Jeep Avenger Archives

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Jeep Avenger

Jeep Takes European Car Of The Year Title For The First Time With Avenger EV

Since the European Car of the Year (COTY) awards began in 1964, the winners have come from European brands with the first one from Japan in 1993. That of course discounts Ford as being as American brand as the Ford models that won were essentially European models. So there has never been an American brand winning the European COTY – until 2023.

At the Brussels Motor Show today, the Jeep Avenger was announced as this year’s winner, probably a surprise to many as there were strong contenders among the other six finalists. It’s the first time that Jeep – a thoroughly American brand – has won the award though other brands in the Stellantis Group (which it is part of) have won awards over the years.

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2023 Jeep Avenger To Be Brand’s First Fully Electric Model

Like other long established carmakers, Jeep started its electrification journey with hybrid powertrains with the intention of offering battery electric vehicles (BEVs) during this decade. It’s now moving into that phase with the unveiling of the Avenger, the brand’s first-ever BEV, at the Paris Motorshow this week.

To be manufactured in Poland, the Avenger is ‘right-sized’ for markets outside North America with its compact dimensions and will spearhead Jeep’s coming BEV range in Europe, in particular. “It offers Jeep brand capability that is right-sized for the European market and at the Paris Motor Show, we are showcasing why it is a great all-electric Jeep brand alternative to current players in the B-SUV segment,” said Christian Meunier, Jeep brand CEO.

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