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Toyota, Honda, Isuzu and Mitsubishi Set To Invest US$5 billion in Thailand

A spokesperson for the Thai government announced recently that major Japanese automakers are set to invest a total of 150 billion baht ($4.34 billion or over RM20 billion) in Thailand over the next five years, bolstering the country’s shift towards electric vehicle (EV) production.

Toyota Motor and Honda Motor are each contributing around 50 billion baht, while Isuzu Motors is investing 30 billion baht, and Mitsubishi Motors is committing 20 billion baht. This investment encompasses the manufacturing of electric pickup trucks.

During a recent trip to Japan by Thailand’s Prime Minister Srettha Thavisin, agreements with these Japanese automakers were solidified. Although Japanese manufacturers have long dominated Thailand’s automotive sector, the rise of Chinese EV makers has introduced new dynamics, with notable investments being made in recent times.

The spokesperson, Chai Wacharoke, highlighted that the Japanese automakers’ investment aligns with the Thai government’s strategy to transition from traditional combustion engine vehicles to electric alternatives.

Despite requests for comment by Reuters, Toyota, Honda, Isuzu, and Mitsubishi had not responded at the time of reporting.

Thailand, Southeast Asia’s second-largest economy, currently holds the position of the region’s leading car producer and exporter. The government aims to convert approximately one-third of its annual vehicle production, totaling 2.5 million units, into electric vehicles by 2030. To facilitate this transition, Thailand is introducing incentives, including tax cuts and subsidies, to attract more investment in EV manufacturing.

This move by Japanese automakers comes at a time when Chinese car manufacturers, such as BYD and Great Wall Motor, have already committed to substantial investments of $1.44 billion in new production facilities in Thailand, attracted by the favorable business environment.

In a noteworthy development, Prime Minister Srettha recently showcased industrial estates in Thailand to executives from the U.S. electric vehicle giant Tesla, signaling the country’s eagerness to attract further investments in the burgeoning EV sector.

A car stirs the soul, a motorbike is the soul. Keshy has been a motoring journalist for over a decade and has written for and founded a number of Malaysian motoring titles including Piston.my, Bikesrepulic.com, Motomalaya.net and other mass media titles.

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