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Volkswagen pick’s up a slew of awards at Frankfurt

Volkswagen has been named ‘Most Innovative Brand 2017’ by a panel of judges for the Plus X Award at the Frankfurt International Motor Show (IAA). It is one of the leading innovation awards worldwide for technology, sport and lifestyle.

Klaus Bischoff, Head of Volkswagen Design, collected the top award on behalf of Volkswagen. Though not the only prize bagged by the brand, it is probably the most prominent of the lot.

The award is presented to brands in recognition of their products’
qualitative and innovative edge. Besides this, a number of VW models managed to win in their respective categories for the Plus X award. These vehicles include:

D.BUZZ as “Automotive Concept Vehicle of the Year 2017”
The Golf as “Compact Passenger Car of the Year 2017”
The Atlas as “SUV of the Year 2017”
The Arteon as “Saloon of the Year 2017”

In addition to picking up Saloon of the Year, the Arteon was also awarded the ‘Best of Best’ top ranking in the the categories “Exterior and Interior Volume Brand” in this year’s “Automotive Brand Contest”.

According to the jury that was responsible for handing VW the plethora of awards, “In the Arteon, the designers from Wolfsburg have embodied the shape of the future in a series production vehicle with exceptional aplomb.”

“They have combined the design elements of a traditional sports car with the elegance and space of a fastback while at the same time managing to incorporate many of the concept car’s innovative stylistic features and design details into the series production vehicle, ” they added.

Despite the dark clouds that have loomed overhead these past few years, Volkswagen seems to have pulled its act together and is on its way to better times. If the latest string of awards are any indication of the company’s future, it’s safe to say that VW is back on top.

VW to make booking a test drive hassle-free

Volkswagen USA has managed to revolutionize the way test drives are carried out. The German automaker has teamed up with Amazon to offer test drives of the all-new BMW Atlas SEL Premium through the latter’s Prime Now service.

Amazon Prime Now gives users the ability to schedule a 45 to 60 minute test drive at a date and time of their choosing. Once the meeting point has been confirmed, a VW Atlas driven by an ‘expert’ will show up at their doorstep.

This door-to-door service is only available in the ‘designated’ area codes and if you happen to be outside these places, then things get a bit more cumbersome. In such a case, one would have to visit vw.com and schedule a test drive at the dealership of their choosing.

Speaking of the new collaboration, Senior Director, Transformation, Strategy and Communications, Volkswagen of America, said, “We are very excited to work with Amazon to introduce more consumers to our newly-launched, seven-seater SUV through this unique test drive experience.”

He later added, “We know people have limited time and are always looking for convenient ways to test out a new product, and with the Amazon Prime Now service we are able to bring the all-new Atlas to customers’ doorstep.”

The 2018 Volkswagen Atlas is a full size SUV that seats seven occupants and has been tasked with taking on more established models from Ford, GM and Dodge on their home turf. The vehicle will be offered in a number of variants, which will be powered by either a four-cylinder turbocharged 2.0L TSI or more powerful 3.6L VR6.

Customers will have the option of ordering their Atlas with a front-wheel-drive or the more sophisticated 4Motion® all-wheel-drive system. Apart from this the vehicle also gets 20-inch aluminum-alloy wheels, power-folding door mirrors and door mirrors with puddle lights.

Then there’s also leather seating, ventilated front seats, heated rear seats, heated steering wheel, automatic High Beam Control (Light Assist) and ambient lighting. The top of the line variant, the Atlas SEL Premium is equipped with Parking Steering Assistant (Park Assist), Area View camera and the Fender® Premium Audio System.

Expect more from VW as they begin to penetrate the US full-size SUV market with one of the largest SUVs they have ever made to date.

Volkswagen release Luv Bug video

VW is trying to rekindle the love many had with the original Beetle for the soon to be launched Volkswagen Atlas with the release of a short video dubbed “Luv Bug”. The story is about a young couple just starting out life together. When they start having a family, and as it grows with every addition, the couple are forced to trade in their older and smaller VWs for newer and bigger ones to accommodate the whole family.

https://youtu.be/DZ3cDd-L1Qg

Speaking of the video, Vinay Shahani, Senior Vice President of Marketing, Volkswagen America, said, “Luv Bug shows the evolution of the Volkswagen brand through the eyes of a growing American family, as they graduate from the iconic Beetle to the compact Jetta sedan then to the versatile Tiguan and eventually to our all-new 2018 Atlas. We are excited to debut the Atlas with an ad campaign that celebrates our heritage and journey, alongside that of our American consumers.”

The song featured in this short video is Dean Martin’s “The Birds and the Bees” which is rather fitting considering how PG13 the video actually is. VW’s clever objective in this video is to portray the large size and spaciousness of the Atlas to viewers by introducing the tagline “Life’s as big as you make it”.

VW’s Atlas is the company’s biggest offering yet and will be built at the company’s manufacturing facility in Chattanooga, Tennessee. It is said to be specifically tailored to meet the needs of the American consumers. Volkswagen says that the SUV offers class-competitive levels of technology and speciousness while maintaining the driving dynamics expected from vehicles that bear the its badge.

Measuring 5037 mm long, 1979 mm wide and 1768 mm high, the Atlas is the biggest VW yet to roll off the production line to date. There are two engine option to choose from, which are the 2.0-litre TSI four-pot that produces 238bhp and a 3.6-litre VR6 one that produces 280bhp. Both engines will be mated to an 8-speed transmission but buyers can opt to have either a front-wheel-drive or 4Motion all-wheel-drive configuration. VW’s Atlas is slated for launch towards the middle of 2017 in the US and with it, VW hope to take the fight to the American Juggernauts known as Ford, Chevrolet and Jeep.