sales Archives

From Just A Showroom To The Largest Dealership in Kelantan And Terengganu

One of the missions of Proton, which initiated the first National Car project, was to advance the automotive industry at all levels. Prior to the 1980s, the auto business was largely in the hands of a small number of players – many foreign-owned – and the aim was to help Malaysian businessmen get into the business in a bigger way.

Thus when Proton started, it saw the establishment of a network of dealers, small and large, starting up all over the country. For some, it was the first entry into the car business and they received the necessary support to grow their business. Over time, many of these dealers have worked hard to grow and with guidance and encouragement from Proton, they have become bigger.

Today, the small 1S dealerships which rely only on sales of new vehicles are no longer viable and Proton has persuaded dealerships to upgrade to 3S or 4S facilities where they offer sales, service, spare parts as well as body repairs and painting. In other words, they offer their customers the full range of services that will be required throughout vehicle ownership.

(more…)

Chery promises top-class services when it returns to Malaysia in near future

Whatever memories you may have of being a Chery owner before, things will be different when Chery returns to the Malaysian market in the near future. Apart from a totally new and modern range of models like the OMODA 5 and Tiggo Pro, sales and aftersales are promised to be top quality and in line with the global standards of the Chinese carmaker.

Chery is confident that it can deliver on this promise as its return to the Malaysian market will be handled by its own subsidiary (to be established in due course). Previously, it was on represented by a local company so it did not have direct control on how the business was run.

The direct involvement of the manufacturer is good because that is the brand owner, and therefore has the strongest interest in ensuring that the brand image is good. Some manufacturers do business at ‘arms-length’, leaving most of the marketing and aftersales activities to their local partner who may or may not be equally committed since the partner does not own the brand. With the brand owner participating (and making its own investment), there will be better guidance and direction which should benefit customers.

(more…)

Significant Increases In Toyota and Lexus Deliveries In August

As supply improves, the car companies are able to deliver more vehicles to waiting customers and many have seen significant increases each month. These include UMW Toyota Motor (UMWT), which reported a total of 9,091 units comprising 8,961 units of Toyota vehicles and 130 units of Lexus vehicles. The total volume was 37% higher than what was achieved in July (6,637 units).

Cumulative deliveries for the first 8 months of the year reached 61,639 units (Toyota and Lexus combined), 62% higher than for the same period in 2021 when the cumulative volume was 38,085 units.

The company is looking forward to even better numbers in coming months as it will soon launch the new Toyota Veloz MPV. Since bookings opened in June, some 5,200 orders have been collected for the 7-seater MPV which will take over from the Avanza.

(more…)

Volkswagen eShowroom revamped for greater clarity and convenience

Volkswagen Passenger Cars Malaysia (VPCM) has refreshed its eShowroom to provide greater convenience and clarity for those looking to purchase a Volkswagen. On the revamped website, customers will know what models are available for sale at the respective authorised Volkswagen dealers nationwide in real-time.

Loosely based on the concept of “what you see is what you get”, only vehicles that in stock at the showrooms of dealers will be featured. In this way, a customer will be able to know that he or she can have the vehicle right away (subject to loan approvals and completion of other processes related to a new vehicle registration).

Customers can browse through the website to see the models currently available and their showroom locations. They can either book a test drive, or reserve the unit online with a standard booking fee of RM1,500. After that, a representative of their preferred dealer will be in touch to assist them through the next steps to complete the purchase.

Special offer
As part of the Merdeka and Malaysia Day celebrations over the next 2 months, those who place a booking via the eShowroom will also receive an exclusive RM500 rebate on their purchase.

“Volkswagen Malaysia is always looking for ways to enhance the ownership experience for our customers, and begins at the moment of purchase. With this in view, our eShowroom is anchored on the concept of bringing a dealership right to the customer’s fingertip, and we are pleased to now bring it up a notch by introducing real-time availability. This will bring greater convenience, thus ensuring a smoother journey for our customers,” said Erik Winter, Managing Director of VPCM.

Online sales channel since 2020
VPCM was among the early companies to establish an online channel for customer to shop when the COVID-19 pandemic started. In fact, the company ‘opened shop’ for its eShowroom in March 2020, the same month when the Movement Control Order (MCO) was first introduced. It was timely as businesses, including showrooms, had to stop operating. But with the e-Showroom, they could still ‘visit’ to know more about Volkswagen products and initiate a purchase if they were interested.

The availability of an eShowroom has provided customers with another channel to obtain information at their convenience – even at 2 am in the morning! From time to time, there have been special offers for purchases made only at the eShowroom, saving money for customers.

VW Free Home Delivery — *Illustration only as delivery methods may vary! But customers are assured that the new vehicle will be protected from risk of damage while being transported to their home.*

With social distancing being urged to reduce spread of the coronavirus, authorised Volkswagen dealers have also been offering a home delivery service for the past 2 years. The service is available nationwide up to a distance of 20 kms from an authorised dealership serving the customer. To avoid any risk of damage, the new vehicle (which is covered) is delivered using a flatbed carrier truck right to the customer’s doorstep.

Volkswagen Malaysia’s Das WeltAuto website refreshed for better user experience

Dinamikjaya Motors opens new Kia Flagship 3S Centre in Selangor

Dinamikjaya Motors Sdn Bhd, the new sole distributor for the Kia brand in Malaysia, is picking up speed now that the locally-assembled Kia Carnival has started rolling out of the Inokom plant in Kedah.

The company has officially opened its first flagship 3S Centre in the Temasya Industrial Park at Glenmarie, Shah Alam, Selangor. It provides the full range of services, ie sales, service and sale of spare parts, at one location for the convenience of customers and owners.

The flagship outlet features Kia’s new brand identity which was introduced last year as part of its brand transformation to a new image. The new brand identity aims to shift the customers’ mindset and provide them with a meaningful experience with Kia. Dinamikjaya Motors, like the other subsidiaries in the Bermaz Automotive Group, is committed in providing the best ownership experience to customers.

Kia Store concept
Adopting the Kia Store concept, the spaces in the showroom are separated by red loop across the store that connects the display area and customer area. The wood tone radiates an earthy coziness with a minimalistic and natural sensibility that gives the customer a warm space. The point of this space initiates a whole new customer experience in the journey of purchasing a car.

With a built-up area of 39,240 sq ft, the showroom can display up to 4 vehicles. In the display zone, an achromatic colour theme infuses a futuristic tone on the metallic surfaces and reflections, offering tranquillity that ensures the display vehicles receive undivided attention.

Aftersales support
The service centre with state-of-the-art facilities has 20 bays and a team of trained and skilled technicians to look after Kia vehicles, including the fully electric EV6. It is equipped with the latest manufacturer’s diagnostic system equipment and maintenance tools. Customers who wait can use the comfortable waiting lounge which has refreshments and a working space (with complimentary wifi).

The showroom is open seven days a week while the service centre operates from Mondays to Saturdays. Kia owners who have vehicle problems or an accident can obtain support from the 24/7 roadside assistance service by calling 1800-22-2228.

As the new distributor, Dinamikjaya Motors would like to establish contact with all Kia owners in Malaysia. If you are a Kia owner, you should provide them with your contact details so that they can keep you informed of any technical updates, recall notifications or other matters related to your ownership of a Kia vehicle. Click here to obtain a form to submit your details which will be kept and protected in accordance with the law of the Personal Data Protection Act (PDPA) of Malaysia.

Kia Malaysia reveals 5-year plan with 61% of local production to be exported

Hap Seng Star opens RM99 million Mercedes-Benz Autohaus in Setia Alam, Selangor

Global organisations, especially those in the premium and luxury segments, place great emphasis on brand image and corporate identity. Every aspect of their business must meet high standards and with companies like Mercedes-Benz, it includes the retail experience for customers.

This, of course, requires huge investments and the Hap Seng Group, one of the authorised dealers of the German brand in Malaysia, has spent of a total of RM673 million to date. It has established 10 Autohaus outlets in Peninsular and East Malaysia, as well as a standalone Mercedes-Benz Certified Pre-owned Centre and a standalone Body & Paint centre, both in Selangor.

The most recent investment is RM99 million for the new Autohaus in Setia Alam, Selangor, which was officially opened today. The relocated facility has a new luxury brand presence and exclusive luxury lifestyle boutique with enhancements and upgrades that support the brand’s customer-centric efforts.

The Hap Seng Star Setia Alam Autohaus sits on almost 79,000 sq ft of land area and has 7 floors. The spacious showroom floor can display up to 16 cars and the building has amenities such a self-service café, kid’s playroom and even a luxurious ladies powder room.

The lifestyle retail experience includes Mercedes-Benz luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectables and products.

“With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is continuously looking for ways to innovate our services and offerings while embracing the Mercedes-Benz spirit of luxury, and with our passion for excellence, we will continue to set the benchmark in delivering the best customer services and experience,” said Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division.

The Hap Seng Star Autohaus is a one-stop centre for the needs of new as well as existing customers. For the latter, there is a service area with expandable work bays and maximised service capacity of up to 1,500 vehicles a month. Scheduled service maintenance and major repairs are carried out by trained technicians equipped with complete and approved special tools from Mercedes-Benz.

Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting and also assistance with insurance and warranty claims.

“The launch of Hap Seng Star Setia Alam Autohaus is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. It is our goal to work with our dealer partners to continue to grow the brand’s luxury retail concept presence which aims to further enhance our offerings & customer experience in areas of sales and service to cater to the ever evolving needs and desires of our valued customers,” said Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II.

Advanced Modern Apprenticeship at Mercedes-Benz Malaysia Training Academy now open for applications

Full range of services available at all authorised Volkswagen dealerships

Car companies do their best to provide as much convenience as possible to customers and owners of their products. Whether it is enquiring about a new model or sending a vehicle for servicing, the more convenient it is, the better the experience of the brand.

For this reason, many companies have made their retail outlets 3S or 4S types, meaning sales, service and sale of spare parts are all at one location. ‘4S’ includes additional services such as accident repairs and refinishing. It is the norm these days and businessmen who wish to become dealers must be willing to make the big investments to build such facilities.

Volkswagen Passenger Cars Malaysia (VPCM) has followed this policy and can now say that virtually all its authorised dealerships in the country are now either 3S or 4S outlets, with the exception of one which is 2S (service and spares). There are currently 17 Volkswagen dealerships and one service partner, strategically located in key regions to provide customers with sales and aftersales services.

All dealer groups are equipped with the expertise, personnel and equipment to maintain Volkswagen models. In addition, VPCM is continuously working with its dealer partners to enhance customer satisfaction by providing professional, attentive, and top-level services. These efforts are evident in the Car.Advisor ratings given by customers. Car.Advisor is an independent third-party platform that manages customer satisfaction for the Volkswagen brand.

Volkswagen Malaysia has achieved an average 4.93/5 star for its sales experience on Car.Advisor, whilst aftersales services received 4.76/5 star (these annual results are as of April 2022). Ratings and reviews for each dealership are transparently shown on the website and accessible by the public.

Providing 3S and 4S outlets that offer the full range of services at one location is part of the company’s Volkswagen Cares initiative to enhance the ownership experience for customers. According to Erik Winter, Managing Director of VPCM, a smooth and memorable ownership experience is important. “Customer service makes all the difference because it elevates the ownership experience. Now with a strong network of 3S and 4S centres, we are providing convenience for Volkswagen owners from around the country. We are also practising transparency with our customer satisfaction because ratings and reviews are available on the Car.Advisor website, and this pushes us and our dealer partners to continue improving our offerings too,” he said.

Click here for more news and articles about Volkswagen.

Piston.my

sales

Proton’s Cumulative Volume For 2022 Passes 100,000 Mark After 9 Months

Minsoon Star Opens New Mercedes-Benz Autohaus in Seremban 2

Perodua Delivers More Vehicles As Supply Issues Diminish

From Just A Showroom To The Largest Dealership in Kelantan And Terengganu

Chery promises top-class services when it returns to Malaysia in near future

Significant Increases In Toyota and Lexus Deliveries In August

Volkswagen eShowroom revamped for greater clarity and convenience

Dinamikjaya Motors opens new Kia Flagship 3S Centre in Selangor

Hap Seng Star opens RM99 million Mercedes-Benz Autohaus in Setia Alam, Selangor

Full range of services available at all authorised Volkswagen dealerships

Proton’s Strong Start to 2024: Best January Sales Since 2013

Malaysian Car Sales Projected to Dip to 625,000 in 2024

BYD Achieves Record Sales of 3.02 Million NEVs in 2023

Perodua Reports 28.3% Sales Increase in Q3 2023

VinFast Reveals Most EV Sales Are Linked To Related Party

Proton Maintains Sales Growth As Of July 2023

New Record For Vehicle Sales In March 2023

Hap Seng Star Opens Upgraded Mercedes-Benz Autohaus in Bukit Tinggi, Klang

Record Month For Perodua With 27.5% Increase In Quarterly Sales Volume

Big Increases in February Sales For Most Brands With 29% Higher Cumulative Volume

Archive

The Bentley Bentayga Apex Edition by Mulliner – Limited to 20 Examples Globally

PM Open to Renegotiating Toll Concessions for Kuala Lumpur Highways

Subaru BRZ Cup Car Basic Returns with Enhanced Safety Features

Inside Proton Parts Centre: Strengthening Parts Supply Chain for Market Demands

Lamborghini Gallardo Spyder Burnt To Ashes Over Commission Dispute

Follow us on Facebook

Follow us on YouTube

The Piston Show