Proton Archives

Proton Concludes 2024 with Record Sales and Strong Market Presence

Proton has wrapped up 2024 on a high note, achieving total sales of 152,352 units (domestic and export) and securing its position as the second most popular automotive brand in Malaysia for the sixth consecutive year. The year ended with December’s sales reaching 14,601 units, marking a 19.7% month-on-month increase and delivering the second-highest monthly sales for the year. Exports also surged, with 1,131 units shipped to overseas markets, capping off a record-breaking year.

Including 622 units of the smart #1 and #3 sold by its subsidiary PRO-NET, Proton’s total sales for 2024 reached 152,974 units. This success was achieved in a highly competitive market and during a pivotal year when Proton launched its first electric vehicle, the Proton e.MAS 7.

Malaysia’s total industry volume (TIV) hit a new high of 813,521 units, with Proton capturing an 18.7% market share.

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Proton e.MAS 7 Menerima Lebih 2,500 Tempahan

PRO-NET, anak syarikat kepada pengeluar automotif nasional Proton, dengan bangganya mengumumkan bahawa Proton e.MAS 7, EV pertama syarikat, telah mencatat lebih 2,500 tempahan. Pencapaian gemilang ini mencerminkan semangat yang semakin meningkat dalam kalangan rakyat Malaysia terhadap mobiliti lestari dan menandakan permintaan tinggi terhadap Proton e.MAS 7.

Proton e.MAS 7, EV nasional pertama Malaysia, terus menarik perhatian kerana inovasi dan nilainya, dengan menawarkan dua varian iaitu Prime dan Premium yang dikuasakan oleh bateri berkapasiti 49.52 kWh dan 60.22 kWh. Dengan jarak WLTP sehingga 410 km, EV ini menyokong pengecasan AC 11kW dan pengecasan pantas DC sehingga 100kW. Harga Atas Jalan (tanpa insurans) untuk Proton e.MAS 7 ialah RM109,800 bagi varian Prime dan RM123,800 bagi varian Premium. Sebagai tawaran pelancaran istimewa untuk 3,000 pelanggan pertama, rebat RM4,000 diberikan, menjadikan harga varian Prime RM105,800 dan varian Premium RM119,800.

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Proton e.MAS 7 Receives Overwhelming Response with 2,500 Bookings

The Proton e.MAS 7, Malaysia’s first national electric vehicle (EV), has over 2,500 bookings, reflecting the nation’s growing enthusiasm for sustainable mobility. Announced by PRO-NET, a subsidiary of Proton, the achievement underscores the strong demand for innovative and eco-friendly transportation solutions in Malaysia. The e.MAS 7 marks Proton’s bold entry into the EV market, setting the stage for a transformative shift in the country’s automotive landscape.

Available in two variants—Prime and Premium—the Proton e.MAS 7 delivers impressive performance and range. Equipped with 49.52 kWh and 60.22 kWh battery packs, the EV offers a WLTP range of up to 410 km. It also supports advanced charging capabilities, including 11kW AC charging and DC fast charging of up to 100kW. Priced competitively, the e.MAS 7 starts at RM109,800 for the Prime variant and RM123,800 for the Premium variant. As part of an exclusive launch offer, the first 3,000 customers receive an RM4,000 rebate, reducing the prices to RM105,800 and RM119,800 for the respective variants.

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Proton e.MAS 7 Dilancarkan Secara Rasmi – 3,000 Pelanggan Pertama dapat rebat RM 4,000

Proton, pada hari ini melangkah ke era baharu dalam pasaran kenderaan elektrik (EV) apabila cabang kenderaan tenaga baharunya, PRO-NET, melancarkan Proton e.MAS 7 sebagai kenderaan elektrik pertama negara. Pelancaran bersejarah ini telah disempurnakan oleh YAB Dato’ Seri Anwar Ibrahim, Perdana Menteri Malaysia dan menandakan satu babak baharu dalam usaha Malaysia memperkukuhkan komitmen terhadap mobiliti lestari dengan mendorong penggunaan EV untuk pengurangan jejak karbon.

Memanfaatkan Kerjasama Teknikal dalam Memperkasakan Malaysia untuk Peralihan ke Mobiliti Lestari

Proton melihat pelancaran EV nasional pertama Malaysia sebagai langkah ke arah kelestarian dan inovasi dalam sektor pengangkutan negara. Usaha ini selaras dengan Plan Peralihan Tenaga Nasional (NETR) yang bertujuan menjadikan Malaysia sebuah negara dengan pelepasan karbon sifar menjelang 2050. Pelancaran jenama e.MAS serta Proton e.MAS 7 adalah antara langkah utama yang diambil untuk mencapai matlamat ini.

EV nasional pertama adalah hasil usaha gigih Proton dalam membangunkan kenderaan elektrik sulungnya. Proton e.MAS 7 menonjolkan komitmen syarikat terhadap inovasi dan menjadi bukti kerjasama erat dengan rakan kongsi, Geely. Proton dan GEELY telah meluangkan lebih 700,000 jam kerja untuk membangunkan model ini dan kemudian menjalankan ujian sejauh 100,000 km merentasi pelbagai jenis permukaan jalan di Malaysia serta dalam pelbagai keadaan cuaca yang mencabar.

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Proton e.MAS 7 Officially Launched – RM4,000 Rebate for the First 3,000 Customers

Proton made history today as it took its inaugural step into the electric vehicle (EV) market with the launch of the highly anticipated Proton e.MAS 7, Malaysia’s first national EV. The launch, officiated by Prime Minister YAB Dato’ Seri Anwar Ibrahim, marks a significant milestone in Malaysia’s journey towards sustainable mobility and a lower carbon footprint.

A Collaborative Effort for a Greener Malaysia

The Proton e.MAS 7 represents the culmination of over 700,000 man-hours of engineering and testing by Proton and its strategic partner, Geely. The electric SUV underwent rigorous trials, including 100,000km of testing across Malaysia’s diverse terrains and extreme weather conditions, solidifying its status as a groundbreaking vehicle.

The launch is aligned with the National Energy Transition Roadmap (NETR), which aims to transform Malaysia into a net-zero emissions nation by 2050. The e.MAS 7 underscores Proton’s commitment to contributing to this vision while also strengthening its position as a leader in the EV segment.

A Technological Marvel with Advanced Features

The Proton e.MAS 7 is offered in two variants—Prime and Premium—and is available in five distinctive colours: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White. The SUV is built on the Global Modular Architecture (GMA) platform and is powered by an innovative 12-in-1 intelligent electric propulsion system. It also incorporates Cell-to-Body (CTB) battery technology and features the cutting-edge Aegis Short-Blade Battery, a next-generation lithium iron phosphate (LFP) battery designed for exceptional safety, efficiency, and performance.

The e.MAS 7’s electric drive unit delivers 214hp of power and 320Nm of torque, enabling the SUV to accelerate from 0 to 100km/h in just 6.9 seconds. Its stopping power is equally impressive, with the vehicle able to brake from 100km/h to a complete stop within 35 meters. The Prime variant is equipped with a 49.52kWh battery offering a WLTP range of 345km, while the Premium variant boasts a 60.22kWh battery, extending the range to 410km. Both models support DC fast charging, allowing for a 30% to 80% charge in just 20 minutes.

Inside, the e.MAS 7 combines cutting-edge technology with comfort. Features include ventilated seats, a 15.4-inch 2.5K resolution touchscreen, 16-speaker Flyme Sound with WANOS System, and best-in-class 256-color ambient lighting. The SUV also offers practical storage solutions with 33 compartments and provides access to an integrated charging map, which covers over 1,700 charging points nationwide through partnerships with leading charge point operators.

Competitive Pricing and Special Launch Benefits

Proton has priced the e.MAS 7 competitively to ensure its accessibility. The Prime variant is priced at RM109,800, while the Premium variant is priced at RM123,800.

To celebrate the launch, Proton is offering special rebates of RM4,000 for the first 3,000 customers, bringing the prices down to RM105,800 (Prime) and RM119,800 (Premium). Additional benefits worth up to RM8,000 include a complimentary 7kW home charger, a V2L adapter, unlimited internet data for five years, and extended warranties for the vehicle and its high-voltage battery.

Future Plans and International Ambitions

Proton has ambitious plans to expand its footprint in the EV market, both locally and internationally. PRO-NET CEO Zhang Qiang shared that the company plans to export the e.MAS 7 to markets such as Singapore, Trinidad & Tobago, Mauritius, and Nepal starting next year. The company has also appointed 37 dealers nationwide, with 30 of them expected to be fully operational by the end of 2024.

With the launch of the Proton e.MAS 7, the company has set a new benchmark for innovation and sustainability in the Malaysian automotive industry, driving the nation closer to a greener, electrified future.

Proton Memperkenalkan Pelan Perkhidmatan Prabayar ProCare Smart

Proton telah melancarkan pakej perkhidmatan prabayar baru yang boleh dibeli oleh pelanggan bagi kereta Proton baru dan sedia ada mereka. Pelan ProCare Smart (PSP) telah dilancarkan untuk Proton Saga, Proton X90, dan Proton X70 2025, memberikan penjimatan sehingga RM670 (tertakluk pada model).

Pembeli kereta baru boleh memilih pakej tiga atau lima tahun untuk membantu mengehadkan kos penyelenggaraan pemilikan kenderaan. Mereka juga diberi jaminan tambahan bahawa kenderaan mereka akan diselenggara di rangkaian pengedar 3S/4S Proton yang terkemuka dalam industri oleh juruteknik terlatih menggunakan hanya alat ganti Proton yang tulen.

Sebagai manfaat tambahan, para pembeli boleh mengurangkan kos penyelenggaraan kerana mereka akan menikmati penjimatan sehingga 15% berbanding pakej perkhidmatan biasa. Sekiranya kenderaan dijual dengan baki PSP yang masih belum tamat, pemilik baru akan menikmati manfaat tersebut selagi ia masih dalam tempoh sah.

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Proton Introduces ProCare Smart Plan for Enhanced Cost Savings

Proton has unveiled the ProCare Smart Plan (PSP), a prepaid service package designed to offer significant savings and unparalleled convenience for both new and existing Proton car owners. Currently available for the Proton Saga, Proton X90, and the upcoming 2025 Proton X70, the PSP provides customers with savings of up to RM670, depending on the model, making vehicle maintenance more affordable and hassle-free.

The PSP is particularly advantageous for new car buyers, offering flexible three- or five-year service packages. This initiative ensures up to 15% savings on maintenance costs compared to conventional service plans. All services are performed at Proton’s authorized 3S/4S dealerships, guaranteeing the use of genuine Proton parts and expert care from skilled technicians. Additionally, the PSP benefits are transferable to new owners if the car is sold, provided the package remains valid. This feature not only helps manage ownership costs but also enhances the resale value of Proton vehicles, offering long-term financial benefits.

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Proton Memperkukuhkan Kedudukan Sementara TIV Dijangka Rekod Baru Pada 2024

Proton mencatatkan jualan sebanyak 12,194 unit (domestik dan eksport) pada bulan November, terdapat penurunan sebanyak 4.7% berbanding bulan Oktober selaras dengan pengurangan dalam jumlah keseluruhan industri (TIV) sebanyak 4.1% untuk jualan automotif Malaysia. Ini membawa jumlah jualan tahun sehingga kini (YTD) kepada 137,751 unit dengan Proton kekal di tempat kedudukan kedua paling popular dalam kedudukan jualan nasional. Bahagian pasaran untuk bulan ini adalah 18.2% yang membawa kepada angka YTD sebanyak 18.8% untuk keseluruhan tahun 2024.

Walaupun volum jualan sektor automotif Malaysia mengalami pengurangan pada November, TIV YTD masih hampir 10,000 unit lebih berbanding dengan masa yang sama pada 2023. Dengan anggaran 731,026 unit terjual setakat ini, pasaran dijangka mencatatkan tahap rekod baharu untuk tahun kedua berturut-turut apabila melangkaui paras 800,000 unit. Ini menjadikan Malaysia sebagai pasaran kenderaan penumpang dengan volum kedua tertinggi di ASEAN tahun ini.

Jualan model terbaru Proton, 2025 Proton X70, meningkat sebanyak 7.7% bulan ke bulan pada November kepada 1,065 unit, menjadikan jumlah jualan YTD sebanyak 7,536 unit. Oleh itu, model ini telah kembali meraih kedudukan teratas dalam jualan SUV segmen C yang berharga di bawah RM130,000. Dilancarkan pada 15 Ogos tahun ini, ia menampilkan gaya luaran yang dipertingkatkan, kelengkapan dalaman baharu, teknologi keselamatan ADAS tahap 2 yang dipertingkatkan. Yang paling penting sekali, model itu dijual pada harga yang sama seperti model sebelumnya.

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Proton Maintains Strong Performance Despite November Market Contraction

Proton recorded 12,194 units in total sales (domestic and export) for November 2024, marking a 4.7% decrease compared to October. This aligns with the 4.1% contraction in Malaysia’s total industry volume (TIV) for the month. However, Proton’s year-to-date (YTD) sales reached 137,751 units, securing its position as the second most popular automotive brand in the country with an estimated 18.2% market share for November and 18.8% YTD.

Despite the monthly dip, Malaysia’s automotive sector remains robust, with an estimated 731,026 units sold YTD, about 10,000 more than the same period in 2023. The market is on course to surpass 800,000 units, setting a new annual record and establishing Malaysia as the second-largest passenger vehicle market in ASEAN for 2024.

Proton X70: Back on Top in the C-Segment SUV Category

November Sales: 1,065 units (+7.7% MoM)
YTD Sales: 7,536 units
The 2025 Proton X70, launched in August, features updated styling, upgraded ADAS Level 2 safety, and competitive pricing. It reclaimed the top spot among C-segment SUVs priced below RM130,000.

Proton X50: Undisputed King of B-Segment SUVs

November Sales: 1,911 units
YTD Sales: 21,033 units
Malaysia’s fastest-selling SUV continues its dominance since its 2020 launch.

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Proton X50 Sport Edition: Gaya dan Dinamik Baharu di KLIMS 2024

Proton telah memperkenalkan X50 Sport Edition di Pameran Mobiliti Antarabangsa Kuala Lumpur (KLIMS) 2024, menambah variasi istimewa pada SUV kompak popularnya. Berdasarkan varian X50 Premium, model ini menggabungkan reka bentuk sporty dengan peningkatan eksklusif, menjadikannya pilihan ideal untuk pembeli yang mementingkan gaya dan prestasi.

X50 Sport Edition hadir dalam warna badan Quartz Black, dipadankan dengan aksen Merah pada skirting hadapan, belakang, sisi, gril bawah, dan bampar belakang. Pelekat merah melengkapkan estetika sporty ini, memberikan rupa yang lebih dinamik. Roda aloi hitam 18-inci menambah sentuhan agresif dan memastikan SUV ini tampil menonjol di jalan raya.

Bahagian dalaman X50 Sport Edition juga menerima peningkatan:

Pad pengecas tanpa wayar untuk kemudahan pemandu moden.
Permaidani edisi terhad, plat calar, dan dulang but untuk meningkatkan fungsi dan gaya.

Gabungan elemen-elemen ini memberikan kabin suasana premium yang meningkatkan pengalaman memandu.

X50 Sport Edition mengekalkan prestasi tinggi daripada varian asalnya:

Enjin 1.5L TGDi menghasilkan 177PS dan 255Nm tork, dipadankan dengan transmisi klac berkembar 7-kelajuan (DCT).

Sistem Bantuan Pemandu Lanjutan (ADAS) seperti Adaptive Cruise Control, Autonomous Emergency Braking (AEB), dan Lane Keep Assist memastikan keselamatan kelas pertama.

Walaupun harga rasmi belum diumumkan, X50 Premium kini dijual pada RM101,800, dan Sport Edition ini dijangka membawa premium sederhana kerana ciri reka bentuk dan penambahbaikan eksklusifnya.

Dengan gabungan estetika sporty, peningkatan dalaman premium, dan prestasi yang terbukti, Proton X50 Sport Edition berpotensi menarik perhatian pelanggan yang menginginkan SUV kompak bergaya yang tidak mengorbankan kemampuan dinamiknya. Model ini menggambarkan komitmen Proton untuk terus memberikan inovasi dan gaya kepada pengguna Malaysia.