Like some other carmakers that have become established in the high-volume lower segments, Genesis (Hyundai’s luxury brand) is aiming higher to come level with the German brands. Its G70 sports sedan is an example which is suggested as an alternative to the Mercedes-Benz C-Class and BMW 3-Series.
Athletic Elegance
To go on sale in Korea next month, the 3-year old model has received enhancements that enhance its looks, in line with the Athletic Elegance design philosophy used for all current models. The signature crest grill is now set even lower than the Quad Lamps which spread outward. This evokes a sprinter’s pre-race posture and highlights the new Genesis G70’s positioning.
The air extractors on the sides, styled with the form-follows-function approach, are optimized for efficiency, while the surfacing around the front wheels emphasises the promise of sporty performance.
At the rear are Quad Lamp taillights inspired by the soaring wings of the Genesis logo. The full width G-Matrix mesh and body-coloured diffusers surround the oval exhaust tips add finishing touches to the exterior design.
3 engine choices
Depending on the market, the G70 can be ordered with a 2-litre 4-cylinder petrol engine producing 252 ps, 3.3-litre V6 twin turbo petrol engine with 365 ps, or 202 ps 2.2-litre turbodiesel engine. Transmissions are manual or 8-speed automatic and all-wheel drive is also available.
Continuing with the design evolution are the driver-centered architecture is said to resemble a fighter jet cockpit while also having an ambience of luxury. The new model has state-of-the-art technology updates with a 10.25-inch infotainment system and latest connectivity features.
An exclusive Genesis UI design supports the latest over-the-air (OTA, wifi update feature) wireless updates, Valet mode and CarPay. In addition, the wireless charging system has been changed to a horizontal layout, increasing convenience for those with ever-changing smartphone sizes.
2019 North American Car of the Year
In 2019, besides being voted the ‘North American Car of the Year‘, the G70 received a ‘Top Safety Pick+’ rating from the independent US Insurance Institute for Highway Safety for 2019. Its safety technologies include blind spot monitoring, adaptive cruise control with stop-and-go capability, automated emergency braking and lane-departure warning.
G70 for Malaysia?
Six years ago, when Genesis was still a model name and part of the Hyundai range, Hyundai Sime Darby Motors (HSDM) brought in a unit. Its size (body and engine) and RM400,000 price were not appreciated but HSDM might try to offer the new G70 as a flagship model since Genesis said last year that it can produce righthand drive variants as well. Generally, Hyundai and Kia place a lower priority on righthand drive given that the markets are less so the potential volume may not be worth additional development cost.
