BMW’s high-performance unit, BMW M GmbH, concluded its 2019 financial year with a new sales record of 135,829 performance/high-performance automobiles sold. Compared with the previous year, the number of newly registered M automobiles increased by 32.2%. With this result, the BMW Group subsidiary, which has the status of an independent automobile manufacturer, claims the leading position as the most successful company in its competitive environment.
“We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history,” said Markus Flasch, CEO of BMW M GmbH. “This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”
The most M automobiles introduced in 1 year
The company’s record year was characterised by an unparalleled model offensive. Never before were as many new M automobiles introduced within a single year. With the X3 M, X4 M, and each respective Competition model, high-performance automobiles became available in the midrange Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segment for the very first time.
Furthermore, with the introduction of the M8 Coupe, M8 Convertible and the corresponding Competition models, a new generation of luxury sportscars designed for the high-performance segment was launched.
The US market took the most M automobiles, followed by Germany and the UK. The share of M automobiles in BMW’s total sales volume has steadily increased over the past years. In parallel with the continuously rising demand, the dealership network for M automobiles has expanded by more than 90% during the past 5 years with around 1,200 certified companies worldwide.
World premieres in 2020
During 2020, the M8 Gran Coupe and the corresponding Competition model will be available from dealers. Moreover, the new editions of the X5 M and X6 M (including Competition models), as well as the M2 CS are scheduled to be launched during the coming months. 2020 will also see the world premiere of the new M3 Sedan and the new M4 Coupe.
“With the latest product offensive, we have managed to attract new target groups to experience that unmistakable M feeling,” said Thomas Felbermair, Head of Sales and Marketing at the BMW M GmbH. “We are confident that through the market launch of numerous further attractive models, we will continue to forge ahead on our path to success in 2020.”
Almost a million vehicles sold with M Sport Package
Sales of the M Sport Packages, now available for all BMW Model series, also achieved a new record high in the 2019 financial year. Almost a million vehicles were delivered with model-specific components in the areas of aerodynamics, suspension, exterior and interior set attractive accents. This unprecedented number equals an increase of more than 25% compared to the previous year.
Very rare BMW M3 Lightweight owned by Paul Walker sold for RM1.57 million
