Mitsubishi Motors Malaysia donates Mitsubishi Triton to the Dignity Farm School in Bentong, Pahang

CSR / CRM Local News Mitsubishi News Pick-up Trucks

Although many companies have focussed their CSR (corporate social responsibility) efforts on providing help to those affected by the COVID-19 pandemic, there are still many sections of society which need help, especially the under-privileged urban poor.

Recently, Mitsubishi Motors Malaysia (MMM) offered such help in the form of a Mitsubishi Triton 4×4 truck to the Dignity Farm School in Bentong, Pahang which is a one-stop holistic and community learning centre.

It will be used for the farm’s daily operations, and to provide transport for the Orang Asli to schools where they are given transformative youth education programs grounded in community building, natural agriculture, and skills development.

Mitsubishi Motors Malaysia

Helping underprivileged and indigenous community
The Triton was handed over earlier this month by MMM’s Chief Executive Officer, Tomoyuki Shinnishi. Explaining the decision to help the Dignity Farm School, Mr. Shinnishi said: “In line with the Malaysian government’s efforts to reopen schools soon with tightened and updated standard operating procedures to adhere to, we at Mitsubishi Motors Malaysia feel it is a strategic time post-lockdown to relook into how we can do more for the underprivileged and indigenous community in terms of education and health.”

“We are happy to work with the Dignity Farm School a place where skills and knowledge are connected and taught from a wellspring of sources and experiences, combining practical skills and theory in a farm setting. This, in return, will also prepare the underprivileged children in the future to enter an agricultural and tourism workforce requiring both innovation and manpower,” he said.

“The school is located in a remote area of Bentong where a 4×4 like the Triton is required. It has passed many endurance tests and we hope that it will assist the Dignity Farm School well in many of their adventures to come, no matter what the terrain,” added Mr. Shinnishi.

Mitsubishi Motors Malaysia

Activities at the Dignity Farm School.

Mitsubishi Motors CSR vision
MMM’s initiative supports the Mitsubishi Motors CSR vision for 2021 which is ‘Inspiring Lives Today for a Greater Future’. Its mission is to implement CSR activities that provide aid to support underprivileged children, and to collaborate with NGOs in promoting a sustainable economy, society, and environment.

As part of the company’s various and ongoing COVID-19 aid efforts, MMM also donated a Box of Hope containing food necessities and a bag of rice to the B40 groups in Malaysia. This effort will benefit more than 150 families across the nation.

To know more about the Triton and other Mitsubishi models available in Malaysia, visit

Mitsubishi Motors Malaysia provides essential items needed by our hardworking frontliners

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