It has been just over 100 day since the exciting launch of the highly-regarded Proton X70 here in Malaysia and for the record, PROTON has successfully delivered 8,500 units of their first premium SUV!
The 8,500th unit of the Proton X70 was delivered to Malaysian law firm Lee Allen Hishammuddin & Gledhill (LHAG). (more…)
A project for the first ever CKD assembly plant for Proton vehicles in Pakistan officially began today when the Prime Minister of Malaysia, Yang Amat Berhormat Tun Dr Mahathir Mohamad and the Prime Minister of Pakistan, His Excellency Mr. Imran Khan, signed a ceremonial marble plaque at an event held in Islamabad, Pakistan.
The plant, to be built at a Greenfield site in Karachi, will be owned and operated by ALHAJ Automotive, the official distributor for Proton vehicles in Pakistan and is expected to commence operations before the end of 2020. (more…)
A group of Proton X70 owners here in Malaysia has decided to go on a trip of a lifetime to China which involves no other mode of transportation apart from their Malaysia’s first premium SUV. Dubbed the Malaysia-China Amazing Trip organised by the Borneo Leisure Touring Team, participants of the amazing trip will be going a 13,000km adventure for 33 days across 4 countries; Malaysia, Thailand, Laos, and finally, China.
The first leg of the journey which already took place earlier covered a distance of 540km where the Proton X70 owners drove from Malaysia to Hatyai, Thailand. The journey which took only 12 hours had a few stops in between including a visit to the PROTON Juru Auto-City and dinner with the folks from PROTON Motors Thailand.
Day 2 went on without a hitch as the convoy made their way through the longest legs of the trip from Hatyai all the way to Hua Hin. The journey which covered a massive distance of 720km was long and challenging but cruising in the new Proton X70 made the experience much more pleasant than initially anticipated during long-distance driving.
Upon reaching Hua Hin filled with amazing street life, awe-inspiring relics and magnificent beaches, all participants thoroughly enjoyed themselves even after half a day’s journey in the Proton X70. Cruising roughly between 90-120km/h in a comfortable cabin equipped with all the bells and whistles including an air ionizer that kept everyone nice and fresh.
Day 3 saw the Proton X70 owners travelling from Hua Hin all the way to the Tak Province which was about 619km away. It was clearly no issues for both owners and vehicles as they go through the entire powerband produced by its 1.8-liter TGDI engine through many small yet scenic towns of Thailand.
Day 4 and 5 were probably two of the biggest challenges of the currently ongoing trip so far as the “road less travelled” has presented to them. It was also filled with many wonderful experiences in between Tak to Chiang Khong and Mengla before crossing over into China. They even made it to the infamous Magic Hill on Highway 105 were by the power of physics and gravity-defying landscape, the Proton X70 set in neutral seemed to roll uphill for about 10 meters!
A week has gone by and were pretty sure that there will be more to come from the participants of the Malaysia-China Amazing Trip. Where is the next stop of the Proton X70 convoy? Stay tuned to find out more!
The 2019 Proton Persona was officially unveiled to the Malaysian media at PROTON’s Malaysia Design Centre in Shah Alam, COE, yesterday. The B-segment family sedan has been given an exterior redesign as well as an intelligent head unit identical to the one in the 2019 Iriz and based on the system used in the Proton X70. Both the Persona and Iriz are the first models in Proton’s current range to be updated following the collaboration with Geely and the official launch of both vehicles is currently planned to occur simultaneously by end-March 2019.
Flash booking promotion to start on 12 March…
PROTON will be holding a ‘flash promotion’ for the 2019 Persona. Interested buyers can place an online booking for only RM9.99, which begins on 11 March 2019 and ends at 11.59pm on 22 March 2019. “PROTON aims to make its cars accessible to as many potential buyers as possible. That is why the RM9.99 flash promotion is being offered for the 2019 Persona. The low commitment fee is just one part of the deal. The convenience of being able to place a booking online from virtually anywhere there is a data line is the second part of the equation, making the act of booking a car simple and fast,” said Dr Li Chunrong, Chief Executive Officer of PROTON (below, left).
Due to popular demand, the flash promotion offer for the Proton Iriz will also be extended to end on the same day as the promotion for the 2019 Persona. This means customers will be able to place a booking for either car online until 22 March. The first joint customer preview of the Persona and Iriz will take place this weekend 16 – 17 March at Proton Edar 3S centre in Plentong, Johor Bahru. Previously, customer events had been held at Proton Edar 3S centres at Chan Sow Lin and Damansara but they only featured the Iriz.
Restyled to feature family design elements…
Penned by a team led by the head of PROTON Design, Azlan Othman, the 2019 Persona benefits from expertise drawn from other design centres within the Geely group of companies. Working to a design brief with the model slogan Intelligence That Cares the Persona’s design embodies its three USPs of peerless connectivity, practical functionality and proven safety. It also uses styling elements to create a visual link with other Proton models.
The design updates are subtle but make the Persona stand out from its predecessor. At the front, it receives a new outer grille inspired by the “Ethereal Bow” that debuted on the Proton X70 and also features on the Iriz. The radiator incorporates the “Infinite Weave” pattern sculpted into its design and sits on top of a redesigned front bumper. Sleek new LED daytime running lamps (DRL) are housed over a honeycomb mesh backing while a new bumper lower garnish ties together the new design elements of the front bumper and frames the lower air intake more elegantly.
At the rear, the most noticeable changes are the PROTON name proudly spelled out on the trunk lid garnish and a new bumper lower garnish that enhances the rear visual identity. A slimmer spoiler adds a sporting touch while a new bolder flowing typeface for the Persona name badge matches the overall exterior styling theme. A new 15-inch aluminium wheel design and a shark fin antenna provide the final exterior styling touches.
The intelligent car for families…
Similar to its sister car the Iriz, the 2019 Proton Persona features an intelligent head unit that is equipped with an embedded eSIM card and offers apps for music streaming, weather updates, navigation and voice recognition. Access to the system is via a 7-inch full colour touchscreen with 16GB of internal memory. There is also Wi-Fi connectivity and full mirroring capabilities for Android smart phones via an app.
“The Proton X70 introduced the concept of intelligence to our range of cars and the 2019 Proton Persona and Iriz have now received similar features. Their intelligent head unit offers voice command, weather forecast, navigation and music streaming functions and they can all be accessed using the Hi Proton! catchphrase. These are first in class features for cars in the B-segment so we hope to build on the advantage we now have over our rivals,” added Dr Li Chunrong.
It’s here! From its beginnings in 2007, the effervescent Proton Persona has received a major facelift, but not only that, it’s also had a total of 303 improvements from the previous model. Most notably the “Infinite Weave” and “Ethereal Bow” design cues from the Proton X70 have now also been added to this Persona FL.
Available in 4 variants all utilising the same 1.6-litre engine, 3 of the 4 variants are mated to a CVT gearbox, however, one variant will be offered with a 5-speed manual transmission. Which of course begs the question, will this powertrain see its way into the Proton Iriz? Don’t forget during the media preview of the latter, it was noted that the “R” in Iriz was larger and painted red, clearly signifying for something a lot more sporty to come… You can read more about the FL Iriz in this link here.
As far as features are concerned, the 2019 Persona is loaded to the g(r)illes with kit, for example, in the top of the line model, GKUI or voice-command is now standard equipment, and across the range, both active and passive safety systems are very admirable, for example, all variants are equipped with ABS, Traction Control, Electronic Stability Control, and Brake Assist & EBD, not to mention Hill-Hold Assist and a Reverse Camera with all-round parking sensors. Passive safety wise, all variants get 6-Airbags. This has warranted the 2019 Persona to receive a full 5-Star Asean NCAP Safety Rating.
The Official 2019 Proton Persona Press Release will be in the next installment, so stay tuned!
PROTON telah memperkenalkan model terkini Proton Persona 2019 yang bakal mengambil alih pasaran kenderaan b-segmen di Malaysia. Seperti mana Proton Iriz 2019 telah dilancarkan pada minggu lepas, generasi ‘facelift’ terkini Proton Persona ini telah melalui 303 perubahan kritikal untuk menghasilkan sebuah pakej yang menarik dengan slogan “Intelligence That Cares”. (more…)
Proton Iriz 2019 baru sahaja dipratontonkan kepada pihak media Malaysia semalam di Proton Centre of Excellence (COE) semalam dah secara terus-terang, generasi terkini Proton Iriz memang nampak menarik. Model kali ini telah dikemaskini dan ditambahbaik dengan lebih 300 perubahan (367) yang akan menarik perhatian ramai rakyat Malaysia dengan reka bentuk dan kelengakapan baharu. (more…)
Yup, voice commands in an introductory model, your eyes didn’t deceive you in that title. The Iriz is also the very first existing Proton model to be upgraded under the new partnership with Geely, and the Persona will follow suit soon. Targeted for a March 2019 launch, here’s the official media unveiling of the Iriz FL…
Very prominent changes to the Iriz styling are the use of the “Ethereal Bow” and “Infinite Weave” in the front facade; these design elements made their maiden appearance in the X70 of course, but this design was integrated into the Iriz by Proton’s Head of Design, Azlan Othman (below).
During his presentation to the media, Azlan explained the Iriz was penned to portray intelligence with a sporty look, hence the model slogan of Intelligence That Excites. He also mentioned the use of styling elements to create a visual link with other Proton models. Starting from the front, there are new slim headlights integrated with a prominent grille garnish. The shape of the chrome bar is inspired by the “Ethereal Bow” design while the radiator grille features the “Infinite Weave” pattern, topped by a trademark Proton logo. There is also a bold new front bumper that features a new lower radiator grille as well as sleek LED daytime running lamps (DRL) that add a sophisticated touch to the overall design.
At the rear, the PROTON name is now spelled out on the tailgate garnish in place of the logo previously used. Visually, it now looks wider, an impression reinforced by the new rear bumper with vertical garnish inserts and a new bumper stripe. Finishing touches consist of an Iriz nameplate in a distinctive new typeface, a shark fin antenna and new rotor blade design alloy wheels.
The 2019 Iriz is the first B-segment hatchback in Malaysia to feature an intelligent head unit that uses an embedded eSIM card and offers apps for music streaming, navigation and voice recognition. Access to the apps and other functions is via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Similar to the system used on the Proton X70, the Iriz also has Wi-Fi connectivity so it can be used as a mobile hotspot or connect to Wi-Fi services that are within range. You can see more of this being demo’d in the video below…
Full mirroring capabilities with Android smart phones is also offered. “Following the introduction of the Proton X70, the 2019 Proton Iriz will be the second Proton model to receive an intelligent head unit offering functions such as voice command, navigation and music streaming. It will also use the same Hi Proton! catchphrase to access the system. You can therefore say that because of the Proton X70, the Proton Iriz was inspired to be intelligent,” said Dr Li Chunrong, Chief Executive Officer of PROTON.
Flash promotion to be held in run-up to official launch
PROTON will be holding a ‘flash promotion’ for the 2019 Iriz where interested buyers can make an online booking for only RM9.99. By doing so, PROTON will also reward them with free road tax for a period of two years as a sign of gratitude for booking the Iriz prior to its launch. The promotion starts at 10am on 1 March 2019 and ends at 11.59pm on 11 March 2019. Have a look at the Iriz on Proton’s test track below!
“By holding a flash promotion, we want to make the 2019 Iriz accessible to more potential buyers. Aside from the low commitment fee, we are also offering convenience as bookings can be placed online. This is however a limited time offer so we would encourage interested parties to book their units as soon as possible,” added Dr Li Chunrong.
The Company will also be holding customer previews at several of its Proton Edar outlets to give members of the public a chance to see the 2019 Iriz up close before its official launch. The first location will be at the Proton Edar 4S centre in Chan Sow Lin, where the preview will be held from 2 – 3 March.
Here are the variants to choose from:
Our final video showcases the Iriz’s handling capabilities, stay tuned to Piston.my for the official launch and price announcement coming soon!
The first official photos of the face lifted Proton Persona, PROTON’s B-segment family sedan, have been released. Set to be launched soon the Persona, together with its sister car the Proton Iriz, are the first models in the Company’s current range to be given an extensive exterior refresh since the commencement of the collaboration with Geely in 2017. The new exterior lines portray an image of intelligent connectivity coupled with elegant aesthetics with subtle updates that make the Persona stand out from its predecessor. It also carries PROTON’s new family design elements that will be present on all future models to visually link them together.
At the front, the Persona is the recipient of a new outer grille whose shape is inspired by the “Ethereal Bow” that debuted on the Proton X70. The radiator grille meanwhile incorporates the “Infinite Weave” pattern sculpted into its design and sits on top of a redesigned front bumper. Sleek new LED daytime running lamps (DRL) are housed over a honeycomb mesh backing while a new bumper lower garnish ties together the new design elements of the front bumper and frames the lower air intake more elegantly.
Move to the rear and the most noticeable change are the PROTON name proudly spelled out on the trunk lid garnish and the removal of the brand logo. A new bumper lower garnish enhances the rear visual identity while a slimmer spoiler adds an unexpected sporting touch. Finally, the Persona name badge receives a new bolder and more flowing typeface in keeping with the overall exterior styling theme. A new 15-inch aluminium wheel design and a shark fin antenna provide the final exterior styling touches.
PROTON has kicked-off 2019 on a high note as total registrations climbed to 7,007 units for January 2019. The 3 highs include:
– Sales growth rate highest among Top-3 automotive brands
– Proton X70 breaks single month registration record for C-segment SUVs
– 74 3S/4S outlets now open to support SSI and CSI targets
The estimated market share is 14.5%, though the final figure will only be confirmed following the publication of industry sales data by the Malaysian Automotive Association (MAA).
Following its launch on 12 December 2018, deliveries of the Proton X70 have gathered pace as more units of PROTON’s first SUV become available. Having set a Malaysia market record for most registrations by an SUV in its launch month, the trend continued in the new year with 2,777 units registered in January 2019. The amount means the Proton X70 has set a new record for the most C-segment SUV registrations in a single calendar month.
Here’s our video of the new Proton X70 during the official media drive:
The large number of SUVs registered were instrumental in PROTON posting impressive sales growth figures. Compared to the previous month sales increased by 33.6% while year-on-year, the figure represents a 46.5% growth over January 2018, easily making PROTON the market leader in growth rate for the Top-3 automotive brands.
Another area where the Company leads the industry is in the number of 3S/4S facilities in its network. There are currently 74 PROTON 3S/4S outlets and dealers in operation as at the end of the month with more set to open throughout the year. Together they will assist PROTON in achieving their Sales Service Index (SSI) and Customer Service Index (CSI) target scores.
“PROTON is thankful to be able to start 2019 on a positive note. We already knew we would end the month with the most 3S/4S outlets in the industry but the market leading sales growth rate figure and the record setting number of SUV registrations is due to the humbling support we have received from Malaysian car buyers. There is still a long way to go for the brand to fully recover but we will strive to continue to deliver a premium experience at our outlets while improving our model offerings,” said Dr Li Chunrong, Chief Executive Officer of PROTON (above).
For the month of February, PROTON is looking to maintain its sales momentum by running an Ang Pow promotion. Buyers of Proton vehicles are eligible for savings worth up to RM4,000 dependant on the model they choose.
“In conjunction with Chinese New Year, PROTON would like to continue to reward its customers with extra incentives for buying a brand new Proton car. The Company would also like to wish all Malaysians a Happy Chinese New Year and remind them to drive safely during the festive period,” added Dr Li.
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