Hyundai Vision T Concept Archives

Hyundai’s Head of Design talks about the Vision T Concept (w/VIDEO)

In the fourth quarter of year, Hyundai Motor displayed the Vision T concept, first revealed at the Los Angeles International Auto Show. The model gave a preview of some of the styling ideas that the Korean carmaker is exploring and recently, the Head of Hyundai Design, SangYup Lee, presented a deeper look at the concept.

In the video, he explains the key characteristics of the car’s design: dynamic architecture, sharp edges and straight lines, and geometric design features called ‘parametric dynamics’.

He first draws attention to Vision T’s sporty stance, which can be seen in its low bonnet, short front overhang and wide wheelbase. He then goes on to explain the parametric dynamics: a chiselled surface, a combination of soft surfaces and hard lines, and sharp, geometric edges. The car’s architecture is compared to a mineral or a crystal which has been struck by a hard object and then shattered.

Geometric patterns in the front grille, including hidden headlamps, give a jewel-like quality. When the car is in motion, the air intake flaps actually move, so the vehicle almost seems more like a living animal rather than a static machine.

The integrated architecture ensures a continuity throughout all elements of the vehicle, such as the hidden headlamp design which is repeated in the taillights.

“We really wanted to create Vision T as the most avant-garde, the sportiest, freshest CUV. The most dynamic CUV as a vision that we wanted to introduce,” he says.

Vision T represents one step in the evolution of Sensuous Sportiness, Hyundai’s signature design identity. Hyundai concept cars do not stand alone – they inform the design direction of future Hyundai models, which encompasses both concept and production cars.

Aspects of Vision T such as the sharp angles and straight lines can clearly be seen in 45, an earlier concept car. While the connection to Prophecy, the company’s most recent concept car, is less apparent, all three models are united under the Sensuous Sportiness design identity.

7th Generation Hyundai Elantra makes its global debut online from Hollywood

Vision T concept may be a preview of the next Hyundai Tucson

In recent times, Hyundai has been using an evolving design language that maintained an overall familiarity. It’s referred to as ‘Sensuous Sportiness’ and has been applied globally. The design language is still evolving and is shown in the seventh model in a series of Hyundai Design Centre concepts – the Vision T Plug-in Hybrid SUV Concept.

The SUV concept, likely to be a preview of the next generation of the Tucson (the ‘T’ may be the clue), has a matte-green exterior finish and is powered by a plug-in hybrid powertrain indicating its eco-lifestyle focus and inherent balance with the environment in which it is driven.

2019 Hyundai Tucson 3rd generation — *Current Tucson which is in the third generation.*

Two derivative sub-themes
Two derivative sub-themes of the dynamism fundamental design concept are ‘Parametric Fantasy’ and ‘Transcendent Connectivity’. In these sub-themes, all parametric surfaces are connected from the body to either light or trim features. It features seamless connectivity free from distinct design boundaries.

Ambient light reflects off these concave and convex lines creating an extreme sense of tension. Charisma is added with the evolution of a Hidden Signature Lamp derived from the Le Fil Rouge and Grandeur Face Lift.

Parametric Air Shutter Grille Design
At higher speeds, the Parametric Air Shutter is an original developmental feature that actively adjusts both aerodynamics and design appearance. When stationary, the grille is closed and static. Once in motion, each individual cell of the grille design continues to move in a prescribed sequence, creating a truly dynamic forward stance. This dynamic character includes the functional effect of controlling airflow to the powertrain, optimizing aerodynamics and fuel efficiency.

The 4.6-metre long Vision T’s side profile conveys a continual sense of speed and forward motion. The long bonnet and level roofline coupled with a long wheelbase and short overhangs reflect a ready-for-anything dynamic character. In contrast to prevailing compact SUV designs, the Vision T uses crisp geometric angles and edges to create a striking contrast between a sleek silhouette and masculine wedge lines.

The side window design is ultra-clean and seamless, with a futuristic frameless daylight opening and a satin chrome garnish. The oversize satin chrome alloy wheels feature ample voided area with dark orange brake calipers visible within the split-5-spoke wheel design. The beveled sides of the wheel spokes feature a matte-gray finish descending into the voided areas, highlighting the brilliance of the satin chrome spoke faces.

From above, a special glass pattern is embossed within the roof glass structure. These dynamic effects carry into the Hyundai logo design. The H design is dark chrome; when illuminated it is enhanced with a bright green and deep red hue for sharper dimensionality.

Integrated Hidden Signature Headlamp
When the powertrain is started, the dark-chrome matte hue of the integrated hidden signature headlamp system features a half-mirror system that has a chromium appearance which transforms into functional lighting on demand. The designers have elevated the appeal of luminous parametric design through hidden DRLs, while the hidden signature lamp represents the next generation of this Hyundai design innovation.

The sequenced lighting theme carries through to the rear of the vehicle, demonstrated when the powertrain is shut down and the rear tail lamps and Hyundai logo follow a prescribed light extinguishing sequence, with the Hyundai logo as the last of the rear lighting signature to cease illumination.

The charging port for the battery pack is located on the passenger side rear quarter panel and features a sliding cover. When charging, ‘Blue Drive’ is illuminated, indicating the system is actively charging. The battery state of charge is also visually indicated externally in a metered, circular light cluster, creating a complete circle appearance when fully charged.

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