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Perodua 2021 target

Although Perodua has a commitment from chip suppliers till the end of 2021 and has been fairly confident of meeting its planned output, it has still faced issues in the automotive ecosystem which have affected its production. As a result, the company could deliver only 20,299 vehicles in November, which was 27.1% lower than the 27,858 units it reported for the month before – which was also the highest ever sales volume in the company’s history.

This disruption of production obviously affects deliveries and waiting periods get longer. At the same time, orders for the new Myvi which was launched in mid-November have been strong. According to Perodua President & CEO, Dato’ Zainal Abidin Ahmad, some 14,600 orders had been received for the new and improved model up till December 2.

14,600 orders for the new Myvi were received within the first 2 weeks after launch.

“We wish to apologise for the delay in delivery and thank all our customers for their support and patience, especially in the most challenging year so far,” Dato’ Zainal said. “We are working with the automotive ecosystem to overcome these issues, such as rising COVID-19 cases as well as the semiconductor chip supply shortage. With these countermeasures in place, we see December 2021 as our best month yet,” Dato’ Zainal said.

14.2% lower cumulative volume than 2020
The continued popularity of the Myvi keeps it as the brand’s bestseller and from January and November this year, a total of 42,288 units were delivered nationwide. This represented a share of around 25% of Perodua’s total sales of 167,250 units for the first 11 months of 2021. As an indication of the impact of the long suspension of operations, the total volume was 14.2% lower compared to the 194,980 units registered in the same period last year.

While the company should finish this year at around 200,000+ units, Dato’ Zainal is now focussed on 2022 which he foresees as ‘a year of recovery’. The company is initially setting a target of 240,000 units which would be about 20% more than what is achieved in 2021. As always, Perodua constantly refines its project with new data and will offer a more accurate forecast would at the end of January 2022.

Some issues in the automotive ecosystem disrupted Perodua’s output of vehicles, reducing its output in November.

240,000 units in 2022
“We believe that the worst is behind us in terms of COVID-19 related lockdowns– Insya Allah – and while there are other risks in the market, we foresee the year 2022 as a year of recovery. Based on current information and forecasts, we foresee that we can at least reach the 240,000 registration target next year as the market stabilises and our waiting period will be reduced significantly,” Dato’ Zainal said.

“The 240,000 registration number is important as we want to grow the Malaysian automotive ecosystem. With this growth, we expect to see auto component purchase to be back to around RM6.5 billion for next year,” he explained.

He believes that the demand for vehicles would peak in the first 6 months of 2022 as people will want to benefit of the sales tax exemption incentive by the government (to expire on June 30, 2022) while the second half would see demand slowing.

New sales and production records set in October by Perodua

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Cautiously optimistic about the future, Perodua has set a target of delivering 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 which got it a 41.6% market share and continued market leadership The 2021 target is close to the volume achieved in 2019 which was 240,131 units.

For 2021, the Malaysian Automotive Association has forecast a Total Industry Volume of 570,000 units. This is 8% higher than the 529,434 units achieved in 2020.

The Malaysian carmaker continues to see strong demand for its existing models, with help from the sales tax exemption being extended until June 30 this year. “With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President & CEO, Dato’ Zainal Abidin Ahmad.

He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.

Transmissions for Perodua vehicles are produced locally at a factory in Negeri Sembilan.

Purchasing more from local suppliers
Dato’ Zainal said that with the estimated recovery of Perodua’s sales volume, the carmaker is expected to purchase a record RM6.5 billion worth of locally-sourced components in 2021. “In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal added.

Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.

Myvi was most popular again: Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis (30.1%), 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model.

Transforming for customers’ benefit
“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.

He explained that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities. “More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” he said.

Perodua is also expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers. With the huge volume of its vehicles on the road all around the country, the aftersales side of the business obviously generates a lot of income.

Perodua registers record number of vehicles in one day – over 5,000 units

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