there was a time in the early days when Geely’s cars were essentially adaptations of models by other manufacturers. Some may call it ‘cloning’ or outright copying but it depends on the way and the circumstances one manufacturer uses the design of another company for its own product.
In the case of Geely, originally established as a refrigerator maker in 1986, the first car produced by the company called the Haoqing (HQ) in 1998 was adapted from a Daihatsu Charade (the G100 generation). However, it was permitted by FAW Tianjin, which was Daihatsu’s partner in China and had itself adapted the basic Charade design. Geely incorporated a Mercedes-like front end and people who went to China and saw the HQ would often tell their friends about a ‘Mercedes hatchback’ which they saw there!
Geely’s first car – the Haoqing (HQ)
Ambitions to be world-class manufacturer
However, Geely also aspired to become a global player and in time, it developed its own capabilities in all aspects of automobile design and development. It recruited experienced designers, with Peter Horbury leading them. Horbury was originally design head at Volvo and was responsible for ‘throwing the box’ out of the Swedish cars and giving them curves and sleek lines suited to the 21st century.
Geely’s founder, Li ShuFu, has been an ambitious man all his life, and it shows in all that he has done, especially during the past 12 years. The Geely Group has a large number of brands in its portfolio and covers virtually every segment of the auto market almost to the peak. And he could well have also been thinking about the pinnacle too as Geely once came out with a concept model of what anyone would have mistaken for a Rolls-Royce model.
Rolls-Royce Phantom in 2009
Similar styling elements to a Rolls-Royce
It was the Geely Excellence (GE) which was displayed at the 2009 Shanghai Motor Show and as would be expected, the company refuted claims of copying a Rolls-Royce Phantom although there might be some elements that looked similar. Those elements would be the prominent vertical grille, large rectangular headlights and even a figurine on top of the grille, with the side view having a degree of similarity as well.
Meanwhile, Geely suggested that if the 5.4-metre long limousine was to be produced and offered for sale with a proposed name of ‘YingLun’, it might cost around £30,000 (around RM170,000) – about an eighth the price of a Phantom. Apart from the majestic proportions, the interior was as the saying goes, ‘fit for a king’ and indeed, it would be only the king alone as the concept model had only one seat in the back (a throne?). The single seat could have been also because the body was narrow (about 1800 mm) compared to a Phantom which was 1990 mm wide. In the front were seats for the driver and one more person, perhaps an assistant or a bodyguard.
Not considered ‘flattery’
Like every Rolls-Royce, the GE was also luxuriously appointed with wood, leather and wool, and equipped with a privacy partition, massage seat, a star-studded ceiling and a wine cabinet. The engine proposed was said to be a 3.5-litre V6.
The Rolls-Royce people did not consider that, in this case, ‘imitation is the sincerest form of flattery’ and were certainly unhappy that the GE was unveiled near its own Phantom at the motorshow. With the notable design elements protected by trademark registration, the British carmaker could have taken legal action, as the media speculated at that time.
Legal action was not taken
However, Hal Serudin, Corporate Communications Manager at Rolls-Royce Asia-Pacific, who was there in 2009, said that there was no legal action. “I remember that event well and one of my colleagues said ‘We are certainly not flattered by this’. Anyway, as you recall, they also mentioned a price for the car which would have been targeted at a segment of customers very different from those who buy a Rolls-Royce,” he told PISTON.MY.
2011 Geely Emgrand GE concept had no similarity to a Rolls-Royce.
There were different responses to Geely’s ‘re-invention of a classic’ and some regarded it as a very clear sign of copying. Geely took note and the GE evolved into the Emgrand GE in 2011 (shown above) with a massive chrome grille that had absolutely no visual connection to a Rolls-Royce. The concept model was shown at the 2010 Beijing Motor Show and had a plug-in hybrid powertrain with two seats behind.
Rolls-Royce Motor Cars has unveiled the Tempus Collection of the marque’s Phantom limousine with a design concept inspired by time, astronomical phenomena and the infinite reaches of the universe. Production is limited to just 20 units and at the time of publishing, we have been told that each of the twenty already has a customer waiting somewhere in the world.
“The events of the past year have caused many people, not least our clients, to re-evaluate their sense of, and relationship with Time. At a moment in history when so much in life seems ephemeral, our patrons are seeking solace in the unique timelessness, longevity and permanence offered by a Rolls-Royce motor car,” said Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars.
“It is thus the perfect moment for Phantom Tempus Collection – a magnificent incarnation of our pinnacle product, inspired by a mysterious celestial phenomenon and Time, which Albert Einstein, one of the greatest minds in human history, defined as a persistent illusion,” he said.
The design of the Phantom Tempus Collection encompasses various aesthetic and intellectual themes relating to time and the cosmos. A key component is a rare astronomical phenomenon, the pulsar, unknown until 1967 and found only in the deepest reaches of space (the nearest yet discovered is 280 light years, or well over 2,700 trillion kilometres, from Earth). These very dense, white-hot stars emit electromagnetic radiation in extremely regular pulses, making them some of the most accurate clocks in the universe.
Another aspect of time – the illusion of its standing still – is captured in the ‘Frozen Flow of Time’ Gallery. This unique artwork is housed in the fascia from which the clock is deliberatelyomitted to signify patrons’ freedom from time and its limitations.
A single billet of aluminium is milled to form 100 individually contoured columns, representing the 100-million-year period of a rotational spin of a pulsar star. Each column is black-anodised and hand-polished to reflect the light. As the eye travels along it, the whole structure, though entirely solid, appears to ripple and flex.
A description of the Gallery can be found on an engraved plaque in the glove compartment, together with this quotation from Albert Einstein: “The distinction between past, present, and future is only a stubbornly persistent illusion”.
A swirling, twisting pattern of stars is presented on the interior of the doors. Created by hundreds of illuminated perforations, additional perforations in contrasting leather add a greater depth and detail to the effect, providing an atmospheric aura even when not illuminated. The remarkable force of nature is rendered as a centrepiece in a Bespoke Starlight Headliner consisting of fibreoptic lighting and intricate Bespoke embroidery, creating the unique and beautiful Pulsar Headliner.
The exterior of the Phantom Tempus Collection is presented in a new Bespoke paint finish, Kairos Blue, created to embody the darkness and mystery of space. The paint incorporates jewel-like blue mica flakes, which glitter and glint as they catch the light, representing the stars. This effect is highlighted by black exterior detailing.
Gracing the bonnet of Phantom Tempus is the Spirit of Ecstasy, now in her 110th year, personalised with a unique date and location of particular significance to the client. A marriage, the birth of a child or even a major business success, can be engraved as a timeless reminder on the base of the iconic figurine.
As a finishing flourish, a unique accessory has been developed to accompany the Collection. Based on the widely acclaimed Rolls-Royce Champagne Chest, the Tempus Champagne Chest incorporates a distinctive element of the Collection. A pulsar artwork is hand-painted onto the table, below which, the perfectly appointed chest houses thermal flasks for chilling both champagne and caviar, four hand-blown crystal champagne flutes arranged to evoke the cylinders of a V12 engine and a fine mother-of-pearl caviar spoon.
In response to continuing travel restrictions and limitations on face-to-face interactions in dealerships, Rolls-Royce has created a Virtual Reality presentation for Phantom Tempus. Providing customers with a fully immersive, 360° walkaround of the Collection’s interior and exterior, they can enjoy the Phantom Tempus’ extraordinary presence at a time to suit them, wherever they are in the world.
It’s often said that Henry Ford told customers that his Model T was available ‘in any colour as long as it’s black’ and he had valid reasons. The man who put the world on wheels by using mass production processes was obsessed with reducing the time it took to complete a car and by limiting colour choices, it was possible to simplify and speed up assembly. Black paint seemed to dry the fastest too. But that was in the early part of the 20th century when just having a car was already special.
In the 21st century, car-buyers have more colour choices and in the upper strata of the market, they can also customise their cars – in the same way as some of the cars in the early 20th century because they were handbuilt to order. While the majority of car-buyers will accept whatever specifications are offered – but can still choose the colours – those who want something exclusive have many options and services to give them whatever they want.
The challenges from customers
The Bespoke Division at Rolls-Royce Motor Cars offers such services and the company reports that demand for its services has kept growing in recent years. Its designers, craftspeople and engineers are constantly challenged by customers who present unique requirements for their Rolls-Royce. Like the Stockholm-based entrepreneur with an extraordinary passion for flowers.
The customer, with a wife and two of four children named after flowers, challenged the Rolls-Royce Bespoke Collective to envision a car that immerses its occupants in a beguiling floral scene. The result is the Rose Phantom – a sanctuary of true luxury, a vision of flowers, created with a million embroidered stitches.
Inspired by a rose garden
The Rose Garden at the Rolls-Royce headquarters and factory served as the primary point of inspiration for Ieuan Hatherall, a Bespoke Designer for Rolls-Royce. This Rose Garden is the only place in the world that the Phantom Rose is grown. Bred exclusively for Rolls-Royce by British Rose Breeder Philip Harkness of Harkness Roses, the Phantom Rose grows in the courtyard of the marque’s Global Centre of Luxury Manufacturing Excellence at Goodwood in West Sussex, England.
The Peacock Blue exterior of the Rose Phantom is punctuated with a Charles Blue twinned-coachline that intertwines organically like the stem of a rose, combining to introduce the rose motif, an indication of both the colours and the treatment within. The wheels echo the design and are embellished with a twinned pinstripe, also in Charles Blue.
The rose garden within
On opening the coach doors, one first encounters the embroidery on the inside of the rear doors, but it is not until entering the rear cabin that one fully encounters the extraordinary extent of the satin stitch creation. The Phantom Rose is illustrated in varying stages of maturity, from bud to full bloom, in an asymmetrical design that appears to grow across the roof lining, from the rear of the car. The marque’s fabled starlight headliner illuminates the scene as the roses are interspersed with individually placed fibreoptic lights.
In the rear compartment, Serenity Seating with a soft calf rest cushion adopts the inverted colourway of the exterior as sumptuous Charles Blue leather is accented with Peacock Blue piping. From here, one can admire Phantom’s Gallery, created as a centrepiece of the interior. Stems of embroidered roses climb through the glass fronted fascia, providing a spectacle for the occupants.
At the request of the patron, colour has been introduced in the form of Peacock and Adonis Blue butterflies, imbuing movement to the elegant motif. The family members also played a creative role with his wife designing the umbrellas while his daughter, Magnolia, defined the exterior hue of this Phantom.
Commenting on the work of the Bespoke Collective, Torsten Müller Otvos, Chief Executive of Rolls-Royce Motor Cars, said: “The Rose Phantom is a stunning iteration of a contemporary Rolls-Royce. Our extraordinary craftspeople at the Home of Rolls-Royce have achieved, with this car, something which can only be described as sublime. The work of our Bespoke Collective is the best in the world. When I look at creations like this car, it is with a sense of pride that I know that these skills could not be replicated anywhere else in the world. This is undoubtedly one of the greatest Rolls-Royce Phantoms of its generation.”
When you own a car from a brand that is often used as a superlative term, it would be expected that the quality of musical entertainment within would also be superior. This was clear in the brief for Bespoke Audio for the Rolls-Royce Phantom: to integrate studio quality audio into a motorcar.
Indeed, the men and women who created Bespoke Audio for the brand’s flagship benchmarked the system against a recording studio’s playback room rather than systems created for automotive applications. However, configuring an audio system for a car is significantly more challenging than creating an audio system for a static, purpose-built facility because external disruptions such as road surfaces, wind buffeting and ambient noise corrupt audio quality dramatically. Therefore the team at Rolls-Royce built the environment the audio system was destined for in tandem with the audio system itself.
The Architecture of Luxury
Only the Architecture of Luxury, the marque’s proprietary spaceframe, could allow the brand to meet its brief. Aluminium was selected as it has a higher acoustic impedance than steel, reducing external noise entering the cabin. Further optimising the material’s acoustic properties is the construction technique; engineers eschewed traditional methods, instead introducing extrusions and complex internal structures to both improve the rigidity of the motor car and minimise flat, resonant surfaces.
The largest ever cast aluminium joints in a body-in-white and double-skinned bulkhead and floor sections better insulate sound; measures that both isolate external noise and optimise the performance of sound inside the cabin.
The designers also gave the acoustic performance of the bass speaker special consideration at the architectural stage. Exceptional low frequency performance is engineered into the very fabric of Phantom as it incorporates a resonance chamber into the body’s sill section; the frequency response of the Bespoke Audio speaker component defined the chamber’s size and shape. In essence, the car itself is a subwoofer.
World’s most silent automotive soundstage
In addition, the Phantom is equipped with 6 mm thick acoustically dampened glass, which combines double-glazing with infrared and UV protection and high-strength laminated safety glass. 130 kgs of dense, high-absorption sound insulation is installed throughout the car – in the headliner, doors and boot cavity – to drastically reduce reverberation.
Rolls-Royce also worked closely with its tyre partner to invent ‘Silent-Seal’ tyres, which feature a specific foam layer placed inside the rubber carcass that reduces overall tyre noise by 9 decibels compared with a standard alternative. When a Rolls-Royce acoustic test engineer first reviewed results road and vibration tests, the sound levels were so low that he asked to check that the measuring instruments were calibrated correctly. They were and Rolls-Royce lays claim to the Phantom being the most silent car in the world.
State-of-the-art optimisation technology
A powerful amplifier controls 18 channels (one for each speaker), providing a 1,300-watt output. State-of-the-art optimisation technology and high precision magnesium-ceramic compound speaker cones enable near-infinitesimal changes in sound with an outstanding frequency response.
Two active microphones in the cabin also enable an adaptive function, detecting the absence or over emphasis of frequencies before triggering the amplifier to adjust the loudness of certain frequency ranges to counteract it. The Bespoke Audio system makes the most of the highest quality, uncompressed dynamic rate music providing an exceptional listening experience.
But to finely tune the Bespoke Audio system required the most sensitive of ‘instruments’ – the human ear. This helps to judge the more intangible, subjective elements of audio, such as timbre, pace and responsiveness.
Thousands of kilometres are driven to ensure Rolls-Royce Motor Cars’ systems are the very best, listening to a wide range of music – from house to heavy metal, and trap to techno. Only when the engineers can truly ‘visualise’ musicians playing around them do they sign off the sonic delivery. These factors contribute to a uniquely Rolls-Royce standard of sound for customers, many of whom are themselves musicians and will settle for nothing less than perfection.
This year’s Geneva Motor Show sees Rolls-Royce return to Switzerland only six months after the world’s media confirmed the new Phantom as ‘The Best Car in the World’ during its global launch on the shores of Lake Lucerne. Three distinct Phantoms, commissioned by discerning connoisseurs of luxury, will demonstrate why Rolls-Royce is a Luxury House in the business of motor cars and the by-word for Bespoke.
In addition, Rolls-Royce will introduce the Dawn Aero Cowling, transforming the silhouette of the world’s sexiest drophead coupé.
Three different Phantoms, three distinct customer visions
At this year’s Geneva Motor Show, Rolls-Royce will show why it is considered to be the world’s leading luxury house by showcasing three very different Phantoms curated for specific patrons of the brand.
The first of these three Phantoms is known as The Gentleman’s Tourer and harks back to the era of the grandest of Grand Tourers – the Phantom II Continental Saloons of the Thirties. These Phantom II Continental Saloons were always four-door standard wheelbase cars driven by the owners themselves on long journeys across Europe or the United States with friends. This idea of a large four-door trans-continental Grand Touring car appealed to this customer, and he commissioned a standard wheelbase New Phantom in this spirit.
Phantom II Continental Saloons were always notable for being commissioned for the road, their colours and interiors specified for driving endurance rather than show, necessarily. The Gentleman’s Tourer pursues this approach, with a unique Iced Gunmetal exterior paint, complemented by a satin silver bonnet. This new paint was developed specifically for this customer to appeal to his interest in high performance aircraft, with its satin appearance reminiscent of cutting edge military tech. The 22 inch alloy wheel centres are also accented in Iced Gunmetal, another first use of this process on a wheel.
The interior of The Gentleman’s Tourer is a masculine, utilitarian-feeling space, bespoked for the purpose of long, luxurious journeys. Tones of Black, Selby Grey and Anthracite leathers are blended beautifully by Goodwood’s craftspeople across the snug cabin while details such as the embossed Spirit of Ecstasy in each door panel and the silver pinstripe across the Piano Black veneer draw the eye to the detail paid to this minimalist, modern interior. One final precious feature confirms the technical modernity of this beautiful motor car – the Cascade Steel Gallery finished in Ruthenium, a rare and precious metal from the Platinum group. With only 20 tonnes of this metal mined annually – compared with 2,500 tonnes of Gold – this indeed is a very precious way to detail one’s Phantom.
Two beautiful and very significant Phantom Extended Wheelbase also grace the Rolls-Royce stand at the 2018 Geneva Motor Show. Whispered Muse and A Moment in Time are the first two new Phantoms commissioned with completely one-off, artist designed Galleries. These two individual Galleries have each been developed independently of the standard Gallery offer, and independently of each other, demonstrating the marque’s commitment to the maxim ‘Bespoke is Rolls-Royce’.
Whispered Muse is adorned with a one-off Gallery created by London-based designer Helen Amy Murray. This Gallery reinterprets Charles Sykes’ original drawings for the much revered Spirit of Ecstasy. By creating different planes in silk through directional sculpting, Helen has created individual contours, beautiful in their own right, that fuse together to resolve in a partial image of the Spirit of Ecstasy’s dress flowing backwards from her neck.
The silk that Helen has employed is the perfect accent for this beautiful car that features unique Piano Seashell veneer on the interior surfaces, created by hand polishing for 12 hours, beautiful handstitched Charles Sykes Spirit of Ecstasy embroidery and Rose Gold Bespoke Audio speakers on the interiors of the rear doors. The delicate colourway delineates areas of the motor car – the Dark Spice of the front seats for the chauffeur, whilst the owner relaxes in the comfort of the Seashell leather-clad Serenity seats.
The exterior features a newly-developed Crystal effect over the two-tone Selby Grey and Palais Nemaskar Dawn bespoke paint. 10 layers of paint are built up with the last being a layer of glass infused clear-coat to create the crystal effect. The Rose Gold pain motif is set off by the first ever Rose Gold Spirit of Ecstasy – specially created for this valued patron, and is continued with the coachline and the pin stripes around the wheel centres of this magnificent and regal Phantom.
Helen Amy Murray, artist, said of the design, “I was inspired by the ethereal quality of the illustrations of the Spirit of Ecstasy by Charles Sykes. They led me to incorporate the female form into my work; I wanted my Gallery commission to look soft and organic. The subtle spacing of lines brings the draped figure into perspective.”
A Moment in Time is a second customer-commissioned Phantom Extended Wheelbase present at the 2018 Geneva Motor Show. Its Gallery sums up, in art, what Claude Johnson meant when he said, “The spirit of Rolls-Royce, namely, speed with silence, absence of vibration, the mysterious harnessing of great energy, and a beautiful living organism of superb grace…”
This Phantom’s Gallery captures A Moment in Time as though the Spirit of Ecstasy’s shawl was allowed to drape over the car at high speed, capturing that moment that leaves time standing still. Achieved through the artistic process of photography, fluid dynamics and sculpture by the Based Upon Collective in London. The final interpretation was machined from a solid billet of aluminium and hand polished before being mounted into The Gallery space as a beautiful, valuable artwork.
The creation of A Moment in Time is as remarkable as its muse. A swath of silk was pulled through a tank of water, weighted and suspended, controlling this moment. Captured on camera, the resulting fluid form was then analysed by the Rolls-Royce design team and the artists of Based Upon, before being remastered in clay. A malleable wax sculpture was then reworked to optimise the impact of ‘The Gallery’s’ space. This final interpretation was machined from a solid billet of aluminium, polished to accentuate the curvature of the alluded to fabric.
Again the motor car that bears this beautiful artwork is designed in perfect harmony with its Gallery. This time a unique Piano Milori Sapphire veneer, hand-polished for 12 hours, complements the Navy and Selby Grey interior, this time with the beautiful hand-stitched Charles Sykes Spirit of Ecstasy embroidery, also in Navy. The exterior of this beautiful Phantom features a newly created Blue Crystal over Milori Sapphire Bespoke paint. Six layers of paint are built up with the last being a layer of clear-coat infused with blue glass to create the blue crystal effect. The exterior is finished with a Selby Grey coachline and pinstripes to the wheel centres.
The 2018 Geneva Motor Show is also witness to a transformed Dawn. This new take on Dawn results from the recognition by Rolls-Royce’s designers that some clients may wish for enhanced flexibility in terms of style and practicality from the world’s most luxurious drophead coupé. Thus the Dawn Aero Cowling was born.
The Aero Cowling transforms one’s Dawn into a two-seater roadster-style motor-car without sacrificing the option of remaining the most social of all open top luxury cars, by creating an extended tonneau cover over the rear seat area.
The Aero Cowling encloses the rear seat area of Dawn in a beautifully hand-made unit that features two cowls that rise from the leading edge of the tonneau area, which conceals the Dawn hood, to behind each front seat. The form of the cowls was precisely sculpted to funnel the air gracefully, so to enhance driver comfort.
Each cowl offers enhanced lockable leather-lined storage compartments for personal effects. The cover itself is made of carbon-fibre and aluminium and so is incredibly light and strong. The lids of the cowls are swathed in Rolls-Royce leather which matches the interior of the car.
The Dawn Aero Cowling present on the Rolls-Royce stand at the 2018 Geneva Motor Show is a beautifully-specified motor car clad in a silver and tan colour scheme. The sensuous exterior is painted in Cassiopeia Silver and features beautiful 21inch part-polished alloy wheels, whilst the interior is swathed in Casden Tan leather, highlighted by Selby Grey piping and stitching and Black contrast elements. The carbon-fibre on the central spine of the Aero Cowling is exposed to showcase its lightweight structure and its weave is book-matched to a contemporary chevron graphic, adding to the dynamic character of Dawn Aero Cowling. Dashboard and centre consoles featuring an intricate dark technical fibre veneer continue this ‘spine’ running down the centre of the car, which when paired with the woven leather floor mats echo the technical nature of the carbon-fibre on the Aero Cowling.
If you happen to be attending the Geneva Motor Show, Rolls-Royce invites you to visit the Rolls-Royce stand (6041, Hall 6).
