Ferrari’s victory in reclaiming the legal rights to the iconic “Testarossa” name appears to be more than a symbolic gesture, as the Italian marque has swiftly moved to trademark the name “Ferrari 849 Testarossa” in Iceland. The filing, discovered less than a month after the conclusion of a protracted legal battle in Europe, suggests the legendary moniker may soon be revived on a new model—potentially as part of Ferrari’s ultra-limited Icona Series.

The trademark registration follows a recent decision by the European Union General Court, which overturned the European Intellectual Property Office’s earlier ruling that the Testarossa trademark was no longer valid due to alleged inactivity. The court sided with Ferrari, affirming that activities such as selling spare parts, licensing the name, and producing scale models constituted legitimate use, allowing Ferrari to reassert global control over one of its most storied badges.

The “849” prefix attached to the newly filed name aligns with Ferrari’s contemporary model naming convention, seen in vehicles like the 812 Superfast and 296 GTB. While the exact significance of “849” remains unclear, it has fuelled widespread speculation that Maranello could be preparing to unveil a successor to the original Testarossa—one of the most recognisable and revered Ferraris of the 1980s and 1990s.

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