TAG Heuer was the first to ring in the New Year at Suria KLCC, with a pop-up exhibition highlighting TAG Heuer Avant-Garde Watchmaking and unique legacy through exclusive and historical timepieces. Curated by Catherine Eberlé-Devaux, TAG Heuer Heritage Director, the exhibition is a tribute to TAG Heuer’s watchmaking innovations since 1860.
Creator of many firsts in Swiss watchmaking, TAG Heuer is relentlessly striving to bring additional technical performances to its iconic timepieces, from achieving ultimate accuracy to developing “disruptive designs” reflecting the brand’s unique spirit.
Among the models presented for the first time in Malaysia, visitors will have the chance to discover the oscillating pinion, patented in 1887, the Monaco V4, the first-ever watch mechanism powered by belts and the Mikrograph, launched in 1916, the first stopwatch accurate to 1/100th of a second used at the Olympics in the 20s.
They will also learn more on the Time of Trip, launched in 1911, the first 12-hour on-board chronograph for cars and airplanes with a power reserve of eight days, and on the TAG Heuer Monaco launched in 1969 and celebrating its 50th anniversary in 2019, the first square water-resistant chronograph equipped with the first self-winding automatic chronograph movement.
The final highlight is a race car Porsche 911, visible in its Gulf Heuer livery, tribute to the relationship between Gulf Oil and TAG Heuer since the 70s, and of course a reminder of Steve McQueen (below) in his legendary role in the movie Le Mans, where he chose the TAG Heuer Monaco to wear throughout the filming.
The exhibition was inaugurated on January 7th by Amelia Sillard, Vice President of TAG Heuer Southeast Asia, Tay Liam Khoon, Executive Director of Cortina Watch, Andrew Brien, Executive Director of Suria KLCC and Francis Tan, Chief Operating Officer of Suria KLCC.
“All the pieces presented in this exhibition are major breakthroughs TAG Heuer has created since 1860, and are the best illustration of the brand Avant-Garde spirit and incredible legacy in watchmaking” said Amelia Sillard. “It’s a real pleasure and honour to be able to show those unique museum pieces, especially flown in from Switzerland, in Kuala Lumpur”
The TAG Heuer exhibition, in partnership with Cortina Watch, will run from now till the 13th of January at the concourse of Suria KLCC.