The highly anticipated new Cullinan from Rolls-Royce Motor Cars made its South East Asian regional debut today in Singapore, at a glittering reception held atop the covered swimming pool of the Ritz Carlton Millenia.
Speaking at the event, Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said, “Today we present all-new Cullinan – the Rolls-Royce of SUVs. This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury.”
Adding on to Mr. Harris’ positive remarks at the reception, Renee Chua, Managing Director, Rolls-Royce Motor Cars Singapore said, “Cullinan is highly-anticipated in Singapore, an all-new model that also completes a prolific range of offerings from the marque. Singapore’s importance as a luxury hub in South East Asia is once again confirmed with this premiere, and we are very happy to bring new customers to the brand with Cullinan’s broader appeal.”
Named after the largest diamond ever to be discovered, which now resides proudly atop the British Crown Jewels, Cullinan is Rolls-Royce’s first-ever SUV. The all-wheel drive high-bodied car is only the second Rolls-Royce to be underpinned by the marque’s proprietary Architecture of Luxury, and promises to redefine luxury travel as Effortless, Everywhere, without sacrificing the brand’s legendary “Magic Carpet Ride”.
Cullinan uses this new architecture in a wholly different manner to enable limitless adventure where the road ends and the trail begins, with uncompromised comfort, space, usability and cutting edge technology. Cullinan is the answer for super-luxury SUV patrons that accept no compromise; When Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it”, he could have had Cullinan in mind.
Further, Cullinan offers a suite of Bespoke features developed specifically for the increased variance of its intended patrons’ lifestyles, for example the Viewing Suite and the Recreation Module. The Rolls-Royce Bespoke Collective seeks challenges from Rolls-Royce patrons as they dream up new and creative uses for these spaces.
Designing Supreme Luxury
Strength and power underline Cullinan’s design for supreme luxury. Headlights and air intakes are deep set into the front face, with a prominent brow accentuated by daytime-running LEDs. A newly-designed chamfered Pantheon grille protrudes forward to denote strength, combining with defined vertical and horizontal lines create a powerful visage.
At the heart of Cullinan sits a 6.74-litre twin-turbocharged V12 engine, developed from the ground up to provide effortless torque at extremely low revs. Peak motivation at 850Nm is available from just 1,600rpm, coupled to an all-wheel drive system via an 8-speed transmission, enabling Cullinan to rise from the get-go with grace and pace.
Cullinan in Singapore
The Rolls-Royce Cullinan presented in Singapore is finished in Magma Red, with a Tan and Black interior. Prices for Cullinan in Singapore start at SGD 1,268,888. Further information can be accessed via the Rolls-Royce Motor Cars Singapore website.
For the full details on the RR Cullinan, download this release: ROLLS-ROYCE CULLINAN MAKES ITS DEBUT IN SINGAPORE