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Since its launch on 24 July 2025, the Proton X50 has quickly asserted itself as the benchmark in Malaysia’s compact SUV market. In just 40 days, more than 5,000 units have been delivered nationwide, a figure that speaks volumes about its strong demand and widespread appeal.

Market research conducted by Proton reveals that the X50’s appeal cuts across several key buyer demographics, though it has proven especially popular among younger professionals and entrepreneurs in their 20s to mid-30s. For this group, the SUV represents a significant lifestyle upgrade — modern, dynamic, and well-equipped for both work and leisure.

Over half of these customers were replacing older vehicles, many of which had been owned for nearly a decade, while around a third had previously driven models such as the Proton Saga. The data highlights the X50’s role as a natural progression for Malaysians looking to move up into a more premium yet attainable vehicle segment.

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Volvo Cars is set to introduce another industry-first with the debut of its fully electric EX60 SUV — featuring a revolutionary multi-adaptive safety belt system that has already earned a place on TIME magazine’s list of the Best Inventions of 2025. The innovation marks Volvo’s second consecutive appearance on the list, which honours 300 groundbreaking technologies shaping the world today.

True to Volvo’s reputation as a safety pioneer, the new seatbelt goes far beyond the traditional restraint system. It is designed to adapt in real time to both the individual passenger and the surrounding environment, using data from the car’s extensive network of sensors. Instead of applying a one-size-fits-all approach, the system adjusts its tension and resistance according to factors such as the occupant’s body type, seating position, and even the severity of a potential impact.

For instance, a larger passenger involved in a severe collision would experience higher belt tension to mitigate head injuries, while a smaller occupant in a lighter crash would receive gentler restraint to avoid rib or chest injuries. This precision-driven technology ensures that every person in the car receives protection that’s tailored to their physical characteristics and the specific crash scenario, creating a new benchmark in occupant safety.

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Volkswagen Passenger Cars Malaysia (VPCM) has launched the Golf GTI Sepang Edition, a special variant that becomes the first car in Malaysia to officially bear the Sepang International Circuit (SIC) insignia. Limited in number and proudly local in inspiration, the model celebrates Malaysia’s motorsport heritage and Volkswagen’s engineering precision in a single package.

For over twenty years, the Sepang International Circuit has been the heart of motorsport in Malaysia, playing host to global events such as Formula 1 and MotoGP while symbolising the nation’s growing automotive culture. The Golf GTI Sepang Edition pays homage to this spirit of speed and innovation with a design and performance philosophy that captures the adrenaline of the track.

In conjunction with the launch, Volkswagen Malaysia has announced a special 10.10 promotion. The first ten units registered between 9 and 16 October will be eligible for zero per cent loan interest for ten months—a first-of-its-kind initiative by the brand for a limited-edition release.

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The Dewan Rakyat has passed the Hire Purchase (Amendment) Bill 2025, officially abolishing the long-standing flat rate and the Rule of 78 in hire-purchase loan calculations — a move that promises fairer and more transparent financing for Malaysians.

The Rule of 78, a decades-old method, calculates interest based on the original loan amount, which means borrowers continue paying the same amount of interest even if they settle their loans early. Under the new amendment, this outdated approach will be replaced with the Effective Interest Rate (EIR) and a reducing balance system — methods already widely used in modern financial markets to ensure borrowers only pay interest on their remaining balance.

According to The Edge Malaysia, the EIR will now serve as the standard measure of the true cost of financing under a hire-purchase agreement. For fixed-rate loans, it will show the total financing cost over the term of the agreement, while for variable loans, it will be tied to benchmark rates set by financial institutions. The amendment also introduces new caps on interest rates: fixed-term loans up to five years will be limited to 17% per annum, while those exceeding five years will be capped at 16%. Variable-rate loans will remain at 17% per annum.

Financial institutions are now required to disclose the EIR upfront — both during marketing and before any agreement is signed — to ensure borrowers fully understand the actual cost of their loans. The Hire Purchase Act 1967, which governs consumer goods like motor vehicles with a permitted load not exceeding 2,540 kg, will continue to apply, but with updated definitions and mechanisms that reflect today’s financial realities.

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Hyundai Motor Malaysia has officially opened bookings for the locally assembled Hyundai Staria, now produced at the company’s plant in Kulim, Kedah. This marks another key milestone for Hyundai’s presence in Malaysia, offering a premium MPV that blends futuristic design, practicality, and comfort — now made closer to home.

The CKD Staria arrives with refreshed exterior colour options, including Jet Black, Snow Flake White Pearl, Meteor Grey, and Stormy Sea, giving customers a variety of shades to match different personalities and preferences.

Priced between RM179,888 and RM267,888, the locally assembled Staria is available in several variants with configurations for either seven or ten passengers, making it a versatile choice for families, businesses, and executive transport alike.

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Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, has recorded a staggering 1,607 bookings for the all-new Proton e.MAS 5 within the first 24 hours of opening orders on 4 October 2025.

The launch was announced through a special live broadcast from Proton e.MAS Nilai — the company’s first “Open for Booking” livestream of its kind.

The broadcast attracted around 572,000 live viewers and has since exceeded one million total views, with engagement continuing to climb nationwide.

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