Proton has officially begun accepting bookings for the All-New Proton X50 following a high-profile unveiling at Setia City Mall, held under the banner “All-New Proton X50: READY TO ROAR.” The launch marks the next chapter for Malaysia’s top-selling B-segment SUV, which has recorded over 140,000 units sold locally since its introduction in 2020.
The X50, a product of the collaboration between Proton and its global partner Geely—where it is marketed under names like Binyue and Coolray—has collectively achieved more than 1.2 million sales in 51 countries. This global success has helped shape the new model, which aims to set fresh standards in design, safety, connectivity, and driving performance.
At the core of the latest X50 is a redesigned aesthetic and improved technology. Visually bolder than its predecessor, it also features a significant upgrade to its advanced driver assistance systems (ADAS), now incorporating Level 2 capabilities. A new 14.6-inch infotainment display takes centre stage inside the cabin, enhanced by the world’s first Bahasa Melayu voice recognition system, tailored for Malaysian drivers and further localising the driving experience.