Scalable Product Architecture Archives

Lynk & Co celebrates 5th anniversary with launch of flagship SUV model

Initially a ‘secret project’ between Geely Holding Group and Volvo Cars, Lynk & Co was revealed to the world at an event in Germany exactly 5 years ago. Not only was it a new premium brand but it also adopted a new business model appropriate to the internet era of shared experience and connectivity. Interacting directly with its users, the brand’s products are sold directly online and delivered straight to their doors. New and varied solutions for vehicle and mobility accessibility are offered – from traditional ownership and leasing, to mobility-based membership and sharing.

Nearly 600,000 vehicle users
Users are provided with an ever-expanding range of connected technologies in the vehicles, all aimed at making life easier. In just 5 years, Lynk & Co has accumulated nearly 600,000 vehicle users, with app registrations reaching an even higher number of 1.57 million. Average active monthly users on the app exceed half a million whilst average daily users have reached 120,000.

From the very beginning, all advanced modular architectures from Geely Holding and its subsidiaries have been developed from scratch to support electrification. As the first brand to utilize Geely Holding’s new generation of advanced modular architectures, electrified powertrain options are made available across Lynk & Co’s line-up.

Geely Group’s advanced architectures
The advanced architectures available have been the CMA (Compact Modular Architecture), BMA (B-Segment Modular Architecture) and SPA (Scalable Product Architecture). The 09 is SPA-based and as with the other models, it was designed in Gothenburg, Sweden and carries Lynk & Co’s ‘Megacity Contrast’ design concept. This concept is inspired by the lifestyle of youthful urbanites from megacities such as London, New York, Paris, Shanghai, and Tokyo, and offers users a bold and tech-laden mobility experience.

Brand’s first large SUV model
The 09 is the first large SUV from Lynk & Co and offers 6 or 7-seat accommodation. It is one of the first models to be available as a hybrid only – either with a mild-hybrid or plug-in hybrid, both powertrains using a 2-litre turbocharged engine, 8-speed automatic transmission and either front-wheel drive or all-wheel drive. Full details are not available yet but the 09 can be considered technically related to the latest Volvo XC90 which also uses SPA.

Since rolling out its first vehicles in 2017, Lynk & Co has delivered nearly 600,000 units. While it uses direct selling in China (through 319 sales and experience centres), its approach in Europe has been to establish ‘Lynk & Co Clubs’ where members and users meet, hang out, and share experiences. The Clubs, which represent a new first in industry ‘Mobility Membership’ business model, are presently in Belgium, Germany, Sweden and the Netherlands, with plans to expand into Spain, France and other countries in the near future.

The brand will appear in the Gulf region in the fourth quarter of 2021 and will begin Asian market expansion thereafter.

“Our end users aren’t just satisfied with a good product experience; they also demand a sense of participation and recognition. The boundary between a brand and its users is being eroded each day and we at Lynk & Co must continue to have direct communications with end users – this communication must be two-way, allowing users to have a say on our R&D, design, production, sales and service. Ultimately, understanding the user’s needs, wants and desires is key to our success both in China, and in Europe,” said Geely Auto Group CEO, An Cong Hui.

Lynk & Co 03+ Cyan Edition celebrates young brand’s racing successes in WTCR

Volvo to develop self-driving cars for Uber

Volvo has signed a framework agreement with Uber, which will see the ride-sharing company purchase several thousand vehicles between 2019 and 2021. This non-exclusive agreement will enhance the strategic partnership that was announced between the two parties back in August 2016.

These vehicles will be based on Volvo’s fully modular platform that it calls Scalable Product Architecture (SPA). It serves as a base for current and future vehicles from the Swedish automaker. Currently, it underpins cars the like the S90 series and the new XC60 SUV.

Since its scalable, SPA can be used to develop a variety of different Volvos from a compact hatchback to a full-blown SUV. Volvo claims that it is one of the most advanced car architectures in the world, but Volkswagen employ a similar strategy with its own modular platform.

Volvo’s engineers are working closely with those from Uber to jointly develop the XC90 to serve in the ride-sharing service’s car fleet. These base vehicles will be fitted with the necessary safety, redundancy and autonomous-driving technologies that will enable Uber to offer its customers a fully autonomous ride sharing service.

“The automotive industry is being disrupted by technology, and Volvo Cars chooses to be an active part of that disruption,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “Our aim is to be the supplier of choice for AD ride-sharing service providers globally. Today’s agreement with Uber is a primary example of that strategic direction.”

https://youtu.be/vu-WRUvUWog

Despite this, Volvo isn’t handing over the ‘keys to the kingdom’ to Uber, instead it will be developing its own independent autonomous-car strategy. This will be parallel and unrelated to that of Uber’s, with solid plans of introducing Volvo’s first fully autonomous car in 2021.

Volvo to build first electric car in China

At the Shanghai Motorshow, Volvo announced that it will be building its first all-electric vehicle in China. It will be based on the automaker’s Compact Modular Architecture (CMA), which is catered to smaller cars. The car is slated for release sometime in 2019 and will be exported to countries around the world.

Volvo’s decision to produce its new electric vehicle is China indicates that the automaker’s intentions to capitalize on the countries hunger for electric vehicles and those of neighboring countries. Volvo already has three manufacturing facilities in China, which are Daqing (manufactures 90 Series models), Chengdu (manufactures 60 Series models) and Luqiao (manufacturers 40 Series models).

“Volvo Cars fully supports the Chinese government’s call for cleaner air as outlined in the latest five-year plan. It is fully in-line with our own core values of environmental care, quality and safety,” said Håkan Samuelsson, chief executive of Volvo Cars. “We believe that electrification is the answer to sustainable mobility.”

At the moment, China is the world’s biggest market for electric vehicles and it might get a lot bigger due the government’s ambitious initiatives to tackle congestion and air quality issues in its cities. This might work out in Volvo’s favour as the automaker targets to sell a total of 1 million electrified vehicle which include electric and hybrid offerings by 2025.

The Swedish automaker is also developing a fully-electric car on its Scalable Product Architecture, which is a platform that is used to build a range of Volvo models. Besides this, in the near future, Volvo also plans on offering plug-in hybrid versions of every model that it makes. This might seem like a tall order for some, but Volvo has already established a beachhead in China, which should make things a little easier for it.

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