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PRO-NET

The smart brand has always been about rethinking mobility. Back in the late 1990s, it started out with quirky two-seater city cars that were perfect for tight European streets. 

Born from a collaboration between Mercedes-Benz and Swatch, the company made its name with the smart fortwo – a tiny, efficient runabout that quickly became iconic in cities like Paris and Berlin.

Fast forward to today, smart has evolved into a pure electric brand under the joint venture between Mercedes-Benz and Geely. By 2025, the brand’s image is no longer tied to compact oddballs, but instead stylish, high-tech EVs designed for global appeal. 

In Malaysia, smart is represented by Pro-Net, and the line-up currently includes the smart #1, the larger smart #3 and the soon-to-be-launched smart #5.

The #3 is a coupe-styled SUV aimed at those who want something more dynamic and sporty, and the Brabus version takes it up another level. 

I recently had the chance to drive it, and here’s how it felt from behind the wheel.

Bold First Impressions

When I first saw the smart #3 Brabus in the metal, it was clear this car is designed to turn heads. Compared to the more upright smart #1, the #3 looks lower, sleeker, and sportier. 

Although others have told me that the car looks too “bubbly” or “round,” to me, the coupe-SUV silhouette works really well in person, especially in the bold Photon Orange paint. The sculpted lines, slim LED headlights, and muscular rear arches all carry hints of Mercedes-Benz design DNA, which makes it look like it is about to pounce.

The Brabus touches give it that extra dose of attitude. The larger 20-inch ‘Synchro’ wheels fill the arches nicely, red brake callipers peek through, and the slightly more aggressive bumpers add a sense of purpose.

Step inside, and the cabin feels properly special. Alcantara-style upholstery with red stitching, ambient lighting, illuminated Brabus logos, and even sport pedals. It’s premium, it’s sporty, and it feels like a step above the regular versions.

Behind the Wheel

But looks are only half the story – what’s the Brabus like to drive? In a word: quick. With dual motors sending power to all four wheels, the Brabus packs 428PS and 543Nm of torque. 

The numbers say 0-100km/h in 3.7 seconds, and it feels every bit as fast. The instant torque shoves you back into the seat, and “Rocket Launch Mode” makes those hard launches addictive.

Around town, the car is effortless. The throttle response is sharp, overtaking is instant, and it makes commuting feel fun instead of a chore. On the highway, it pulls strongly and stays composed at higher speeds. There’s a confidence in the way it puts power down that makes you want to push it.

That said, the performance focus does mean trade-offs. The suspension is on the firm side, and with the big 20-inch wheels, you definitely feel bumps and imperfections on Malaysian roads. 

It’s not uncomfortable, but it’s less forgiving than the Premium variant. On longer drives, the firmness can get tiring, especially if the road surface isn’t great.

Steering is accurate but not as communicative as I’d hoped for in a car carrying the Brabus badge. It’s easy to place the car where you want it, but it doesn’t quite deliver the sharp feedback that would complete the sporty experience.

Living with It

One thing that impressed me was how well the Brabus balances performance with range. Despite the power, it still manages a WLTP-rated 415km on a full charge, which is plenty for daily use. 

Of course, it doesn’t match the 455km range of the Premium variant, but for a performance SUV, it’s still a solid number.

But, with 428PS on tap, I could not keep from flooring it. Every open road meant putting its speed to the test. This will obviously drain the battery faster, so I found myself charging the car more than a normal person would.

The 66 kWh nickel cobalt manganese (NMC) battery supports 22 kW AC charging for home or office setups, and when you need a quick top-up, 150 kW DC fast charging takes it from 10–80% in under half an hour. That’s convenient enough for most scenarios.

Inside, the car feels properly high-tech. The big infotainment screen dominates the dashboard, and the Mercedes influence is obvious in the design language and materials. 

Adaptive cruise control, parking cameras, lane-keeping assist – all the safety and driver-assist tech you’d expect at this price point is included. Space is also surprisingly good. Even with the coupe roofline, the rear seats are usable for adults, and boot space is practical enough for daily life.

However, this is where some frustrations start to creep in. Almost every single control has been shifted to the screen. 

Adjusting the air-conditioning, tweaking the side-view mirrors – all of it requires navigating through menus. It looks futuristic, but in practice, it slows you down and makes simple tasks unnecessarily fiddly.

I really wish smart had left at least a few physical buttons for these everyday functions.

Another issue I noticed is the panoramic sunroof. While it’s impressive in size and really brightens up the cabin, there’s no proper shade to block out the sunlight. On hot Malaysian afternoons, the glare and heat pouring in can get overwhelming. 

Yes, the glass is tinted, but it’s not enough. For a car at this price point, I expected a retractable cover or an electrochromic dimming system. Instead, it feels like form was prioritised over comfort.

As much as I enjoyed driving the Brabus, there are some areas where it doesn’t quite hit the mark. The firm ride is the most obvious trade-off. It gives the car stability and keeps it planted through corners, but over uneven city streets, you do get bumped around more than I’d like in a daily driver.

Another minor issue is the tyre choice. Despite the Brabus badge, some versions come with tyres that feel more eco-focused than performance-oriented. It’s not a dealbreaker, but with this level of power, I found myself wishing for more grip when cornering hard.

Range is good, but if you’re chasing maximum distance, the Premium variant does better. And then there’s the price – at RM255,000, expectations are naturally very high. 

For that money, I expected everything to be flawless, from infotainment responsiveness to app connectivity. Most of it works very well, but a few small quirks and niggles stand out more because of the price tag.

Since it is an electric car, you will not be able to do any “pops and bangs” at car meets. So to compensate for that, the smart has a feature called “Light Show” where, well, the front lights, including the ones on the grille, put on a show with loud music. Not a necessity, but a fun and funky feature to turn heads.

Final Thoughts

Driving the smart #3 Brabus left me with mixed feelings – but mostly positive ones. On the one hand, it’s one of the most exciting EVs you can buy right now in Malaysia. 

It looks fantastic, the interior feels premium, and the performance is genuinely thrilling. It makes every drive feel a bit more special, and in the EV world, that’s not something you can say about every car.

On the other hand, the firm suspension, over-reliance on the touchscreen for basic controls, the lack of a sunroof shade, and the premium price tag mean it is not going to be perfect for everyone. 

If comfort and simplicity are your priorities, the Premium or even the Pro variant might make more sense.

But if you want your EV to stand out, go fast, and make a statement every time you hit the road, the smart #3 Brabus does exactly that. It’s not perfect, but it’s a car that puts a smile on your face, and for me, that’s what driving should always be about.

Specifications

Motor: Dual Electric Motors
Power: 428PS
Torque: 543Nm
Range: 415km
AC Charging: 22kW; 10-80% in 3 hours
DC Charging: 150kW; 10-80% in 30 mins

Price (as tested): RM255,000

We like: Performance and looks
We don’t like: Lack of physical buttons and sunroof shade

PRO-NET, anak syarikat milik Proton, menutup tirai Jelajah Electrify Your Life hujung minggu lalu di Central i-City, Shah Alam. Acara kemuncak ini sekaligus menandakan berakhirnya kempen tiga bulan yang membawa kereta elektrik nasional pertama, Proton e.MAS 7, lebih dekat dengan komuniti di seluruh negara.

Sejak pelancarannya pada bulan Mei yang lalu, kempen Electrify Your Life telah mendekati puluhan ribu rakyat Malaysia di Kuala Lumpur, Pulau Pinang, Melaka, Johor Bahru dan Shah Alam. Sepanjang jelajah ini, pengunjung berpeluang merasai pengalaman EV secara lebih dekat melalui zon gaya hidup, pandu uji interaktif serta sesi perkongsian ilmu bersama personaliti automotif. Antara tarikan utama kempen ini ialah Peraduan Electrify Your Life, yang mengajak rakyat Malaysia berkongsi slogan kreatif untuk berpeluang merebut hadiah-hadiah eksklusif.

Peraduan ini menerima lebih 31,000 penyertaan melalui platform dalam talian, siri jelajah seluruh negara dan juga dari rangkaian pengedar. Jumlah besar ini jelas membuktikan semangat tinggi serta kesediaan rakyat Malaysia untuk melangkah ke era mobiliti elektrik bersama barisan Proton e.MAS.

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PRO-NET, a wholly-owned subsidiary of Proton, has brought its Electrify Your Life Nationwide Roadshow to a successful close at Central i-City, Shah Alam, following a three-month tour across the country that introduced Malaysians to the brand’s first national electric vehicle, the Proton e.MAS 7.

Launched in May, the campaign has travelled through Kuala Lumpur, Penang, Melaka, Johor Bahru, and Shah Alam, engaging tens of thousands of visitors along the way. Attendees were able to immerse themselves in lifestyle zones, take part in interactive test drives, and gain insights into electric mobility through educational sessions hosted by motoring personalities.

One of the major attractions of the campaign was the Electrify Your Life Contest, which encouraged Malaysians to submit creative slogans. The contest received more than 31,000 entries from roadshow visitors, online participants, and dealership engagements, underlining the strong enthusiasm for Proton’s e.MAS line-up and the growing acceptance of EVs in Malaysia.

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Proton New Energy Technology Sdn Bhd (PRO-NET), anak syarikat Proton, hari ini secara rasmi melancarkan Jelajah MISI 5, pengembaraan ke seluruh negara untuk memperkenalkan model kedua Proton e.MAS. Model e.MAS 5, sebuah kenderaan EV mampu milik bakal menjelajah lima wilayah di seluruh negara dari Ogos hingga Oktober 2025.

Menerusi pratonton eksklusif di lokasi-lokasi tumpuan pelancongan serta di bilik pameran Proton e.MAS di 13 negeri, Jelajah MISI 5 bertujuan untuk membawa pengalaman EV kepada rakyat Malaysia. Orang ramai berpeluang melihat dan merasai sendiri kecanggihan e.MAS 5 lebih awal sebelum pelancarannya yang dijadualkan pada hujung tahun ini.

Dengan tumpuan di lokasi pelancongan dan hentian di bilik pameran Proton e.MAS, Jelajah MISI 5 membawakan pengalaman EV terus kepada rakyat Malaysia. Ia memberi peluang kepada orang ramai untuk melihat e.MAS 5 lebih awal sebelum pelancarannya.

Menjelajah ke Lembah Klang, Utara, Selatan, Pantai Timur serta Sabah dan Sarawak, orang ramai berpeluang mengenali e.MAS 5 dengan lebih dekat menerusi sesi penerangan, melihat sendiri kenderaan canggih ini, serta menyertai aktiviti interaktif yang menarik. Aktiviti ini diadakan untuk mempamerkan reka bentuk moden, ruang simpanan yang luas dan teknologi pintar e.MAS 5.

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Proton New Energy Technology Sdn Bhd (PRO-NET), anak syarikat Proton, hari ini secara rasmi melancarkan Jelajah MISI 5, pengembaraan ke seluruh negara untuk memperkenalkan model kedua Proton e.MAS. Model e.MAS 5, sebuah kenderaan EV mampu milik bakal menjelajah lima wilayah di seluruh negara dari Ogos hingga Oktober 2025.

Menerusi pratonton eksklusif di lokasi-lokasi tumpuan pelancongan serta di bilik pameran Proton e.MAS di 13 negeri, Jelajah MISI 5 bertujuan untuk membawa pengalaman EV kepada rakyat Malaysia. Orang ramai berpeluang melihat dan merasai sendiri kecanggihan e.MAS 5 lebih awal sebelum pelancarannya yang dijadualkan pada hujung tahun ini.

Jelajah Seluruh Negara Menyemarakkan Keterujaan Sebelum Pelancaran Rasmi

Dengan tumpuan di lokasi pelancongan dan hentian di bilik pameran Proton e.MAS, Jelajah MISI 5 membawakan pengalaman EV terus kepada rakyat Malaysia. Ia memberi peluang kepada orang ramai untuk melihat e.MAS 5 lebih awal sebelum pelancarannya.

Menjelajah ke Lembah Klang, Utara, Selatan, Pantai Timur serta Sabah dan Sarawak, orang ramai berpeluang mengenali e.MAS 5 dengan lebih dekat menerusi sesi penerangan, melihat sendiri kenderaan canggih ini, serta menyertai aktiviti interaktif yang menarik. Aktiviti ini diadakan untuk mempamerkan reka bentuk moden, ruang simpanan yang luas dan teknologi pintar e.MAS 5.

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Proton New Energy Technology Sdn Bhd (PRO-NET), the electric mobility arm of national carmaker Proton, has launched a nationwide roadshow to introduce the highly anticipated Proton e.MAS 5, the second model in the brand’s e.MAS electric vehicle (EV) series. The initiative, branded as the MISI 5 Tour, will run from August to October 2025, covering five key regions across Malaysia, including both Peninsular and East Malaysia.

The Proton e.MAS 5, aimed at urban first-time EV users, young professionals, and families, is expected to offer Malaysians an affordable entry point into sustainable mobility. Designed with real-world utility in mind, the e.MAS 5 promises practicality, efficiency, and advanced technology, characteristics PRO-NET intends to highlight through this public engagement campaign.

PRO-NET Chief Executive Officer Zhang Qiang noted that while the Proton e.MAS 7 has already become Malaysia’s top-selling EV, the best way to generate confidence and excitement around the upcoming e.MAS 5 is through direct public interaction. He explained that the roadshow will allow Malaysians to inspect the vehicle, interact with product specialists, and experience how the car fits into everyday life scenarios.

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Proton New Energy Technology Sdn Bhd (PRO-NET), anak syarikat Proton, mengumumkan bahawa Proton e.MAS 7 sekali lagi muncul sebagai kenderaan elektrik paling laris di Malaysia bagi bulan Jun 2025. Sejumlah 4,003 unit telah berjaya dihantar dari 1 Januari hingga 30 Jun, menunjukkan prestasi yang konsisten dan kehadirannya dalam pasaran tempatan sejak awal tahun. Dengan penguasaan pasaran sebanyak 23.4%, Proton e.MAS 7 terus mengekalkan kedudukannya sebagai model EV No. 1 negara untuk enam bulan berturut-turut.

Selain prestasinya yang kukuh, Proton e.MAS turut telah mengeksport sebanyak 250 unit e.MAS 7 ke beberapa pasaran antarabangsa, termasuk pengembangan terbaharu ke Trinidad dan Tobago. Perkembangan ini mengukuhkan lagi potensi model tersebut di peringkat global, melangkaui pasaran Malaysia.

Pencapaian pada bulan Jun menyerlahkan reputasi e.MAS 7 sebagai pilihan praktikal dan berbaloi untuk pemanduan harian. Dengan mengekalkan harga yang konsisten bagi kedua-dua varian e.MAS 7, Proton telah mengukuhkan nilai jangka panjang model ini serta meningkatkan keyakinan pelanggan.

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PRO-NET, anak syarikat milik penuh Proton dan peneraju jenama EV nasional Malaysia, terus mara dalam misinya untuk mendekatkan mobiliti elektrik kepada rakyat. Bulan Jun ini, PRO-NET mencatat satu lagi pencapaian penting menerusi pengembangan rangkaian pengedar di bawah jenama Proton e.MAS dan smart. Tiga lagi pusat pengedar baharu kini mula beroperasi di Kota Kinabalu, IOI Putrajaya dan Jalan Klang Lama Kuala Lumpur, sekaligus mengukuhkan lagi kehadiran PRO-NET di seluruh negara dan memudahkan pemilikan EV di Semenanjung dan Sabah.

Pengumuman ini menandakan satu lagi langkah yang signifikan dalam strategi pengedaran dan perkhidmatan selepas jualan PRO-NET, mengukuhkan komitmennya untuk menyediakan akses EV yang menyeluruh serta perkhidmatan pelanggan di seluruh negara.

Buat julung kalinya, Proton e.MAS menyambut ulang tahun pertamanya bulan ini dengan penuh semangat dan keyakinan pengguna yang terus berkembang. Sejak diperkenalkan, e.MAS 7 telah mencatat pencapaian membanggakan sebagai model EV paling pantas terjual di Malaysia, dengan lebih 3,000 unit berjaya diserahkan kepada pelanggan. Pencapaian ini mencerminkan kepercayaan rakyat Malaysia terhadap inovasi, kualiti, dan pengalaman pemilikan yang ditawarkan oleh Proton e.MAS.

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PRO-NET, a wholly-owned subsidiary of Proton, has further extended its electric vehicle (EV) footprint this June with the grand opening of three new dealerships under its Proton e.MAS and smart brands. These new outlets in Kota Kinabalu, IOI Putrajaya, and Old Klang Road, Kuala Lumpur, mark a significant stride in the company’s strategy to enhance EV accessibility across Malaysia.

With these additions, the Proton e.MAS network now comprises 35 fully operational dealerships out of a total of 47 appointed across both Peninsular and East Malaysia. The newly unveiled branches include Fook Loi Eurocar in Kota Kinabalu, Jewel Sonic at IOI City Mall, Putrajaya, and Peringgit Auto Max on Old Klang Road, Kuala Lumpur. These locations boast complete sales, service, and support facilities tailored to the e.MAS 7—the fastest-selling EV in Malaysia, which has surpassed 3,000 units sold in less than a year.

The network expansion is supported by a robust ecosystem, including 25 3S centres (sales, service, and spare parts), 31 DC fast charging stations, and 10 body and paint centres. PRO-NET’s efforts reflect the company’s dedication to delivering a seamless EV ownership experience for Malaysian consumers.

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Proton New Energy Technology Sdn Bhd (PRO-NET) dengan bangganya mengumumkan bahawa Ketua Pegawai Penjenamaan, Puan Salawati Mohd Yusoff, telah menerima pengiktirafan menerusi Anugerah CMO Malaysia 2024 yang dianjurkan oleh MARKETING Magazine Asia. Anugerah berprestij ini diberikan kepada pemimpin pemasaran yang bukan sahaja membina jenama, tetapi turut memainkan peranan penting dalam pertumbuhan, transformasi, dan hala tuju strategik jangka panjang sesebuah organisasi.

“Saya dengan rasa rendah hati menerima pengiktirafan ini,” kongsi Puan Salawati. “Penjenamaan bukan sekadar logo atau slogan. Ia tentang membina hubungan yang erat dan bermakna kepada orang ramai. Saya berterima kasih kerana diberi peluang dalam membentuk pengalaman rakyat Malaysia terhadap jenama kami, dan saya juga amat bertuah kerana dikelilingi oleh pasukan yang penuh semangat dan komited terhadap visi yang sama.”

Dari Visi ke Realiti: Menggerakkan Perjalanan Jenama PRO-NET 

Kejayaan PRO-NET datang daripada hala tuju yang jelas dengan cara berkomunikasi dengan rakyat Malaysia mengenai masa depan mobiliti. PRO-NET sentiasa konsisten dalam menyampaikan mesej, meletakkan pelanggan sebagai keutamaan dan membina kepercayaan melalui inovasi. Hasilnya, rakyat semakin mengenali dan merasai pengalaman bersama dua jenama utama kami iaitu smart Malaysia dan Proton e.MAS dengan lebih dekat dan meyakinkan.

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