Shinya Ikeda appointed new CEO of Mitsubishi Motors Malaysia

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Shinya Ikeda has been appointed to the position of Chief Executive Officer of Mitsubishi Motors Malaysia (MMM), taking over from Tomoyuki Shinnishi who returns to a new role at the Mitsubishi Corporation headquarters in Japan. Prior to this new role, Mr. Ikeda was General Manager in Mitsubishi Corporation’s automotive business field since 2019. He is, however, no stranger to Malaysia as he served as its Chief Financial Officer and General Manager of MMM between 2009 and 2012.

Mr. Ikeda  started his career in Japan in 1995 and joined Mitsubishi Corporation in 2008. His first assignment was to manage the automotive business investment in Malaysia. He has since held various leadership roles and has been involved in automotive and finance businesses within Mitsubishi Corporation and other markets such as Japan, Indonesia, Russia, and Germany.

With Mitsubishi Motors having a focus on the ASEAN region, Mr. Ikeda will be guiding MMM in growing the brand’s presence further in Malaysia.

“I am excited to join Mitsubishi Motors Malaysia’s team. The company has grown from strength to strength and has now become one of the nation’s leading automotive brands. As announced in the Mitsubishi Motors Corporation Mid-Term Business Plan last year, MMC will continue to focus on the ASEAN market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence. I look forward to working with the team to contribute with the knowledge and experience that I’ve had. I am also happy to be back in Malaysia as the country is home to various diversified food and culture and also people with enormous talent and potential,” said Mr. Ikeda.

Mr. Shinnishi, who joined MMM in 2016, has taken the company further during his 5-year tenure. In that time, the company introduced new models such as the new Triton and XPANDER 7-seater MPV, the latter being assembled locally in Pahang. Though its range is not large, MMM has the best-selling non-national MPV and the Mitsubishi Motors is also among the country’s top three non-national brands.

During Mr. Shinnishi’s tenure leading Mitsubishi Motors Malaysia, the company launched the new Triton (that’s him in the picture) which has been among the more popular pick-ups in the market. It also began local assembly of the XPANDER MPV (below) which is presently the bestselling non-national MPV.

To know more about Mitsubishi Motors products and services in Malaysia, visit www.mitsubishi-motors.com.my.

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