The Hyundai Motor Group has announced a new global strategy which will ensure that its vehicles remain technically and functionally up to date throughout the vehicle’s entire life. This will see all vehicles (Hyundai, Kia and Genesis) transformed to Software Defined Vehicles (SDVs) by 2025.

The industry-leading initiative is expected to transform the customer experience via constantly evolving software technology. It will encompass all models and enable upgrading of all vehicle functions such as safety, convenience, connectivity, security, and driving performance.

The upgrades will be delivered ‘Over-The-Air’ and the vehicles will be equipped with the necessary hardware to receive the updates. This means that owners need not visit a service centre, saving time. The ability to upgrade software will also enhance resale value of the vehicle which will be kept up to date even after 10 years in use.