All-New BMW 7 Series Debuts In Malaysia With Two Exclusive Locally-Assembled Variants

The New BMW 750e xDrive M Sport and New BMW 750e xDrive Pure Excellence are the newest additions to the ultra-luxurious BMW 7 Series lineup in Malaysia.

These two new models offer electrified drivetrains that feature a range of cutting-edge technology and low-carbon driving experiences without compromising on performance.

While the luxury-focused Pure Excellence variant which is limited to just 48 exclusive units in Malaysia, exudes a harmonic blend of elegance, comfort, and convenience, the other model – the BMW 750e xDrive M Sport – adds a number of additional sporting design features to the presidential sedan.

The updated models will also include the most advanced BMW eDrive technology for plug-in hybrid electric vehicles, which will be paired with the BMW xDrive intelligent all-wheel drive system for maximum power.


Both new variations have daytime running lights that have been upgraded with BMW Iconic Glow crystal headlights, which, when lit up, produce a glittering display from the Swarovski crystals that have been incorporated into them.

The BMW Iconic Glow kidney grille has a spectacular appearance thanks to contour lighting and LED components that are striking both during the day and at night. The Great Entrance Moments, a unique light show that greets guests with a carpet of light and actuated interior lights, also includes the LED lighting units.

BMW 750e xDrive Pure Excellence

Similar to the BMW i7, the tall and upright front section has expanded proportions from all angles and a number plate position that is significantly lower. Additionally, owners will be able to make use of automated doors, which allow occupants to open and close all doors automatically using the car key, the Control Display, a voice command, or even the door itself.

 BMW 750e xDrive M Sport

Additionally, the increased wheelbase gives its occupants more internal room and comfort. Along with M front and rear aprons, the exclusive horizontal M high-gloss Shadowline and M side sills in high-gloss Black improve the M Sport variant’s appearance. Exclusive 20-inch M aerodynamic Style 907 bicolour wheels are also only available on the New BMW 750e xDrive M Sport, while Style 903 19-inch sport double spoke alloy wheels are only available on the New BMW 750e xDrive Pure Excellence.

It has characteristic L-shaped BMW taillights in the back, which draw attention to the breadth of the car. For a more seamless appearance, a washer nozzle for the reverse camera has also been incorporated into the BMW emblem. It offers owners a boot that can hold up to 575 litres.

The All-New BMW 7 Series is available in Mineral White Metallic, Black Sapphire Metallic, and Oxide Grey Metallic exterior colours. The M Brooklyn Grey Metallic option is only available on the New BMW 750e xDrive M Sport, while Sophisto Grey Metallic is only available on the New BMW 750e xDrive Pure Excellence.


The new 7 has a brand-new flat-bottomed two-spoke steering wheel, but the M Sport version is the only one with a flat-bottomed three-spoke steering wheel covered in the exclusive M Leather. The BMW Curved Display, which has a 12.3-inch Infotainment Display and a 14.9-inch Control Display, is featured in the cockpit. It is joined by the new backlit BMW Interaction Bar, an ornate centrepiece designed to resemble a piece of crystal jewellery.

The M signature high gloss fine-wood trim in fine line black with metal effect highlights in the M Sport variant, while the Pure Excellence variant comes with a fine-wood trim oak mirror finish with grey metallic highlights, emphasises the interior design language of the All-New BMW 7 Series. The fore-and-aft seat adjustment switch, the BMW Controller, the volume control, the Start/Stop button, and the gear selector switch are all made of the special CraftedClarity crystal glass trim.

The Bowers & Wilkins Surround Sound System and new My Modes options like “Relax” and “Expressive” are also included as standard features. The “Relax” setting in My Mode combines serene graphics in the main display with a massaging feature, a soothing soundscape, and the option to darken the window areas. On the other hand, the My Mode ‘Expressive’ enhances the driving experience by combining vibrant colours with the BMW IconicSounds Electric.

Through a laminated glass construction that is UV-protected, the Sky Lounge’s panoramic glass roof provides a clear view of the sky. Exclusive light graphics produced by side-integrated LED modules that highlight a silk-screened pattern provide a more engaging ambiance. The Executive Lounge Seating feature, which is unique to this version of the New BMW 750e xDrive M Sport, allows rear-seat passengers to individually adjust the seat and backrest angles as well as the lumbar support and memory settings.

The BMW Theatre Screen, a 31.3-inch panoramic screen with 8K resolution and an integrated high-end surround sound system, is exclusive to the New BMW 750e xDrive M Sport and provides rear seat passengers with an unmatched viewing experience. The BMW Theatre Screen can be connected to other devices, like a phone or HDMI TV sticks, via an HDMI interface. Additionally, users have access to all infotainment system functions as well as lighting and seating controls via the BMW Touch Command, a sophisticated touchscreen control panel located in the rear doors.

Both versions of the All-New BMW 7 Series can have their upholstery in either BMW “Merino” leather in Black or BMW “Merino” leather in Tartufo.

Powertrain and Performance

An in-line six-cylinder plug-in hybrid engine with BMW TwinPower Turbo technology and an electric motor with a 22.1 kWh battery is used to power the all-new BMW 7 Series. The electric motor is integrated into the 8-Speed Steptronic gearbox. Power is channeled to the road through the BMW xDrive intelligent all-wheel-drive technology.

The luxury sedan has 489 horsepower and 700 Nm of torque and can do the century sprint in 4.8 seconds and onto a top speed of 250 km/h.

The New BMW 750e xDrive M Sport has the Driving Assistant Plus function, whilst the New BMW 750e xDrive Pure Excellence receives the Driving Assistant Professional. The Parking Assistant Plus, the BMW Live Cockpit Professional with Head-up Display, and four-zone automatic air conditioning are additional features that come as standard on both models. ABS, Dynamic Stability Control, a flat tyre monitor, and braking assist are all considered standard safety equipment.

Dynamic Financial Programme

The New BMW 750e xDrive Pure Excellence can be purchased using the Straight Line Financing Plan from BMW Group Financial Services Malaysia with monthly payments starting at RM 7,480.00 (based on estimates of an 80% loan on a seven-year tenure).

Owners of the New BMW 750e xDrive Pure Excellence and the New BMW 750e xDrive M Sport will receive the complete BMW Malaysia Premium Ownership experience which includes:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App – BMW Privileges Card
  • BMW Service Online

The New BMW 750e xDrive Pure Excellence retail price and the anticipated price for the New BMW 750e xDrive M Sport, both with the 5-Year Extended Warranty and Service Package, Sales and Service Tax (on the road, without insurance), are as follows:

  • The New BMW 750e xDrive Pure Excellence: RM649,800.00
  • The New BMW 750e xDrive M Sport: RM700,000.00

Customers may discover more about the All-New BMW 7 Series by contacting their preferred authorised BMW dealer or by using the BMW Configurator to create the custom BMW 7 Series of their dreams.

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