Proton is officially making its return to Singapore with the debut of its first electric vehicle (EV), the Proton e.MAS 7, at The Car Expo 2025 this weekend, marking the brand’s first appearance in the city-state in over a decade.
Following its international debut in Nepal in March, the e.MAS 7 has quickly risen to prominence as Malaysia’s best-selling EV for the first four months of 2025. Its upcoming sneak preview at booth D25 in Singapore EXPO Hall 3 & 4 offers a first glimpse for the local public, highlighting Proton’s commitment to regional electrification.
Proton’s re-entry into Singapore is made possible through its new distributor, VINCAR Group, which will manage sales and retail operations for the e.MAS brand across the country. The move is strategic, aligning with Singapore’s aggressive push toward green mobility — a market that has seen EV penetration grow from 12% in 2022 to 18% in 2023, with projections of 55% by 2027.
In support of this shift, the Singapore government aims to install 12,000 EV charging points by 2025 in over 2,000 HDB carparks, expanding to 60,000 by 2030. The country also targets 100% clean-energy vehicles by 2040 as part of its broader net-zero emissions roadmap.
The e.MAS 7 brings a blend of style, innovation, and urban practicality. Designed with an aerodynamic drag coefficient of 0.275, the SUV features a futuristic silhouette paired with advanced technology and a spacious, tech-centric interior.
Key highlights include:
- 12-in-1 electric drive system
- Aegis short blade battery
- 15.4-inch 2.5K touchscreen with Flyme Auto
- 7nm intelligent cockpit chip
- Full LED lighting
- Two variants: Prime and Premium
- Six colour choices: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, Lithium White, and Moyu Black
The e.MAS 7 is a C-segment electric SUV, purpose-built for urban lifestyles, and aims to set a new benchmark in its category.
In Malaysia, Proton has already received over 6,000 bookings, reflecting growing domestic appetite for EVs when offered as a compelling package.
This re-entry into Singapore signals a renewed international ambition for Proton, as it positions itself to capture demand in fast-growing EV markets across Southeast Asia.
