Uniquely camouflaged BMWs to cruise streets of Kuala Lumpur

BMW CSR / CRM Local News News

Over the next few weeks, you may come across BMW vehicles with uniquely designed artwork on their exteriors moving around the streets of Kuala Lumpur. The ‘camouflage’ is artwork designed by local businesses, volunteer groups and NGOs Komuniti Tukang Jahit, Changgih Designs, INKAA, and Kanoe who have been driving dynamic initiatives during the Covid-19 pandemic in Malaysia.

“COVID-19 challenges many of us to be out of our elements, but we at BMW also saw many individuals and businesses who have pivoted to thrive in such challenging times. We are inspired by them. Collaborating with emerging local businesses, we want to highlight their individual dynamic independent spirit, their sheer determination and resilience – all of which have allowed them to rise above the adversity and challenges ahead of us,” said Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia.

Komuniti Tukang Jahit is a social enterprise that empowers the B40 women community consisting of single women, single mothers, the OKU group, and stay-at- home mothers. They provide certified upskill training and job opportunities for home-based tailors to earn a sustainable income through sewing orders.

Changgih Designs was founded by Joanna Moss and Bethany Dawson, two new, passionate mothers from Sabah who wanted to create crafts for their children. They were then inspired to help mothers from villages with vocational training and job opportunities. Today, the social enterprise blends the heritage of Borneo with contemporary fashion in a collection of hand-stitched handbags, wallets, scarves, accessories, masks, and wearable art made by artisans in villages across Sabah.

INKAA is a collaborative effort with grassroots organisations and artisans in Malaysia. They create beautiful products, while promoting more understanding and communication between individuals and the people they work with. It is a brand that honours artisans and preserves heritage. INKAA sources traditional batik textiles hand-made by three artisans in Terengganu, creating unique fabric designs where no two pieces are the same.

Kanoe is a homegrown brand that sets out to promote better living throughout their design and production process, ensuring that everyone involved from the beginning to the end of the process benefits from it. Kanoe’s garments are made from natural fibre and are designed in-house. The business also works with local businesses, artisans, and communities in need to promote handmade work, a healthy working environment, and fair wage.

Look out for the BMW vehicles with the unique designs around KL and stay tuned to BMW Malaysia’s Facebook or Instagram to win exclusively designed BMW merchandise.

A new way to find out more about ‘The Boss’ with BMW Malaysia’s AR Experience

PISTON.MY

Leave a Reply