BMW Group Malaysia maintained leadership position in premium segment in 2021

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BMW Group Malaysia maintained leadership position in premium segment in 2021

Having delivered 8,439 BMW passenger vehicles and 978 MINI vehicles, BMW Group Malaysia captured the leading position in the segment last year. Of the number, 16% were electrified, bringing the total number of electrified BMW and MINI vehicles on Malaysian roads today to just over 21,600 units.

“2021 was the year of our electrification-offensive, for us as well as the BMW Group worldwide, and with the amazing response we have received in Malaysia for the all-new BMW i models, we are confident that the Electric Future we envision for Malaysia will soon become reality. We are ready for it and so is Malaysia as we now steer and drive into 2022 fully electrified,” said Hans de Visser, Managing Director of BMW Group Malaysia.

3-Series most popular
The 3-Series accounted for 28% of total BMW deliveries with over 2,400 units in 2021, the most popular model being the 320i Sport. The 2-Series overtook the long-favoured 5-Series for the very first time, with over 1,270 cars delivered to customers. For this model, the 218i Gran Coupe introduced in October 2020 was the bestseller. The 5-Series, which is the second oldest BMW model line assembled in Malaysia, followed closely behind with 1,150 units.

*Bestselling BMW model in Malaysia in 2021 was the 3-Series.*

Throughout 2021, the BMW X family of Sports Activity Vehicles (SAVs) remained popular, with over 3,200 vehicles delivered. The X1 continued to be the top-seller over 960 units, followed by the electrified X5 which had over 850 units delivered, a 22% increase from the previous year.

More electrified MINIs sold
The MINI brand saw a 5.6% growth in 2021, led again by the MINI Countryman. Over 68% of MINI sales were of this model, the largest in the range. Like the BMW brand, MINI too has seen increased sales in its electric models. In 2021, over 16% of all MINI vehicles delivered were electrified, compared to 2020 where the figure stood at just over 7%.

*There is increased interest in electric vehicles, as evident by growing sales of the MINI Electric.*

Over 50% of all BMW and MINI vehicle (and also BMW Motorrad motorcycles) delivered last year were financed by BMW Group Financial Services Malaysia. The digitalisation of the customer journey also continued with the expansion of the BMW Engage online financing application to include the BMW Premium Selection brand. Eight out of ten contracts last year were funded digitally, equating to over 4,400 contracts funded via BMW Engage.

Globally, the BMW Group reported 8.4% growth last year, with a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide. BMW vehicles accounted for 88% of the number and for fully electric models, there was a 133.2% increase (for all brands), which is an indication that electric mobility is catching on and growing each year.

100,000 vehicles assembled locally
BMW Group Malaysia will soon set a new milestone at its assembly plant in Kulim when the 100,000 vehicle assembled (from the time BMW itself was involved in local assembly) rolls out. This eventual milestone affirms the carmaker’s confidence in its continued investments towards building and sustaining Malaysia as a regional automotive hub. With growing interest for electrification in Malaysia, the BMW Group has also introduced more powertrain options for its line-up of locally-assembled models.

The 100,000th vehicle assembled in Malaysia since the BMW Group Malaysia was established will soon roll out from the facility in Kedah. (Below) BMW engines are also assembled in the same area at a separate facility.

With range anxiety and infrastructure being the most pressing issues for customers and automakers alike in advancing electromobility in the country, BMW Group Malaysia says it will continue to accelerate the roll-out of its public charging network nationwide. As of January 2022, there are 77 BMW i Charging facilities across the country, with 25 facilities powered by partnerships with local dealers and industry players. This network is complemented with 16 charging points with Shell Recharge & Park Easy as well as 319 charging facilities with GreenTech Malaysia and its ChargEV platform.

Going beyond selling motor vehicles
“We are going beyond delivering premium vehicles that are the Ultimate Driving Machines, but vehicles that are ultimately responsible for the planet and our future generations. We recognise that the time has come for a shared vision for electrified mobility with a shared responsibility by all stakeholders to act and transform our industries into a responsible ecosystem that is built for the future. For us at BMW Group Malaysia, this is an ecosystem where Future Mobility can truly thrive in. This is the future we envision and with the support of our customers, dealers, associates and the Malaysian government here – we are more than optimistic that this ‘Electric Future’ will be a successful one,” Mr. de Visser said.

*BMW Group Malaysia will continue to accelerate the roll-out of its public charging network nationwide.*

BMW Group Malaysia was established in the early 2000s to be directly involved in activities that cover the wholesale of BMW, MINI and BMW Motorrad vehicles, including overall planning of sales, marketing and after-sales. Since starting with just a National Sales Centre in Cyberjaya, the organisation has expanded to include assembly facilities in Kedah, the BMW Group Data Centre and BMW Group Regional Training Centre in Cyberjaya, and the BMW Group Parts Distribution Centre at the Free Industrial Zone of the Senai International Airport in Johor.