Proton Archives

12 teams to compete in final round of Proton marketing competition

Proton has announced the list of 12 teams that will compete against each other in the final round of the ‘Intelligence that Inspires Challenge’, a marketing competition that takes a leaf out of the carmaker’s tagline for its executive SUV, the Proton X70.

The event, scheduled to take place at the Proton Centre of Excellence (COE) in Shah Alam, Selangor, on July 29 2019. At the event, the competing teams present their marketing case studies to a panel of judges consisting of Proton senior management, experts from the field of marketing and members of the media.

A showcase of fresh ideas
During the final round, all teams are required to do a presentation, replicating a marketing pitch the students are likely to face upon graduating and joining the working world. It will therefore be a true test of not just their marketing knowledge and presentation skills but also a test of their ability to perform under pressure.

*The team from Politeknik Port Dickson carrying out some activities with Fire & Rescue Personnel.*

The 12 teams, which come from all parts of Malaysia including East Malaysia, are:
Politeknik Port Dickson
Politeknik Kota Kinabalu
Universiti Teknologi Malaysia, Skudai
Universiti Teknologi MARA, Puncak Alam
Universiti Tunku Abdul Rahman, Kampar
Xiamen University Malaysia
Universiti Tunku Abdul Rahman, Sg Long
Tunku Abdul Rahman University College, Kuala Lumpur
Politeknik Sultan Azlan Shah, Behrang
Multimedia University, Melaka
Taylor’s University, Lakeside Campus
DRB-HICOM University of Automotive Malaysia, Pekan

*CSR activities by Sarawak’s Swinburne University team.*

Originality and viability of ideas presented
Prizes will be awarded to winning teams including the tutor, who guided the students to work as a team and to achieve their results. Aside from being judged on their creativity and presentation skills, judges will also be considering the originality of the ideas presented as well as how viable and realistic they are in a real-world setting. This adds an interesting element to the competition as teams will need to consider the practicality of their ideas as well as limitations such as budgets, man power and buyer behaviour.

“The company hopes all participants will walk away with a better appreciation of what it takes to excel in a real-world working environment.” – Proton CEO, Dr. Li Chunrong

“At Proton, we believe the identification of the next generation of business leaders is a priority as these are the individuals who will help lead Malaysia’s economic future. We also want to give graduates from Malaysian universities an opportunity to showcase their talents on a national level and demonstrate the skillsets taught in these institutions,” said Dr Li Chunrong, Proton’s CEO.

“Regardless of whether they win or lose, the company hopes all participants will walk away with a better appreciation of what it takes to excel in a real-world working environment and hopefully they will also become fans of the Proton brand,” he added.

Click here for other news about Proton.

Still haven’t tried Proton’s popular SUV? Click here to find a showroom where you can view and test one.

Proton sales continue to surge upwards, even in a month that saw the Total Industry Volume decline

It’s usually the case new vehicle sales in Malaysia that there is a big drop in numbers for the month following a festive period. June this year was no exception, coming after the Hari Raya Aidilfitri holidays. Additionally, looking back to June 2018, that was also the first month of the GST tax holiday period when sales began to rocket as purchase prices were reduced.

Highest market share since July 2015
However, for Proton, there was still an upward surge one month after setting a sales high in May. In fact, with 7,615 vehicles delivered nationwide, the brand recorded its highest market share since July 2015 (estimated by Proton pending data to be released by the Malaysian Automotive Association). The share of 18.1% of the market was achieved in a month when the Total Industry Volume (TIV) was estimated to have shrunk by 30.8% to 42,090 units.

And even when comparing to June last year, Proton’s sales volume grew by 23%, helping the Malaysian carmaker finish second overall on the sales chart for the third consecutive month. It also contributed to an overall sales growth of 61% for the first 6 months of 2019, putting the company on track to achieve its sales targets for the year.

X70 leads SUV segment
The X70 SUV continues to be one of the stars and for the first half of the year, 15,175 units were delivered. It has cemented its position as the cumulative sales leader in the overall SUV segment, impressive for a newcomer that has been in the market less than a year.

The other models also performed equally well. Sales of the Saga continued to grow with 2,541 units delivered in June, contributing to a volume growth of 27% over the first 6 months of 2018. The other models, now updated with intelligent features, also saw strong bookings.

“By achieving a market share of 18.1% in June, Proton continues to show positive sales growth this year despite the tough market conditions following the Hari Raya holidays. Our year-to-date market share currently stands at 14.7% and is a big improvement of our 2018 figure of 10.8%. For the second half of the year, we will concentrate on continuing to build our sales and exciting the market further by introducing new and updated models as was promised at the beginning of the year,” said Dr Li Chunrong, CEO of Proton.

More rewards & benefits with Proton Insurance Programme

There’s a whole panel of insurance companies that are waiting to offer Proton customers additional benefits when it comes to insuring their lovely cars. The Proton Insurance Programme (PIP) is now on offer for new cars and also current owners who want to renew their policies at all authorised Proton showrooms across the nation. (more…)

Proton organises marketing competition for university students

Most of us feel that some of the best times of our lives were spent during our years in universities, colleges, and other educational institutions around the world. With so many eager minds bursting with inspirations, Proton decided to tap into the pool of creativity by organising a marketing competition in the hopes to lead their marketing campaign for their Proton X70 SUV. (more…)

China’s IT Minister visits Proton Tanjung Malim Plant

The Honourable Mr Miao Wei, China’s Minister of Industry and Information Technology, visited Proton’s latest RM1.2 billion manufacturing plant in Tanjung Malim earlier today as part of the man’s work visit here in Malaysia. Mr Miao Wei was accompanied by YB Tuan Eddin Syazlee Shith, Malaysia’s Deputy Minister of Communications and Multimedia together with government officials from both countries. (more…)

Proton sold 10,611 cars in May 2019

Proton has achieved its highest sales figure in the past four years (46 months to be exact) last month where they sold a whopping 10,611 cars just for May alone. This is a giant leap of over 51% in sales numbers compared to April 2019.

This achievement meant that the first five months of 2019 saw an increase of sales by 70% compared to the same period in 2018. This is all thanks to their strong assault in promoting models with intelligent features that started off with the introduction of the Proton X70 where it trickled down to the rest of the model line-up such as the updated Iriz, Persona, and the Exora. (more…)

2019 Proton Exora – First ‘talking MPV’ in Malaysia

Those who are looking for one of Malaysia’s best value for money MPV can add the 2019 Proton Exora into their list. Updated for 2019, the Exora offers great space, improved overall comfort, great power delivery, and enhanced intelligence thrown into the mix. Looking for an MPV that can sit seven full-sized adults comfortably? The 2019 Exora should be one of your go-to choices. (more…)

New Proton 3S outlet now open in Seremban

Attention to all Seremban folks. There’s a new Proton 3S dealer outlet that has just been opened by Setia Auto Drive Sdn Bhd which features the new image of the company and it is banging. Located at Galla Industrial Park, the new showroom was officiated by Dr Li Chunrong, CEO of Proton and YB Dato’ Seri Aminuddin Harun, Menteri Besar of Negeri Sembilan. (more…)

Updated Proton Iriz and Persona set to take the fight to Perodua!

The Proton Iriz and the Persona have always only enjoyed some success in the Malaysian B-segment. Not a lot as the competition in that segment is intense and the Myvi really is king of the hill. But that much desired segment success that Proton has longed for could just be around the corner.

To achieve this, Proton has updated the Iriz and Persona for 2019, and both now offer first in-class technology features.

For starters, the cars now feature intelligent infotainment systems accessed via a 7-inch touchscreen function. What this means is that both the Iriz and Persona use an embedded eSim card that connects the car to the internet.

Through this system, the car offers applications for music streaming and online navigation. And through the eSim, the system will also receive Over The Air (OTA) updates with new apps added to the system when they become available.

It also has 16GB of internal memory and features a mirroring function for Android smart phones.

And for those who were impressed with the voice recognition which made its debut in the X70, the Iriz and the Persona too offer the same voice recognition app with the now famous catchphrase ‘Hi Proton’!

An updated car usually features aesthetic updates as well, and both the Iriz and the Persona too feature an extensive exterior redesign.

The Proton ‘Ethereal Bow’ grille design which debuted on the X70 now sets the new Iriz apart from the old. And this is completed by a new set of front and rear bumpers, a black rear garnish, new rims, as well as a shark fin antenna.

As for the Persona, Proton says it has been restyled more conservatively but also features the Ethereal Bow as well as the Infinite Weave pattern which is now a styling trademark for Proton.

The restyled Persona is topped off by a new boot spoiler, updated bumpers and new rims.

The prices of both cars have also been revised with prices for the Iriz starting from RM36,700 for the standard 1.3 up to RM50,700 for the top of the line 1.6 CVT.

The Persona on the other hand is priced at RM42,600 for the standard 1.6 manual, and up to RM54,600 for the 1.6 CVT. These prices are for Peninsular Malaysia, our readers from East Malaysia will have to pay RM2,000 more across the board and can refer to the price table below.

But it doesn’t just end there. Proton is spicing up the package even further and gives you an even better reason to buy these two cars.

Proton is offering:

1. Free two-year road tax for cars booked prior to the launch date
2. Free two-year road tax for the first 1,000 units registered
3. Free 5-year internet data with 12GB/year
4. Interest rates starting from just 2.93%
5. Free labour for 3 scheduled service appointments up until 20,000km
6. Insurance coverage package which the table below simplifies for you.