Sagree Sadien

Mercedes-Benz Malaysia (MBM) has announced new executives for two senior positions in the company. They are Sagree Sardien as President & CEO, and Edmin Naidoo as Vice-President of Customer Services. Both of them also have roles in Mercedes-Benz Cars SEA II region, with Mrs. Sardien as the Head.

Mrs. Sardien, from South Africa, takes over from Dr. Claus Weidner who was President & CEO of MBM from 2015. She has over 20 years of experience in the auto industry, of which 13 years have been with Daimler where she started as the Head of Operations in South Africa for Daimler’s Fleet Management division.

During her tenure, she held various leadership positions across the Daimler organisation in Fleet operations, Logistics, Sales, Product management and Customer Services, in South Africa. In 2018, Mrs. Sardien moved to Stuttgart, Germany, where she was the Head of Sales for Region Overseas markets comprising Japan, South Korea, Australia, New Zealand, Middle East, Egypt, Turkey and South Africa.

She was also responsible for the implementation of the ‘Retail of the Future’ business model in the South African market, transforming the sales environment to Model D between 2016 and 2018, where Mercedes-Benz maintained the No. 1 Premium Brand position in the country.

“I am excited to join the Malaysia and SEA II regional team. In the last few years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an incredible and opportune time to join the company, and I look forward to contributing to the implementation of our ambition to shape the future of mobility and support the transformation of the automotive environment,” said Mrs. Sardien.

Sagree Sadien (left) and Edmin Naidoo

Mr. Naidoo has been with the Mercedes-Benz brand for over 25 years, with experience in the Customer Service retail and wholesale business. Prior to taking on the current role here in Malaysia, he served as the Director Customer Services at Mercedes-Benz Australia Pacific, preceding his 15-year stint at Mercedes-Benz South Africa.

In collaboration with the Customer Service team of Region Overseas, he was also responsible for introducing best practice steering tools, digital KPI dashboards and Customer Services chatbot for retailers, advancing the standards of digital transformation in the region. Naidoo is passionate about introducing digitized concepts to the market, enabling customers and retailers to enjoy the advantages of the Digital Service Drive Transformation.

“We are entering an exciting time where innovation including data at the core allows us to create hyper-personalized ecosystems, where our customers can experience true Mercedes moments that are Best-in-Class. I am excited to join the SEA team to build upon our achievements in shaping the future of service products that offer our customers a Mercedes of Service Experience,” Mr. Naidoo said.

Mercedes-Benz Malaysia pushes ahead with enhanced brand experience


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