BMW has officially revived the “Neue Klasse” nameplate with the debut of the iX3 at the Munich Motor Show, marking one of the brand’s most significant steps forward in decades. The Neue Klasse label first rose to fame in the 1960s and 1970s with models such as the 1500 sedan and the iconic 2002, which cemented BMW’s identity as a maker of dynamic, driver-focused cars. Now, the Bavarian automaker is using that same heritage to introduce its next generation of fully electric vehicles.
The iX3 is the first production model to be built on BMW’s all-new Neue Klasse EV platform. Unlike the company’s current approach—where petrol and electric variants share the same architecture as seen in the 4, 5, and 7 Series—the iX3 is a ground-up EV. It will sit alongside the existing combustion-powered X3 but serve as the flagship of BMW’s electrification strategy.
BMW is positioning the iX3 as a game-changer. The range-topping iX3 50 xDrive will offer up to 644km of driving range, powered by dual electric motors delivering 463hp and 641Nm of torque.









