A large striking container box topped with an oversized ribbon has appeared along the bustling Jalan Bukit Bintang, in front of The Starhill — and it’s turning heads.  

With minimal signage — just the Chery logo and a playful “Guess What’s Inside” invitation — the automotive brand has launched a teaser campaign unlike any other. 

Passersby are encouraged to look through the windows built into the container box to catch a glimpse of something sleek, shadowed, and unmistakably bold — but what exactly lies within remains a mystery. 

This high-impact activation marks the beginning of Chery’s latest urban campaign aimed at a new generation of drivers — those who crave style, thrill, and individuality. The experience is designed to spark intrigue and encourage conversation, challenging the public to guess what  Chery has in store next. 

“We want to invite Malaysians from all walks of life to be part of the excitement and anticipation.  What’s inside the box is something exciting, something new, and something that signals  Chery’s growing presence among the young and dynamic,” said Michael Chew, Vice President of Chery Malaysia.  

The teaser installation is gaining traction on social media with the hashtag #crosswonderfullife trending as curious onlookers line up to peek into the container box and share their guesses.  

Those who can identify the Chery vehicle model in the container correctly will walk away with a special gift from Chery. The full public reveal is expected in the coming weeks — but until then, the question remains: Guess What’s Inside? Hurry down to The Starhill from 29 May to  3 June to find out what’s inside the box and participate in the on-ground activities.