Just as the Japanese and then the Korean carmakers have swept across the world, displacing the older European and American brands, carmakers from China are now starting their offensive on international markets. They are targeting Europe in particular as this region is moving strongly ahead with electrification, with regulations that aim to minimise or even stop sales of vehicles with combustion engines.
Electrified vehicles are an area where Chinese manufacturers have built up a lot of experience and knowledge, thanks to their government’s introduction of the national New Energy Vehicle (NEV) policy in 2009. This had the goal of 500,000 electrified vehicles – battery (BEV), plug-in hybrid (PHEV), and hybrid electric vehicles (HEV) – by 2012, which would account for 5% of new passenger vehicle sales.
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