53 years ago, three letters came together to become synonymous with the ultimate in Driving Performance: AMG. The company began as an independent tuner which improved the performance of Mercedes-Benz cars. Its successful business attracted the attention of DaimlerChrysler AG, which took a controlling interest in 1998. The association proved to be very useful for Mercedes-Benz and by 2005, it became the owner of AMG, establishing Mercedes-AMG GmbH as a high-performance subsidiary.
The history of AMG has many interesting stories, some lesS well-known innovations and superlative, exclusive sportscars. Here are 10 things about the company which you may not have known:
‘AMG’ stands for Aufrecht, Melcher, Grossaspach, the last names of its founders Hans Werner Aufrecht and Erhard Melcher, along with Aufrecht’s birthplace of Grosspach. The AMG story started in the 1960s when the two engineers were working on the 300 SE 4-door sedan’s racing engine in the Development Department at Daimler- Benz. When the company discontinued all motorsports activities, Aufecht and Melcher continued to work on it. In 1965, the engine won 10 races in the German Touring Car Championship and with further successes came the eventual formal partnership with Mercedes- Benz.The first model associated with AMG and perhaps its most noteworthy, started its life as a subdued 4-door sedan – the 300 SEL 6.3. Extensively modified, the engine displacement was increased to 6.8 litres and it produced 428 ps/607 Nm. The car was extensively lightened but was still likely the heaviest car on the starting grid at its racing debut in the 1971 24 hours of Spa. It secured a class win and second place overall result, immediately connecting the letters AMG with motorsports success.The first jointly developed high-performance car from AMG and Mercedes-Benz was the C 36 AMG. By 1998, the partnership between AMG and Mercedes-Benz solidified further when Daimler acquired a majority stake of AMG, setting the stage for a variety of high-performance Mercedes-Benz AMG vehicles.Since 2007, Mercedes-AMG has shared its passion for performance with the Cigarette Racing Team, resulting in a unique partnership that has produced 12 special edition, high-performance, ultra-exclusive boats. The striking design of the Tirranna AMG Edition as well as the Mercedes-AMG G 63 Cigarette Edition is the result of close collaboration between the team, the Mercedes-AMG design team and Gorden Wagener, Chief Design Officer at Daimler AG.Few models can match the exclusivity and track-optimized performance of the rare AMG Black Series models. One can think of the Black Series as AMG’s most extroverted, most track-focused and most exclusive, limited production models. Thus far, only 5 special models have carried the distinctive AMG Black Series badge. The exclusive series will grow soon with the addition of the forthcoming GT Black Series, set to make its debut later this year.The striking SLS AMG was the first-ever car designed and developed from the ground up fully by Mercedes-AMG, followed by the AMG GT 2-door sports car in 2015, and most recently the AMG GT 4-Door Coupe in 2019. The iconic SLS AMG featured vertically opening ‘gullwing’ doors, inspired by the iconic original Mercedes-Benz 300 SL ‘gullwing’ (produced from 1954 – 1957). The doors had an unusual safety feature – two explosive capsules, capable of blowing the doors off for quick exit, in the unlikely event that the vehicle flips on its roof.All AMG models are built according to the ‘One man, one engine’ philosophy, in which one master craftsman assembles each AMG engine from start to finish. Each engine has a special plaque with the signature and name of the individual who assembled it.Mercedes-AMG has a history of technology and performance related innovations, many of which are evident in the latest models. For example, the AMG Dynamic Select toggle as well as the AMG Drive Unit steering wheel controls extend the performance potential and individualization possibilities. Functions such as the level of traction control as well as the AMG Performance Exhaust setting are also easily accessible via these advanced steering wheel-mounted controls.The Mercedes-AMG ONE hypercar is set to become the most powerful AMG model ever produced. It is capable of producing more than 1,000 ps and reach top speeds beyond 325 km/h. For the first time, this 2-seater hypercar will bring fully-fledged Formula 1 hybrid technology directly from the racetrack to the road.Mercedes-AMG continues to be headquartered in Affalterbach, Germany, a small town northeast of Stuttgart. It is where AMG handcrafted engines are assembled by craftsmen who are part of the company’s approximately 1,800-strong workforce.
As we get ready to test drive the new generation C-Class from Mercedes-Benz Malaysia, here’s a first-look video!
What’s most impressive is not the delectable and all-powerful C43 AMG, but rather the C200 which is powered by a new 1.5-litre (1,497cc) engine capable of 184bhp and 280Nm of torque!
The Mercedes-Benz E-Class range has been refreshed with the addition of the E 300 AMG Line to lead the range. This replaces the E 350e plug-in hybrid to join the E 200 Avantgarde, E 250 Avantgarde and E 250 Exclusive alongside the Mercedes-AMG E 43 and Mercedes-AMG E 63 S.
“We are pleased to announce the introduction of the all-new Mercedes-Benz E 300 AMG Line to lead the E-Class range, the masterpiece of intelligence in the premium executive segment. As with all Mercedes-Benz E-Class limousines, the E 300 AMG Line is proudly locally-assembled and comes with an exceptional range of class-leading features for the discerning customer. This includes the superior comfort of the Nappa leather upholstery, the aural experience of the Burmester Surround Sound system, the intelligent Multibeam LED headlights and the expressive infotainment interface of the double 12.3-inch widescreen displays. The Mercedes-Benz E 300 AMG Line is the natural choice to top the elegant E-Class family, with sporty appeal from the tasteful visual enhancements of the AMG Line interior and exterior,” said Mark Raine, Vice President, Sales and Marketing, Mercedes-Benz Malaysia (above, left).
The new locally-assembled Mercedes-Benz E 300 AMG Line is a masterpiece driven by excellence. It personifies sophistication and the muscular AMG bodystyling further enhances the sportiness and exclusivity of the vehicle. The interior embodies the synthesis of emotion and intelligence.The E 300 AMG Line is designed for the luxury performance enthusiast. Its four-cylinder petrol engine gives a total system output of 180 kW (245 hp) with a maximum torque of 370 Nm from 1200 to 4000rpm. With sports car-like performance figures to boast, the E 300 AMG Line accelerates from 0 – 100km/h in 6.2 seconds and has a top speed of 250 km/h. Paired with the engine is its 9G-Tronic nine-speed torque converter automatic transmission with Direct Select shift paddles, which sends power to the rear wheels.
The AGILITY CONTROL suspension with passive selective damping system and lowering to ensure a well-balanced ride comfort on any road surface of the E 300 AMG Line offers agile driving pleasure on twisting roads as well as the highest level of ride comfort. Together with the DYNAMIC SELECT switch in the cockpit, it enables the driver to select from four modes: “Comfort”, “ECO”, “Sport” and “Sport +”. The additional “Individual” option allows drivers to configure their vehicle to suit their own preferences.
The E 300 AMG Line is equipped with enhanced MULTIBEAM LED headlamps, which open up new dimensions in headlamp technology. Each headlamp is equipped with 84 individually activated high-performance LEDs that makes it exceptionally bright and precise, and automatically illuminate the road surface with a previously unsurpassed, precision-controlled distribution of light – without dazzling other road users. The E 300 AMG Line comes with 20-inch Multi-spoke AMG alloy wheels.
The E 300 AMG Line is also equipped with COMAND Online, which leaves virtually nothing to be desired in terms of infotainment, navigation and communication. Information is shown on the 31.2 cm (12.3-inch) high-resolution media display. Its highlights, alongside the double display, include the touch-sensitive Touch Controls on the steering wheel and the new, intelligent graphic design of the Multifunction Telephony. It allows mobile phones to be charged and, at the same time, connected to the vehicle’s exterior aerial – with absolutely no need for cables or a telephone holder.
Burmester® surround sound system is available for superior listening pleasure. It drives 13 speakers with a 9-channel DSP amplifier and a total system power of 640 watts. All the speakers are additionally optimised for performance with the premium sound system. With Parking Pilot and its inclusion of a 360° camera, all-round vision is made possible by the reversing cameras and three other additional cameras. Observation of the areas to the side and directly in front of the vehicle is thus made possible during parking and manoeuvring. The information from Parking Pilot and the cameras is graphically presented in full HD on the vehicle’s Widescreen Cockpit.
E-Class Price (OTR w/o Insurance)
E200 Avantgarde Line RM 315,029.75
E250 Avantgarde Line RM 357,482.58
E 250 Exclusive Line RM 357,482.58
E300 AMG Line RM 388,888 (estimated)
For the ownership and care of the Mercedes-Benz E 300 AMG Line, Mercedes-Benz Services Malaysia offers the AgilityPlus 360° finance package that comes with great value-added benefits for the Mercedes-Benz E 300 AMG Line. Discover packages that lets you pay less and enjoy more of the ultimate convenience of combining financing, protection, service and insurance all in one.
*Terms and conditions apply.
*Price is with 0% GST, subject to change upon implementation of SST.
*Deliveries of the E 300 AMG Line will commence between mid- to late-third quarter of 2018.
No, your eyes don’t deceive you, and you read that right; Mercedes-Benz Malaysia has indeed chalked-up yet another milestone for local-assembly (CKD) with the Mercedes-AMG C 43 and Mercedes-AMG GLC 43 which were both launched at the Sepang International Circuit last night.
Priced at RM408,888 and RM468,888 for the C43 AMG and GLC43 AMG respectively, these “Pure Driving Performance” machines will offer ‘undeniable luxury appeal combined with AMG racing pedigree that the Mercedes-AMG 43 series is renowned for’. Here’s the launch gambit last night, right there at the front straight of SIC (skip to the 2min mark for the cars’ appearance)
“We are ecstatic to announce the launch of the first locally-assembled luxury performance cars in Malaysia – the Mercedes-AMG C 43 and Mercedes-AMG GLC 43. With the introduction of these models, we expand the range of vehicles assembled at our Pekan production plant adding to our existing elegant limousines and premium SUV, the GLCs. With superior power, dynamic handling, aggressive design and luxurious appointment, this incredible AMG 43 pair of automobiles now come with irresistible value to the passionate Mercedes-AMG driver,” said an obviously elated Mark Raine, Vice President Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia (below).
More on the Mercedes-AMG C 43 4MATIC – The racetrack limousine:
The 43-series models from Mercedes-AMG provide the brand’s hallmark emotive appeal and exciting Driving Performance for everyday use. Even at first glance, the characteristic AMG body styling leaves no doubt that this model is part of the Mercedes-AMG model family. The Mercedes-AMG C 43 4MATIC makes it possible for an even broader target audience to experience sports car technology and motorsports flair. The design is based on the AMG Line exterior, augmented by design elements specific to the Mercedes-AMG C 43 4MATIC in high-gloss black and silver chrome plus the “BITURBO 4MATIC” badge on the front wings.
AMG-specific: the 3.0-litre V6 biturbo engine
The 3.0-litre V6 biturbo engine features technical advances including a modified boost pressure allowing AMG engineers to increase the engine’s power output and torque as well as its dynamism and flexibility to typical AMG levels. With 270 kW (367 hp) and 520 Nm, the V6 engine sets new standards in its segment. The NANOSLIDE® coating of the cylinder liners is also used in the Formula One engines of MERCEDES-AMG PETRONAS. Especially tough and, therefore, wear-resistant, this coating also reduces friction, thereby contributing to higher efficiency. The AMG powerplant can be identified by the red aluminium insert in the engine cover.
The Mercedes-AMG C 43 4MATIC at a glance:
Mercedes-AMG C 43 4MATIC
Displacement
2996 cc
Output
270 kW (367 hp) at 5,500 – 6,000 rpm
Peak torque
520 Nm at 2000-4200 rpm
Fuel consumption
NEDC combined
8.0-7.8 l/100 km
CO2 emissions
183 – 178 g/km
Acceleration
0-100 km/h
4.7 s
Top speed
250 km/h***
Price (OTR without Insurance)
*price is inclusive of GST
RM 408,888
More on the Mercedes-AMG GLC 43 4MATIC – A Sports SUV:
The 3.0-litre V6 biturbo engine is used in numerous AMG performance models. It delivers 270 kW (367 hp) maximum output plus a maximum torque of 520Nm. The GLC 43 4MATIC sprints from rest to 100 km/h in 4.9 seconds and its speed is electronically governed at 250 km/h. The newly developed front axle, the taut elastokinematics and the highly precise AMG speed-sensitive sports steering make a substantial contribution to the agile driving experience.
High on power, low on consumption: the AMG 3.0-litre V6 biturbo engine: The AMG 3.0-litre V6 biturbo engine is capable of producing a powerful output with low consumption and emissions. Installed close to the engine, the two turbochargers are especially spontaneous in their response.
The NANOSLIDE® coating on the cylinder liners was also enhanced in the Mercedes-Benz Formula 1 V6 hybrid turbo engines. Especially tough and, therefore, wear-resistant, this coating also reduces friction, thereby contributing to higher efficiency. The same applies to the spray-guided multiple injection with up to 200 bar fuel pressure. The AMG powerplant can be identified by the red aluminium insert on the engine cover.
Nabil Jeffri becomes the ‘face’ of Mercedes-AMG Malaysia…
Nabil Jeffri (above, right) has become Malaysia’s first “face” of the AMG brand in conjunction with the launch of the locally-produced Mercedes-AMG C 43 and GLC 43. With his racing capabilities, Nabil Jeffri is the optimal partner for AMG as he embodies the performance brands’ values and characteristics. With his local and international recognition, the vehicle of choice is the sporty and agile Mercedes-AMG C 43. He is well-known in the motorsport world, having driven in the GP2 series, won second place in the German Formula Three Championship and this year driving in the legendary race of Le Mans. He also has the honour of being the youngest F1 test-driver.
Aston Martin’s DB11 will be the first receipient in the company’s line up of a Mercedes-AMG engine, which is the fruition of the partnership between the German manufacturer and the Gaydon based supercar maker.
Buyers will now be able to order their Aston Martin with either the existing 5.2-litre turbocharged V12 or the 4.0-litre twin-turbo V8 from Mercedes-Benz. The latter weighs about 115kg lighter than the former, which should offer the DB11 better agility especially when meandering through corners. It’s power output is rated at close to 510bhp and 675Nm of torque, which will allow the car to sprint from 0-100km/h in just 4.0 seconds and on to a top speed of 301km/h.
Speaking of the latest addition, Aston Martin Chief Technical Officer, Max Szwaj, said, “As an engineer I find the DB11 a fascinating car. One with great depth of character and ability. Of course the V12-engined variant is an icon – an ultimate, if you like, but the V8 is very much its own car. One with a distinct and carefully crafted character that’s truly seductive.”
Despite it being a Mercedes-AMG sourced engine, Aston Martin’s engineers have fettled with it and added their own personal touch to ensure that the end result, is a powerplant that fits the needs and demands of a true Aston Martin. The calibration carried out included creating new ECU software and reprogramming the engine and throttle mapping to ensure that it offers and feel and sound that the brand is known for.
Several changes were made to the DB11 in order for the new V8 to fit in perfectly. They include a bespoke air intake, exhaust and wet sump lubrication systems, as well as new engine mounts. Together, they allow the engine to sit as low as possible to optimize the centre of gravity.
Most of the weight is centered within the wheelbase and as a result, should increase the car’s ability to react to sudden changes in steering input. And to fully support this, detailed revisions were made to the suspension bushing, geometry, anti-roll bars, springs, dampers and ESP software.
Looking at the exterior, there subtle design changes that tell it apart from its V12 powered sibling, and they include a unique alloy wheel finish, dark headlamp bezels and a pair of bonnet vents as apposed to the quartet that is featured on the V12 model. The vents are painted in either black or titanium-finish mesh – unique to the V8 variant.
As for the interior, there are no distinctions between the two variants as both get the same stuff, which, depending on what’s chosen, include the Options Pack, Designer Specification packages and a suite of Q by Astion Martin.
These Mercedes-AMG powered DB11 cars should go on sale towards the fourth quarter of this year but, one of them will make an appearance at next month’s Goodwood Festival of Speed.
