The Maserati’s MC20 Fuoriserie Edition for David Beckham is like a letter written to the city of Miami, home of Beckham’s football club in America. It began as part of the carmaker’s Fuoriserie customization program which allows customers to create a very personalised Maserati. In this case, the customer was the brand’s ambassador himself, who became a designer with the help of the Maserati Centro Stile.
At Maserati Fuoriserie, a car starts as a blank canvas and customers are offered an array of instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.
After a personalized and collaborative design process, Beckham and the designers created the MC20 Fuoriserie Edition for David Beckham. This car translates true passion into a carbonfibre monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.
The end result of this very personal sportscar is black and pink, a chromatic dichotomy, as well as the interplay between glossy and matt surfaces. The team colours are black and pink, and the team uniforms are characterized by contrasting glossy-matt treatments.
Starting from this as an inspiration, the bodywork features a glossy black tone which contrasts with the Trident logos on the grille and on the C-pillar, in black, but with an opaque finish. The Maserati lettering on the rear is also opaque, while the MC20 badge on the door is pastel pink, as are the Brembo brake calipers.
The interior, in leather and Alcantara, is black with contrast-stitching in pink. The backrests, in Alcantara, are worked with a tone-on-tone laser engraving method and the headrest features a 3-dimensional pastel pink embroidery. In the centre tunnel between the two seats is a personalized nameplate with a glossy-matte effect. At the top, next to the Trident, the Maserati Fuoriserie lettering is pastel pink, at the bottom are the italics ‘For David’ which appears with an aluminium effect.
“As car designers, our mission is to offer a holistic experience. This value guides our Brand’s stylistic research, making each Maserati uniquely recognizable. Our customization program is another example of our brand’s goal to create singular experiences for our customers: Maserati Fuoriserie is a blank canvas, on which Maserati clients can write their own stories and unleash their creativity, making their dreams come true,” said Klaus Busse, Head of Maserati Design.
“Designing this special edition MC20 with David, as with all our Fuoriserie projects, is also an ode to the Brand’s past, taking us back to a time when every car was hand-built to the client’s requests, giving life to a one-off, a true ‘fuoriserie’,” he explained.
“I have always been a car enthusiast, so to be part of designing and creating my MC20 through the Fuoriserie customisation programme has been an amazing experience. Cars are about individual taste whether it’s the model, colour or small personal details on the inside. It has been incredible to collaborate with the Maserati team and designers to create this one-off car that is inspired by my second home, Miami and my football club there. It is a joy to be behind the wheel,” said Beckham.
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