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Michelin Launches #SafewithMICHELIN Social Media Campaign [+Video]

MICHELIN is inviting Malaysians to participate in a social media campaign this Chinese New Year as part of the Company’s Safe with MICHELIN campaign that encourages motorists to maintain safety a top priority as they head back to their hometowns this festive season.

Simply post a photo of yourself, family or loved ones on Facebook or Instagram, and talk a bit about your favourite memories related to the picture. Entrants can also tag their family members and loved ones, and encourage them to travel home safe, accompanied by the hashtag #SafeWithMICHELIN.

Participants of the social media campaign stand a chance to win prizes up to RM7,000. The grand prize comprises an Air Asia e-voucher worth RM1,500. The first runner up will win an Air Asia e-voucher worth RM1,000 while the second runner up will bring home a RM500 Air Asia e-voucher.

Meanwhile, 100 consolation prizes on offer include 10 MICHELIN Bluetooth headsets worth RM70 each, 20 MICHELIN model cars (Ford T Camionnette M026) worth RM60 each, 35 MICHELIN ceramic mugs worth RM30 each, and 35 MICHELIN GPS holders worth RM20 each.

And speaking of tyres, here’s what yours go through every single day, so do take care of them properly…

“Every holiday season, our social media feeds are full of charming photos and holiday greetings to our loved ones. Our social media drive serves as a perfect platform for Malaysians to join in the conversation online and extend their well wishes to their family and friends who are travelling on the road this coming Year of the Dog,” said Michelin Malaysia Sdn Bhd Managing Director, Pascal Nouvellon.

“By participating in the social media campaign, Malaysians will not only get to wish holiday cheer to their loved ones but also to remind them to stay safe on the roads during the festive season. On top of that, they will get the opportunity to win exciting prizes to make the celebration extra merrier,” he added.

The Safe with Michelin campaign will further showcase a video entitled “CAR-ING KIDS” which will feature children talking about a memory of their most favourite road trip with their families, their views and understanding of road safety and the role of tyres, and their wishes for their parents to drive home safe this holiday season.

Michelin Festive Promo Offers Air Asia E-Vouchers

Motorists can look forward to great promotional deals offered by Michelin Malaysia before they hit the road for the journey back to their hometowns this Chinese New Year.

In conjunction with the ‘balik kampung’ rush this upcoming festivity, Michelin is going the distance to help families reach their destination safely with its Safe with Michelin campaign. The objective of the campaign is to get closer to the heart and lives of Malaysians with the key message that Michelin tyres are built with safety in mind, and there is nothing more important to Michelin than the safety of its customers.

As part of the campaign, Michelin is running The Travel Home with Michelin promotion from January 8 to March 2, 2018. Through the promotion, Michelin is offering an Air Asia e-voucher worth RM88 along with an exclusive Michelin luggage tag to customers who purchase four Michelin tyres at any of their dealer outlets.

Upon making a purchase of four Michelin tyres at the participating outlets, customers will receive the Michelin luggage tag and instructions on how to redeem their Air Asia e-voucher. They are then required to WhatsApp a snapshot of the receipt with following details to 017-2576849:

Name as per NRIC
NRIC number
Email address

Customers will then receive their Air Asia e-voucher via email within 14 working days. Meanwhile, customers who purchase two tyres will also be rewarded with a Michelin branded luggage tag.

“The Safe with Michelin campaign features treasured moments from the lives of people travelling with those they love in their cars on their journeys home; trusting Michelin tyres to get them there safely this festive season,” said Michelin Malaysia Sdn Bhd Managing Director, Pascal Nouvellon.

“As Malaysians take time off from their busy schedule to enjoy good times with their family and friends this Chinese New Year, we encourage them to take advantage of the promotion. We are thankful and appreciative of our customers’ support throughout the years and through the promotion, consumers can rest assured that they travel long distances safely as Michelin tyres are designed to deliver safety and long-lasting performance. They can also travel further with Air Asia e-vouchers and double up the happiness in this joyous festive season,” Nouvellon added.

So, what are you waiting for? Visit your nearest Michelin authorised dealers and you are one step closer to receiving your rewards this Chinese New Year!