As the country’s largest automotive showcase unfolds, PRO-NET is asserting its leadership in EV innovation alongside Proton, reflecting a national vision increasingly shaped by sustainability and future-forward design.
Among the headline attractions is a new EV model, freshly revealed under a camouflaged wrap that quickly became a focal point for visitors. This latest development marks a pivotal chapter in PRO-NET’s electrification roadmap.
During a dedicated media session, PRO-NET Chief Executive Officer Zhang Qiang officially introduced the company’s latest electric vehicle – the Proton e.MAS 5. Scheduled for market launch in the final quarter of 2025, the e.MAS 5 is designed to cater to young drivers and first-time EV buyers, offering a stylish, practical, and accessible entry point into electric mobility. The model is intended to support Malaysia’s National Energy Transition Roadmap (NETR), which targets 80 percent of new vehicle sales to be electrified by 2050.
The naming of the e.MAS 5 follows the convention established by its larger sibling, the e.MAS 7. While more compact in form, the e.MAS 5 maintains the same intelligent features and progressive aesthetics that define the e.MAS series. It has been developed with a focus on providing an exciting and dynamic driving experience for a younger, urban demographic.
Zhang stated that the Proton e.MAS 5 embodies PRO-NET’s vision for a new generation of smart and sustainable transport in Malaysia. Unlike the family-oriented e.MAS 7, the e.MAS 5 targets a more vibrant and youthful market, embracing a greener and more connected automotive future.