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Stellantis Menghadapi Krisis: Isu Tarif untuk Alfa Romeo dan Maserati

Syarikat automotif gergasi Stellantis kini berdepan dengan krisis berbilang dimensi selepas mencatatkan prestasi lemah sepanjang 2024, ditambah pula dengan peletakan jawatan mengejut Ketua Pegawai Eksekutif (CEO), Carlos Tavares. Tahun yang sepatutnya menjadi titik tolak untuk pemulihan kini berubah menjadi tempoh ketidaktentuan, terutamanya selepas pengenalan semula tarif import tinggi oleh Amerika Syarikat di bawah dasar bekas Presiden Donald Trump.

Tarif 25 peratus yang dikenakan ke atas semua kenderaan yang diimport ke pasaran A.S. telah memberi tamparan hebat kepada dua jenama premium Stellantis – Alfa Romeo dan Maserati – yang setakat ini masih belum memiliki sebarang fasiliti pengeluaran di Amerika Syarikat.

Penjualan Merosot, Tekanan Meningkat

Statistik semasa menunjukkan penurunan ketara dalam prestasi kedua-dua jenama tersebut. Alfa Romeo hanya berjaya menjual 8,865 unit di Amerika Syarikat pada tahun 2024, mencatatkan penurunan sebanyak 19 peratus berbanding tahun sebelumnya. Maserati pula menjual 11,300 unit secara global, dengan hanya 4,819 unit sampai ke tangan pelanggan di pasaran A.S.

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Stellantis Faces Crisis as Tariffs Hit Alfa Romeo and Maserati Hard

Stellantis is in troubled waters. After a year marked by declining sales and falling revenue, the company is now grappling with the abrupt resignation of CEO Carlos Tavares. 2024 was meant to be a rebuilding year, but with steep U.S. tariffs now firmly in place under former President Trump’s renewed policies, things could soon spiral further out of control.

Among the most vulnerable brands under Stellantis are Alfa Romeo and Maserati, both of which are struggling to survive in a hostile market. In response to the escalating crisis, Stellantis has reportedly brought in management consulting giant McKinsey & Company to assess the situation, with a specific focus on the impact of tariffs.

A Stellantis spokesperson told Automotive News Europe that McKinsey was “asked to provide its considerations” for the two marques, though no further details were provided. Still, the move suggests that drastic changes may be on the horizon.

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Alfa Romeo Menyemak Semula Strategi Elektrifikasi

Dalam menghadapi cabaran industri automotif yang semakin menekankan elektrifikasi, Alfa Romeo telah mengambil langkah pragmatik dengan menyemak semula rancangannya untuk peralihan ke barisan semua elektrik di Amerika Utara menjelang 2027. Kini, jenama Itali ini, yang merupakan sebahagian daripada kumpulan Stellantis, memilih pendekatan “Multi-Energy”, menggabungkan kenderaan petrol, hibrid, plug-in hibrid (PHEV), dan elektrik sepenuhnya (BEV).

Pendekatan Realistik untuk Peniaga

Ketua Alfa Romeo Amerika Utara, Chris Feuell, mengakui cabaran yang bakal dihadapi oleh rangkaian peniaga jika portfolio hanya terhad kepada BEV. “Kami mempunyai 110 peniaga di rangkaian AS kami, dan mewajibkan mereka menjual hanya BEV dalam masa beberapa tahun akan menjadi sangat mencabar,” kata Feuell.

Langkah ini mencerminkan usaha untuk melindungi kelangsungan operasi peniaga dan menyediakan pilihan yang lebih luas kepada pengguna. Keputusan ini juga datang di tengah-tengah jualan yang menurun, dengan hanya 8,865 unit terjual di AS pada 2024, penurunan sebanyak 19% berbanding tahun sebelumnya.

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Alfa Romeo Rethinks EV-Only Strategy, Adopts Multi-Energy Plan

The automotive industry has been grappling with ambitious EV goals, and Alfa Romeo is the latest brand to revise its plans. Originally set to transition to an all-electric lineup in North America by 2027, the Italian marque, part of the Stellantis group, has now opted for a “multi-energy” strategy, which includes petrol, electric, and plug-in hybrid vehicles.

A Pragmatic Shift for Dealers

According to reports, Chris Feuell, head of Alfa Romeo North America, acknowledged that requiring dealers to sell only battery electric vehicles (BEVs) within a few years would be overly restrictive. “We’ve got 110 dealers in our US network, and it would be very challenging for them to survive with a BEV-only portfolio,” Feuell explained.

The decision comes amidst challenging circumstances for the brand in the US, with sales declining 19% last year to just 8,865 units. This shift reflects a more flexible approach to ensure the sustainability of its dealer network and cater to a broader range of consumer preferences.

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Alfa Romeo Memperkenalkan Harga dan Spesifikasi untuk Model Elektrik Penuh Pertama: Junior

Alfa Romeo telah mengumumkan harga dan spesifikasi untuk kenderaan elektrik sepenuhnya yang pertama, Junior. Menggabungkan reka bentuk sporty, saiz kompak, dan bakat Itali, Junior akan bermula pada harga £33,895 (RM203,368) OTR untuk model asas, Junior Elettrica.

Powertrain dan Prestasi

Junior ialah penampilan sulung Alfa Romeo ke dalam pasaran elektrik sepenuhnya, menampilkan dua pilihan rangkaian kuasa. Model asas didatangkan dengan motor 156hp, menyediakan jarak perjalanan sehingga 402km (WLTP). Bagi mereka yang inginkan pengalaman yang lebih sporty, Junior Veloce menawarkan motor 240hp dengan jarak perjalanan sehingga 346km (WLTP). Kedua-dua versi dilengkapi dengan DNA sport tandatangan Alfa Romeo, memastikan prestasi dinamik dan pengendalian jalan yang sangat baik. Pengecasan adalah cekap, dengan pengecasan 10-80% boleh dicapai dalam masa kurang daripada 30 minit menggunakan pengecas pantas 100kW.

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Alfa Romeo Unveils Pricing and Specs for First Fully Electric Model, the Junior

Alfa Romeo has announced the pricing and specifications for its first fully electric vehicle, the Junior. Combining sporty design, compact size, and Italian flair, the Junior will start at £33,895 (RM203,368) OTR for the base model, the Junior Elettrica.

Powertrain and Performance

The Junior is Alfa Romeo’s debut into the fully electric market, featuring two powertrain options. The base model comes with a 156hp motor, providing a range of up to 402km (WLTP). For those seeking a sportier experience, the Junior Veloce offers a 240hp motor with a range of up to 346 (WLTP). Both versions are equipped with Alfa Romeo’s signature sporting DNA, ensuring dynamic performance and excellent road holding. Charging is efficient, with a 10-80% charge achievable in under 30 minutes using a 100kW rapid charger.

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Alfa Romeo Super Sport: Edisi Khas Giulia dan Stelvio Quadrifoglio

Alfa Romeo memperkenalkan edisi khas “Super Sport” untuk mengucapkan selamat tinggal kepada model Giulia dan Stelvio Quadrifoglio. Dalam hantaran istimewa ini, dalaman kedua-dua model ini menampilkan anyaman karbon merah yang unik. Diberi nama “Super Sport”, model-model prestasi tinggi ini menghormati kemenangan Alfa Romeo di Mille Miglia 1928 dengan 6C 1500 Super Sport. Edisi ini memberi anggukan tradisi dengan logo Quadrifoglio yang menampilkan segi tiga hitam, yang merupakan kali pertama dalam sejarah 101 tahun Alfa Romeo.

Kedua-dua kereta ini didatangkan dengan cat metalik Nero Vulcano, tetapi boleh didapati dalam pilihan Rosso Etna tiga lapisan. Edisi Super Sport juga menawarkan pilihan Bianco Alfa untuk varian sedan. Pembeli sedan sport boleh memilih bumbung gentian karbon, sementara Giulia Quadrifoglio dilengkapi dengan roda 19 inci dan Stelvio menunggang pada aloi 21 inci yang lebih besar. Kedua-dua model ini menonjol dengan kaliper brek hitam dan sistem ekzos Akrapovic yang dilengkapi dengan kemasan gentian karbon. Unsur gentian karbon juga meluas ke cermin sisi dan splitter hadapan Giulia.

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Alfa Romeo Super Sport: A Limited-Run Send Off to the Giulia and Stelvio Quadrifoglio

Alfa Romeo is bidding farewell to the Giulia and Stelvio Quadrifoglio models with a special edition send off featuring a unique red carbon weave interior. Named the “Super Sport” edition, these limited-run models pay homage to Alfa Romeo’s victory at the 1928 Mille Miglia with the 6C 1500 Super Sport. In a departure from tradition, the iconic Quadrifoglio logo features a black triangle instead of the usual white background for the first time in its 101-year history.

Both cars come adorned in an elegant Nero Vulcano metallic paint, although they are also available in a three-layer Rosso Etna finish. The Giulia and Stelvio Super Sport editions additionally offer the option of Bianco Alfa for the sedan variant. Opting for the sports sedan allows buyers to select a carbon fibre roof, while the Giulia Quadrifoglio is equipped with 19-inch wheels and the Stelvio rides on larger 21-inch alloys. Both models feature black brake calipers and an Akrapovic exhaust system with carbon fiber finishers. Carbon fibre elements extend to the mirrors and the Giulia’s front splitter.

However, the standout feature of these special editions lies within the cabin, where Alfa Romeo has introduced red carbon fibre accents on the dashboard, centre console, and door cards. This unique material creates a striking 3D effect that complements the red stitching on the seats. The headrests reveal the limited production numbers, with 275 examples of the Giulia and 175 units of the Stelvio slated for production globally.

In terms of pricing, the Giulia Super Sport starts at RM412,611 in the US, including destination charges, while the Stelvio Super Sport is priced at RM448,098.

Alfa Romeo Milano: SUV Elektrik Pengeluaran Siri Pertama Firma

Alfa Romeo telah memperkenalkan SUV terbaharunya, Milano, yang menandakan kereta elektrik pertamanya untuk pengeluaran biasa.

Dinamakan sempena tempat kelahiran jenama itu, Milano ialah crossover bandar yang bertujuan untuk menggabungkan semangat hatchback Giulietta dan Mito Alfa Romeo dengan daya tarikan premium dan dinamik pemanduan yang menarik untuk menarik peminat generasi baharu.

Bos Alfa Romeo, Jean-Philippe Imparato, berkata Milano berhasrat menjadikan jenama itu lebih mudah diakses oleh khalayak yang lebih luas sambil mengekalkan ciri eksklusifnya bersama model seperti 33 Stradale yang sangat eksklusif.

Milano mempunyai reka bentuk tersendiri dengan unsur-unsur yang memberi penghormatan kepada warisan Alfa, termasuk gerbang roda yang berani, bahagian belakang dengan bentuk yang tersendiri dan lampu depan bergaya yang diinspirasikan oleh model terdahulu. Ia lebih kecil sedikit daripada smart #1, berukuran 4170mm panjang, 1780mm lebar dan 1500mm tinggi.

Milano menawarkan dua pilihan rangkaian kuasa: versi petrol hibrid ringan dan versi elektrik sepenuhnya. Hibrid ini menggabungkan enjin petrol dengan motor elektrik kecil untuk gabungan output sebanyak 134bhp. Versi elektrik, dipanggil Milano Elettrica, mempunyai bateri 54kWh dan jarak 410km dengan motor 154bhp.

Alfa Romeo menjanjikan dinamik pemanduan yang sangat baik dengan pengedaran optimum dan pengendalian yang ditala oleh pasukan yang sama di belakang salun super Giulia GTA. Varian Veloce teratas menawarkan motor berkuasa 237bhp, pembezaan gelinciran terhad dan peningkatan untuk pengalaman pemanduan yang lebih sporty.

Di dalam, Milano menampilkan ketukangan Itali, bahan berkualiti tinggi dan kawalan tertumpu kepada pemandu. Terdapat skrin digital 10.25-inci untuk data kenderaan dan tetapan, bersama-sama dengan sistem skrin sentuh untuk interaksi mudah dengan pelbagai ciri.

Untuk menambah sentuhan keanggunan, Milano menawarkan tempat duduk sport Sabelt pilihan dan lubang penghawa dingin berbentuk seperti simbol ikonik quadrifoglio Alfa Romeo.

Milano kini boleh dipesan di Itali dan akan dilancarkan di 28 pasaran dalam tempoh enam bulan akan datang.

Alfa Romeo Milano: Firm’s First-Ever Series-Production Electric SUV

Alfa Romeo has unveiled the Milano as its latest addition to the SUV lineup and its first-ever series-production electric car.

Named after the brand’s hometown, the Milano is an urban-focused crossover that aims to capture the essence of the Giulietta and Mito hatchbacks while offering premium appeal and engaging driving dynamics to attract a new generation of Alfisti.

Jean-Philippe Imparato, Alfa Romeo boss, stated that the Milano is designed to transition the brand “from exclusive to inclusive,” emphasising its position alongside the ultra-exclusive 33 Stradale. He noted, “Alfa is the only brand that is able to sell a car at €2 million and €30,000.”

With dimensions of 4170mm length, 1780mm width, and 1500mm height, the Milano incorporates bold new design elements while paying homage to Alfa’s heritage with features like swollen wheel arches, a ‘coda tronca’ bluff rear end, and SZ-inspired headlights. Its distinctive front-end grille features stylised elements from the brand’s logo in electric versions. For reference, the smart #1 measures 4270mm in length, 1636mm in height, and 1822mm in width.

The Milano is available with either electric or mild-hybrid petrol power, sharing a platform with models like the Citroën C4, Fiat 600, Jeep Avenger, and Peugeot 2008. The Milano Ibrida combines a 1.2-litre three-cylinder petrol engine with a 48V starter-generator and a 28bhp electric motor for 134bhp and the option of short-distance EV driving. The Milano Elettrica features a 54kWh battery, offering a range of 410km and a front-mounted 154bhp motor for engaging performance.

Alfa emphasises the Milano’s driving dynamics, boasting optimal mass distribution and best-in-class handling tuned by the same team responsible for the Giulia GTA super-saloon. The top-tier Veloce variant offers the most driver-focused experience with a 237bhp motor, Torsen limited-slip differential, and agile chassis upgrades.

Technological features include LED matrix lights, a virtual assistant, and hands-free boot lid, while premium trims offer massaging seats and ambient lighting.

The same inspiration of pure sportiness can be found inside the car, where the standout features are the Italian attention to every detail, the use of the finest materials and the placement of all the controls within the driver’s reach. The instrument panel and its historical ‘Cannocchiale’ design creates that direct visual connection and persuades you to wrap your hands around the steering wheel, start the engine, and make the best of a unique driving experience.

In the middle of the cluster, the standout feature is a fully digital 10.25-inch TFT screen, to access the car’s data and the settings for the driving technologies. In the middle of the dashboard and oriented towards the driver, a 10.25-inch touchscreen system developed to work with widgets, graphic components designed for intuitive interaction with all the features, which can be customised via quick and easy drag and drop. Every user can create their own homepage, where each of the car’s features is an app in itself.

To further embellish the interior, the air conditioning vents in the shape of a quadrifoglio (four-leaf clover), the symbol par excellence of Alfa Romeo sportiness. To catch the eye and welcome the driver, optional Sabelt sports seats are available featuring an enveloping backrest that combines high mechanical resistance, perfect ergonomics and structural lightness.