BMW Malaysia introduces BMW Elite M Card

BMW Brands Local News News

BMW M Performance vehicle owners here in Malaysia have another cool feature that they can boast about to their normal mortals around them with the BMW Elite M Card launched by BMW Malaysia. It’s a privilege programme that complements the current existing BMW Privileges Elite Card, but with more M-Power goodness. Those who opt for the newly introduced BMW Elite M Card will gain extra privileges on some very enticing M-specific benefits.

According to Harald Hoelzl, Managing Director of BMW Group Malaysia, “M is the most powerful letter in the world. Combining our passion for high performance and our priority to our customers, it is only apt to provide BMW M owners with M-specific ownership privileges as exceptional as their cars. By introducing the BMW Elite M Card, we look forward to further enhance the leading customer service experience BMW is known for through the years. With this new privilege programme, owners can now benefit from more rewards just by being part of the BMW M family.”

What are the privileges of owning the BMW Elite M Card? How about offer on local and regional M Track events? Additional discounts for BMW Driver Training? Maybe some savings on BMW Lifestyle merchandise? Worry not because you’ll get all three!

Other benefits include given priority service appointments and Reception at the Car (RATC) at all BMW M Service Outlets and BMW M Dealerships, loyalty discounts for repeat BMW M customers as well as a dedicated page within the BMW Group Loyalty+ Mobile App.

To know more, head over to


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