Hyundai Motor Company has taken a major step in its expansion strategy with the establishment of Hyundai Motor Malaysia (HMY), marking the brand’s transition from a distributor-led presence to a direct, principal-led operation in the country. This shift signifies Hyundai’s deeper commitment to the Malaysian market, a strategic move that aims to foster long-term growth, strengthen customer engagement, and accelerate innovation.
With this change, Hyundai assumes full responsibility for all aspects of its operations in Malaysia, including marketing, branding, sales, and customer service. This new structure empowers a locally based team to make faster, more relevant decisions and tailor its approach to the unique demands of Malaysian consumers.
HMY is the latest expression of Hyundai’s global ambition to “drive Progress for Humanity,” reinforcing Malaysia’s position as a key growth market in Southeast Asia. Hyundai is now laying the groundwork for a robust dealer network and on-ground initiatives that will solidify its presence. Its new headquarters at Menara Affin @TRX in Kuala Lumpur symbolises its aspiration to be at the centre of progress and innovation in Malaysia.