Proton has concluded the first half of 2025 with a notable increase in its market share, despite challenging market conditions affecting the wider automotive sector. The national carmaker registered 11,069 units in June, a marginal improvement compared to the same period last year, bringing its total year-to-date (YTD) sales to 72,156 units. This positions Proton as the second-best performing automotive brand in terms of volume for the first half of the year.

The company’s market share for June stood at 20.7%, reflecting a 1.1% gain over the previous month and placing it 1.2 percentage points above its YTD average of 19.5%. While the Total Industry Volume (TIV) dipped significantly in June—falling by 21% to an estimated 53,500 units from 68,007 in May—Proton’s sales resilience allowed it to improve its relative standing in the industry.

A key contributor to Proton’s performance continues to be the X50 SUV, which has firmly held its position as the best-selling B-segment SUV since its launch in October 2020. With more than 140,000 units sold domestically and abroad, the X50 remains a cornerstone of Proton’s lineup. In June alone, 1,657 units were delivered, including 353 units for export, representing nearly half of Proton’s total overseas shipments for the month. Cumulatively, 11,361 units of the X50 were sold in the first six months of 2025—an 11.3% increase compared to the same period in 2024.

Anticipation is building for the launch of the all-new Proton X50, scheduled for July. The upcoming model features updated styling, a revamped interior, the new 1.5-litre i-GT engine, and the advanced ADAS 2.0 safety suite. Pre-launch bookings began on 5 July, accompanied by a promotional campaign and a series of activities leading up to the official reveal.

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