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UMW Toyota Motor

The Malaysian Automotive Association (MAA) has announced its Council members for 2023/2024 after the association’s recent Annual General Meeting. Leading the Council as President is Mohd Shamsor Bin Mohd Zain, who succeeds the late Datuk Aishah Ahmad.

Encik Mohd. Shamsor, who is the Director, Marketing Group & ITSD at UMW Toyota Motor, said the new MAA team will continue with the good work undertaken by Datuk Aishah Ahmad. “We will uphold the strong working relationships with key stakeholders such as government ministries and agencies, as well as the media. Together with all MAA members, we will grow this association from strength to strength, for the good of our industry, society and country. I look forward to the continued strong support from all MAA members as we contribute to the robust development of the nation’s automotive industry,” he said.

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UMW Toyota Motor Sdn. Bhd. today announced the winners of the 16th Toyota Dream Car Art Contest, rewarding and acknowledging creativity and expression of children through their winning artworks.

A total of three winners were selected from three categories – (Category 1: 7 years old and under; Category 2: 8 to 11 years old; and Category 3: 12 to 15 years old). The top 3 winners were chosen from thousands of submissions for the national phase of the global event.

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UMW Toyota Motor has officially launched the all-new 4th generation Toyota Vios with two variants  – Vios 1.5G and Vios 1.5E. The prices (without insurance) are RM95,500 and RM89,600, respectively. Since order-taking began February 24, over 5,000 orders have been received nationwide. These will join the more than 505,000 units that have been sold over the previous 3 generations since 2003.

As before, there’s only a 1.5-litre 4-cylinder Dual VVT-i engine with an output of 104 ps/138 Nm. The automatic transmission (no manual choice now) is a new 7-speed CVT with Shiftmatic manual selection. Paddle shifters are available in the Vios 1.5G and there are 4 driving modes to suit different driving preferences and conditions.

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In earlier years, car companies focussed mainly on their business – primarily sales and aftersales of new motor vehicles. But as they grew bigger and their role as Corporate Citizens became more significant, they also had to do their part for society and the communities they operate. This is done in many different ways – from supporting needy organisations and supporting events to activities that do something to protect the environment.

For UMW Toyota Motor (UMWT), its Corporate Social Responsibility (CSR) activities have been diverse and growing in importance has been those related to the environment. This is aligned with the commitment of Toyota Motor Corporation to achieve carbon neutrality by 2050, not only for its products but also every aspect of its business operations globally.

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The countdown for the launch of the all-new Toyota Vios in Malaysia has started. Following past practice, UMW Toyota Motor (UMWT) has announced that customers can book the new model from today at all authorized Toyota dealerships nationwide. This means that the launch should take place within a month, going by the usual time-frame for most companies.

The new generation, which has been in the regional market less than a year, shows a big departure from the design language used in previous generations. Like the other new Toyota models we’ve seen in recent times, the appearance is more aggressive like the latest Camry. It also looks sportier with the fastback silhouette giving a stretched look.

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Toyota has various solutions to offer that can contribute towards the quest for carbon neutrality. It does not believe that pure electric vehicles (EVs) are the only way to go as different markets and regions require different approaches. It has hybrid electric vehicle (HEV) technology at one end of the range of mobility solutions and at the other more advanced end, it can also provide fuel cell electric vehicles (FCEVs) that use hydrogen.

For Malaysia at the moment, HEV technology is deemed the most practical solution and the company has started assembling HEV models locally to accelerate adoption. HEVs like the Corolla Cross Hybrid do not depend on charging stations to recharge their battery packs and the process occurs while the SUV is moving. Thus Malaysians can do their balik kampung journeys with peace of mind and don’t have to think about finding a recharging station.

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For all the difficulties in getting parts, especially microprocessors, that the auto industry faced in 2022, it was certainly a great year with the Total Industry Volume (TIV) expected to be over 700,000 units when the Malaysian Automotive Association (MAA) announces the full year sales results soon.

While the two Malaysian carmakers continued to dominate the market, the bestselling non-Malaysian brand was Toyota, with 100,042 vehicles delivered during the year. While some may be confused as we reported on Honda being the No.1 brand, the difference is that Honda was No.1 in passenger vehicle sales alone – excluding pick-up trucks and commercial vehicles which it does not sell.

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After completing 10 months of sales, Toyota continues to lead among non-national brands in Malaysia, with a cumulative volume from January to October 2022 reaching 79,308 units. The brand has consistently been a market leader throughout the year, especially in the pick-up truck segment.

Continuing the positive upward trend which started at the beginning of the year, the October sales volume of new vehicles delivered by UMW Toyota Motor (UMWT) was 9,281 units, (9,175 of Toyota brand and 106 of Lexus brand). It was the third month of sales volume being above 9,000 units this year. Compared to the sales volumes in September 2022, the October sales volume of 9,281 units was 0.5% higher.

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UMW Toyota Motor (UMWT) is inviting Malaysian children to share their ideas on the future of mobility by dreaming up and drawing their ideal car. The best submissions will be entered for the 16th Toyota Dream Car Art Contest which will be held in 2023 in Japan.

Since 2013, Malaysia has been among the many countries participating in the global drawing competition held by Toyota. While inspiring creativity among the next generation through their art, the competition aims to motivate children from all corners of the globe to visualise the future of mobility.

For the 16th edition of the contest, the theme is ‘Your Dream Car’ and is open to children in three age categories – 7 years old and under; 8 – 11 years old; and 12 – 15 years old. Each country will first run a national contest and for Malaysia, this will be from October 31, 2022 to February 14, 2023. The top three entries in each category will then be entered for the World Contest evaluation to be held in Japan in 2023.

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At long last, UMW Toyota Motor (UMWT) has launched the Toyota Veloz, a crossover MPV that takes over from the Avanza in the B-segment. The Veloz is a notch higher with a more premium image than the Avanza, reflecting Toyota’s ongoing aim of delivering ever better cars.

It’s no secret that the new Veloz is a similar model to the new Perodua Alza and it is even assembled in the same factory near Rawang, Selangor. It isn’t the first time UMWT is using Perodua’s factory also assembled the first Avanza as well as the Rush. It’s a practical approach when the model is similar as there is no point duplicating assembly for a smaller volume at another plant.

Shared models are nothing new in the industry and have been a practice for many decades. In earlier years, the sharing was usually between different brands of the same manufacturer. However, as model development grew much more expensive, it made sense to collaborate and share the costs. The advantages in this include cost-savings in many parts as the suppliers can have orders with bigger volumes for the same part or system.

However, the Veloz does cost more to Malaysian consumers at RM95,000, compared to the Perodua model which has a price range of RM62,500 to RM75,500. That the Veloz costs more than the Alza will raise the question of why anyone would want to pay more for what is essentially the same product. This is where brand preference and loyalty come in and while Perodua is the market leader in Malaysia, Toyota is also a strong brand with a longer history in the market. Interbrand’s assessment of brand value for 2021 placed Toyota at the top of the list among carmakers and seventh among all companies worldwide.

Now that we’ve got that point out of the way, let’s look at what the Veloz offers. Only one variant is available so they’ve loaded it with everything and customers won’t need to make a choice of which variant to buy. But they will have to choose one of 5 body colours, two of which have a black roof.

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