Just two years after crossing the 900,000th vehicle milestone, Honda Malaysia has now crossed the 1 million mark. To celebrate this significant milestone, the company has prepared Special Edition models to be given away in the ‘1 Million Dreams’ campaign’.
“We wish to express our sincere gratitude to members of the media for their ongoing support and honest reviews of Honda products as well as our dealer partners for their strong commitment to uphold the Honda brand. The ‘1 Million Dreams Campaign’ is an initiative for us to say ‘thank you’ to all our customers as it is their strong support that has enabled us to come a long way and experience this inspiring journey. As our heartfelt appreciation, we are giving away seven Special Edition models of the Jazz, All-New City, BR-V, HR-V, Civic, New CR-V and Accord,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.
“We wish to express our sincere gratitude to members of the media for their ongoing support and honest reviews of Honda products as well as our dealer partners for their strong commitment to uphold the Honda brand. We would also like to thank the Malaysian government for their continuous support throughout the years as well as introducing the Short-Term Economic Recovery Plan (PENJANA) during the pandemic. Tis provides substantial support to the automotive industry,” he said.
Unique feature for Special Editions
The seven Special Edition models to be given have been specially designed with unique features, making them one-of-a-kind models in Malaysia. The exterior has a Dual Tone, with Front Fascia having Red Highlights; Sporty Red Line Side Mirrors, Black Painted Alloy Wheels with Red Highlights as well as 1 Million Dreams Signature Emblem to signify them as Special Edition models.
Inside each of the models, there are ‘1 Million Dreams’ Embossed Leather Headrests for both driver and front passenger seats as well as a Leather Steering Wheel with Red Stitching and Centre Mark. The owner of each unit will receive a Special Edition Leather Key Pouch.
The campaign runs from February 26 to March 24, 2021 and during that period, there will also be a variety of exciting activities in store. Honda Malaysia’s President & COO, Sarly Adle Sarkum, said the activities will be at all showrooms nationwide and include a ‘1 Million Dreams’ exhibition. “We are also delighted to have special collaborations with our brand partners CUCKOO, Shopee and Watsons,” he said.
“In addition, we want to express our appreciation to all the frontliners for their hard work and dedication. Hence, we have allocated one of the seven Special Edition cars specially for them to win through this campaign. On top of the seven Special Edition cars, we have prizes worth 1 Million Shopee coins to be given out to 150 lucky winners on a weekly basis; throughout the campaign, we will also have prizes worth 5 Million Shopee coins,” he added.
Various ways to enter and win
Malaysians can stand a chance to win these seven Special Edition models just by completing a few easy steps to participate in the contest. Participants can take part in any of the 6 activities prepared by Honda Malaysia to earn as many entries as they can and submit the entries at authorised Honda dealers or via Honda Malaysia’s official website.
Participants can collect the entries by downloading and signing up for the HondaTouch application, playing the ‘1 Million Dreams’ Quiz Game at Honda Malaysia’s official website, test driving a new Honda vehicle, booking a new Honda vehicle, servicing or repairing a Honda vehicle, or registering a new Honda vehicle within the campaign period.
The more entries collected, the higher the chance of winning the Special Edition cars. The lucky winners of the Special Edition cars will be announced at the Grand Finale which is scheduled for the end of March 2021.
Partners collaborate with Honda Malaysia
”Sharing our passion as a Healthy Home Creator to constantly bring value and enhancing the lives of all Malaysians, we are proud to be partnering with Honda Malaysia through their ‘1 Million Dreams Campaign’. Through this collaboration, we will be offering our customers and fans who purchase any of our selected Beyond Standards CUCKOO, or our newly launched and astoundingly comfortable A-Series Mattresses in March, a chance to drive home a Honda car. We welcome all our CUCKOO customers and fans to grab this opportunity to complete their dream homes with us,” said CUCKOO International Founder & CEO, Hoe Kian Choon.
Shopee’s Regional Managing Director, Ian Ho said Shopee will be giving away a special edition Honda HR-V on Shopee and be part of making a dream come true for that one lucky user. “We are honoured to be partnering Honda Malaysia in this celebration of having sold one million units of their vehicles here in Malaysia. Apart from Honda Malaysia showing its appreciation to its customers for their trust in the brand, this partnership speaks volumes of Honda’s digitalisation journey whilst giving us the chance to help it gain further success through e-commerce. Here’s to many more milestones to come and we look forward to driving meaningful experiences with Honda Malaysia!” Mr. Ho said.
Watsons Malaysia has put together an exclusive contest for its loyalty members to stand a chance of winning the Special Edition BR-V. Watsons members can participate in the contest by spending more than RM50 in a single receipt at any Watsons store or online.
“Congratulations to Honda Malaysia for the remarkable achievement! We are glad to be part of the ‘1 Million Dreams Campaign’ to commemorate this milestone with Honda Malaysia. I encourage all our members to grab this opportunity to join this contest!” said Caryn Loh, Managing Director of Watsons Malaysia.
Speeding forward in digitalisation
”This year, Honda Malaysia is set to excite the Malaysian market,” said Mr. Ishiyama. “In the era of digitalisation where its development and uptake are further accelerated by the new normal, Honda Malaysia strives to provide a comprehensive digital platform for its customers by enhancing its HondaTouch application and digital pre-booking platform.”
For more information on the ‘1 Million Dreams Campaign’, visit the campaign’s website at honda.com.my/1milliondreams/entry or any of the 102 authorised Honda dealerships nationwide. Alternatively, you can call Honda Malaysia’s Toll-Free number at 1-800-88-2020, or visit www.honda.com.my.