For decades, Malaysians have known only petroleum brands such as Shell, Esso, Mobil, Caltex, Mobil and BP. In more recent times, BHPetrol came on the scene, acquiring the previous BP station network while Petron took over the network of Esso and Mobil stations.

The petroleum industry is closely regulated by the government, so the entry of new players is not a frequent thing although there is also a brand known as Buraqoil in Langkawi. Recently, a new fuel company player started operations with its first station opened in Kalumpang, Selangor.

The new brand is known as FIVE and is distributed by Five Petroleum Malaysia Sdn. Bhd. Which is described as a ‘unified energy company’. FIVE brand is introducing its own fuel called Ultimaxx which is supplied by Petronas.

According to Dato’ Haji Juhari Bin Abdul Ghani, Chairman of Five Petroleum Malaysia, the company aims to meet Malaysia’s growing demand for fuel in ways that are economically, environmentally, and socially responsible. “We also want to help Malaysia reach its next milestone in development,” he added.

FIVE received a licence for the business from the Domestic Trade and Consumer Affairs Ministry early this year and managing the retail side is the Seng Group, which began as a Mobil station operator in Mentakab, Pahang almost 50 years ago. The experienced company aims to create new enterprise opportunities for all Malaysians by lowering the entry requirements for would-be petrol station operators. This means stations can be opened in more remote areas, bringing much-needed fuel supply to more locations around the country.

FIVE fuel stations will incorporate next-generation technology and innovation that offers hassle-free transactions in a small scale (which also benefits those who wish to open and run their own petrol stations in the future). This includes cashless payment facilities, a consumer loyalty program, and a convenience store known as Woo! Mart.