Proton e.MAS 7 Lands in Singapore, Marking Brand’s Return After 11 Years

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Proton e.MAS 7 Lands in Singapore, Marking Brand’s Return After 11 Years

Proton has launched its first electric vehicle, the e.MAS 7, in Singapore, making the brand’s third overseas market for its debut EV. The event also signalled Proton’s return to the city-state after an absence of more than a decade.

The launch brought together senior representatives from Proton and its distributor VINCAR Group, including Proton CEO Dr Li Chunrong, VINCAR CEO Vincent Tan, Proton International Corporation CEO Edmund Lim Meng Thong, PRO-NET CEO Zhang Qiang, and Proton Deputy CEO Ainol Azmil bin Abu Bakar. Officials from the Malaysian High Commission, members of the Singapore media, and VINCAR customers were also present.

The e.MAS 7 has already shown strong results in Malaysia. Nearly 6,000 units were delivered in the first eight months of 2025, giving Proton a 24 per cent share of the EV market and making it the nation’s best-selling electric vehicle. Despite having only one EV in its line-up, Proton has established itself as a competitive force in a crowded segment.

The SUV has been well-received for its combination of design, performance, safety, comfort, and advanced features. With an ASEAN NCAP safety score of 92.57 points, the highest in its category, it provides assurance for customers who are new to electric vehicles. The extensive network of Proton 3S and 4S outlets in Malaysia has also given owners a strong sense of confidence in after-sales support.

For Singapore, the e.MAS 7 will be sold in two versions, Prime and Premium, with a choice of six exterior colours: Platinum Silver, Lithium White, Turquoise Green, Slate Grey, Quartz Rose, and Obsidian Black. Interior finishes include Indigo Blue and Alabaster White, offering customers a degree of customisation. To mark the debut, Proton has introduced a Founders Edition package limited to the first 99 buyers.

It includes a 10-year unlimited mileage battery warranty, five years of complimentary cross-border data roaming, and roadside assistance available in both Singapore and Malaysia. This arrangement ensures that Singaporean owners facing issues in Malaysia can have their vehicles towed to a Proton service centre across the border.

Pricing has been set at SGD175,988 (around RM576,380) for the Prime and SGD179,988 (around RM589,481) for the Premium, inclusive of COE. These launch prices are exclusive to the first 99 units, making the early allocation particularly attractive. Proton International Corporation CEO Edmund Lim Meng Thong confirmed that the e.MAS 7 is only the beginning for Singapore, with additional new energy models to follow in the future.