Malaysia has become the first international market outside of China to preview the iCAUR 03, the nation’s first fully electric off-road-capable SUV, following its global debut in Shanghai. Marking a new chapter for the country’s electric vehicle sector, the iCAUR 03 promises a bold blend of adventure, innovation, and cutting-edge engineering.
The new model made its local debut at the Malaysia Autoshow 2025 and is now being showcased at a specially curated iEXPERIENCE Off-Road Test Drive event held at 1 Utama Shopping Centre. Visitors and members of the media have been invited to experience the SUV’s off-road capabilities on a purpose-built course that brings to life the vehicle’s advanced engineering and electrified performance.
Emily Lek, Vice President of iCAUR Malaysia, described the iCAUR 03 as the brand’s entry point into the Malaysian market, stating that the model introduces a new era of smart electric off-road vehicles designed to provide both capability and premium ownership experiences. She noted that the slogan “Born to Play” captures the essence of the brand, which combines intelligence, design, and robust utility under its distinctive illuminated ‘i’ badge.