Sales Growth

The once ailing Swedish automaker is doing quite well in 2017 by announcing impressive sales figures compared to the same period last year. This September alone, Volvo managed to sell 53,674 cars, which is a 11.2% increase compared to the same month last year.

Until the end of September, the company has managed to sell 413,472 vehicles this year alone,which is a steady 9% climb compared to last year’s figures. Volvo has partly attributed this rise in demand to customers interest in its new 90 series vehicles and its newly launched XC60 SUV.

Speaking for the UK market, Jon Wakefield, Managing Director of Volvo Car UK, said, “These impressive figures show that we are well on track for another record year of sales for Volvo. They are a result of the desirability of our cars, and of all the hard work from everyone at Volvo Car and the dealer network.”

Volvo’s largest market, China, recorded an exceptionally good 29.8% sales growth this September compared to the same month last year with 11,544 cars sold. In Asia pacific, sales were up 23.7% in September compared to the same period in 2017, which is said to to be the strongest growth for the brand.

The Swedish automaker says that the Chinese assembled XC60, S60L and S90 models contributed quite a bit to the surge in demand in that particular market. This is understandable considering that its latest crop of vehicles are equipped with the company’s latest tech and incredibly beautiful design language.


In the US, Volvo reported that it achieved a 40.7% increase year-on-year sales for the month of September due to strong demand for the XC90, S90 sedan and XC60. For other regions in the Americas as a whole, demand grew by 36.3% for the month of September.

Since Geely’s acquisition of Volvo, the Swedish marque has been able to turn things around. Thanks to an influx of cash from the Chinese automotive giant, it has managed to throw more capital investment into new technology and vehicles that are able to rival offerings from the likes of BMW, Mercedes-Benz and Audi.

That said, Volvo aren’t done yet, because it has plans of electriying its upcoming models while gradually phasing out its fully fossil fuel-dependent ones by 2019.

Despite the ongoing diesel-gate scandal, Volkswagen’s sales figures don’t seem too shabby. Based on a report published by the automaker, things are starting to look rosy again for the German based manufacturer.

In the past two months alone, VW’s sales figures have grown by 3.5 to 4.0 percent. That equates to roughly 2.9 million vehicles that have been sold worldwide in the first half of this year. By comparison, the automaker managed to sell 0.3 percent more cars this year than it did during the same period in 2016.

There’s also been above average market growth in certain areas. in the US, where VW’s image has been hit the worst, saw an increase of about 8.2 percent. In South America there was a 12.2 growth, Russia recorded 17.9 while China only saw an increase of about 0.2 percent.

Volkswagen attributes the rise in sales these past few months to its broad portfolio of vehicles, which have been able to appeal to varying tastes. Despite the dark clouds that have been looming directly above the automaker, many car buyers still regard VW vehicles as some of the best in the world. And with the launch of new models like the Polo, Arteon and Tiguan Allspace, VW hopes this rusrugence in sales will be bolstered even further.

“The Volkswagen brand is on the right track. There is strong demand for our cars throughout the world and our strategic realignment is showing positive effects on business operations”, explained Herbert Diess, Chairman of the Board of Management of the Volkswagen brand.

He added, “We have successfully embarked on a new phase in our company. Our objective is to position Volkswagen in such a way that it is fully and completely viable for the future so that we can continue to play a leading role in the automobile world of the future.”

Financially, VW has taken a number of steps to help weather the storm, which include improving vehicle costs and optimizing its product portfolio. The result, is a robust manufacturing system that is able to cope with demand and churn out new as well as improved vehicles in a timely manner.

The Board of Management of the Volkswagen Brand have said that sales forecast of this year is expected to rise 10 percent compared to the same period lat year. Also, an operating return of 2.5 to 3.5 percent on sales of higher end models is to be expected. Medium-term and long-term return on sales of the brand are expected to reach at least 4 per cent by 2020 and 6 per cent by 2025.

If things continue to pick up, VW may finally be able to put this diesel scandal behind them and continue to produce some of the best cars that they have to offer. And we hope that this happens sooner rather than later.


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