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BMW Malaysia

Priced at RM320,800 (OTR without insurance) BMW Group Malaysia has just introduced the first-ever BMW X2, the newest member to the premium automaker’s portfolio of Sports Activity Coupes.

Created to transform the Compact Premium segment, the all new model from BMW features unmistakable sporty, dynamic and urban design cues which leaves a confident impression both in its class and within the BMW X model family. Here’s a closer 360-degree walk-around video of it:

https://www.youtube.com/watch?v=oi2KtXjg6io

Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia (below) said, “The BMW X models have long made its mark in Malaysia. Last year alone, we delivered over 4,200 BMW X Series vehicles, equating to 39.6% of BMW’s deliveries of 10,618 vehicles. Today, we’re proud to expand our BMW X portfolio here in Malaysia with the first-ever BMW X2.”

Hoelzl added that the new compact premium sports activity coupe promises unadulterated driving pleasure with the ideal balance between sporty driving dynamics and exceptional efficiency. It also offers the best-in-class cabin space.

BMW Malaysia is introducing the X2 in the BMW X2 sDrive20i M Sport variant. The bold, uncompromising nature of the first-ever BMW X2 is evident at first sight and stands out from the crowd in any setting.

The new compact premium sports activity coupe makes a wholly distinctive impression by virtue of the car’s exterior design, while essentially combining the fast-moving body language and low-slung proportions of a coupe with the robust construction of a BMW X model.

“On the road, it is evident that the BMW X2 has the poise of an athlete in peak condition”BMW.

Above all, it is the BMW X2’s proportions which create its expressive, dynamic demeanour. Featuring short overhangs, it also has a stretched, coupe-style roofline and slim window graphic. Many of the design details emphasise the BMW X2’s standalone nature while simultaneously and unequivocally signalling its membership of the BMW X family.

The time-honoured BMW kidney grille is just one example, turning the familiar trapezoidal shape on its head instead of widening from top to bottom. This is the first time this design detail has seen the light of day on a modern BMW.

The Sports Activity Coupe cuts a dashing figure on every journey, thanks to its peerless BMW TwinPower Turbo engine, a sophisticated powertrain.

Teaming up with the refined chassis to enable remarkable handling qualities, exceptional agility and feedback, all of which provides BMW X2’s unprecedented driving pleasure in this segment.

More on the new BMW X2: A distinctive character that departs from the BMW script…

For the full BMW X2 spec sheet, click this: BMW X2 Spec Sheet_Peninsular Malaysia

The kidney grille has always been an identifying feature of a BMW. On the BMW X2, its outline is wider at its base than at its top. The BMW X2 is the first modern BMW to feature this design cue, and it gives the first-ever BMW X2 a broader, even more distinct and sporty appearance.

Below the grille, the hexagonal surface treatment in the bumper further reinforces this impression. The kidney grille provides a visual expression of the BMW X2’s classy appeal. The front to the grille bars in High-Gloss Black contrast with the grille’s chrome surround.

The design of the BMW X2’s headlights reinforce its striking, sporty looks. With the inner headlights being slightly narrower than the outer ones, the BMW X2 assumes a tangible air of concentration and dynamism. Besides LED fog lights, the first-ever BMW X2 comes with LED headlights with extended contents which come with daytime driving lights in 3D icon design.

The BMW X2 wears the BMW Individual High-Gloss Shadow line, with the BMW emblem on the C-Pillars, paying homage to BMW’s tradition of creating premium sports coupes. The BMW M Aerodynamics package comes with this Sports Activity Coupe with wheel arch trim and claddings on doors in body colour. Besides the BMW M rear spoiler, the BMW X2 is designed with the BMW M Sport Suspension, lowering it by -10mm to ensure a comfortable drive.

One of the ways the BMW X2 expresses the inherent power of its BMW TwinPower Turbo engine is through the design of the tailpipes. At 90mm in diameter, the all-new BMW X2 comes with two-sided exhaust tailpipe in high-gloss chrome.

Moving to the top, the roofline of the BMW X2 has an almost coupe-like lightness, which gives the whole car the impression of surging forward like an athlete. Further accentuating the sporty look on the BMW X2 is the roof rails in Aluminium Satinated.

On the road, the BMW X2 has a poised stance thanks to the 19” M light alloy wheels, double-spoke style 715M with run-flat properties. The side skirts of the BMW X2 are among its signature features and contribute in no small part to its rugged and assured good looks.

The horizontal design lines of the BMW X2’s rear end tightens the visual distance between the car and the road, emphasising the car’s width and therefore its sporty character. These lines continue into the high-set rear lights.

Daring Interior Lighting Offering…

Inside, the new BMW X2 offers LED ambient lighting with bold choices of Orange, Lilac, Mint, Bronze, Blue and White colour settings to match the daring exterior expression of the vehicle as well as the mood of the driver.

Driving Dynamics…

The BMW X2 drivers think differently. They break with conventions and they lead the way. As such, the BMW X2 makes for their perfect car. This Sports Activity Coupe is powered by the multiple award winning 2-litre BMW TwinPower Turbo 4-cylinder petrol engine which combines twin-scroll turbocharger with Valvetronic, double VANOS and High Precision Injection, all of which generates a top speed of 227km/h.

With an overall system output of 192hp and 280Nm of torque, the first-ever BMW X2 sprints from 0-100km/h in just 7.7 seconds. This Sports Activity Coupe also comes with a 7-speed Steptronic Sport double-clutch transmission.

The car’s driving responses can be adapted with a simple push of the Driving Experience Control switch, which allows drivers to choose between COMFORT mode, efficiency-enhancing ECO PRO mode, and SPORT mode. It is also equipped with the Performance Control which allows engine control and brake intervention during cornering.

Contemporary Ambiance with Premium Flair…

The interior of the BMW X2 blends signature BMW elements, such as a pronounced driver focus and dynamic lines, with the understated ruggedness of a BMW X model. From multi-function buttons on the steering wheel to the exterior and interior mirrors with automatic anti-dazzle function, including fold-in function, the high quality of the BMW X2 and its impressive level of equipment are both instantly apparent.

The first-ever BMW X2 offers a generous helping of everyday practicality. On top of the Comfort Access System with contactless opening of the tailgate, the luggage compartment has a capacity of 470 litres, and up to 1,355 litres with the 40/20/40 split folding down rear seat backrests.

Passengers are also prioritised in the designing of the BMW X2 as the automatic air-conditioning comes in two-zone while passengers behind get to enjoy rear air-conditioning. Both front passenger and driver are treated to electric seat adjustment, with the addition of memory function for the driver.

As far as BMW is concerned, there is one thing that always comes first in a connected vehicle: the task of driving. For this reason, all the BMW Connected elements in the new BMW X2 have once again been designed to assist, inform and entertain the driver at the appropriate time using just the right services, including Intelligent Emergency Call, Teleservices, Concierge Services, BMW Online and BMW Remote Services.

Still the only premium automaker with such an offering in the industry, the integration of BMW Connected services and comfort-enhancing functions enable BMW X2 drivers to organise their daily routines as efficiently as possible.

The BMW Head-Up Display in full colour projects driver-relevant information to offer a first-class customer experience in this vehicle segment. Besides connecting via USB devices, the BMW X2 also comes with the Extended Smartphone Connectivity which enables owners to connect Bluetooth-compatible mobile phone to the BMW X2 and the hands-free kit. This Sports Activity Coupe offers Navigation Plus with 8.8” touch display which also enables split-view. The Radio Media comes with 4 speakers and 2 woofers base speakers.

The BMW X2 also offers drivers a wide selection of Driver Assistance systems. Besides cruise control with brake function, the Park Assistant helps parallel parking manoeuvres. The Park Distance Control and the rear-view camera also make precise and comfortable manoeuvring that much easier.

In terms of external colour offering, the first-ever BMW X2 offers new and bold colours of Galvanic Gold Metallic, Misano Blue Metallic and Sunset Orange Metallic with Black Interior Colour with contrasting Grey seams.

Specifically with the Black Sapphire metallic model offering, the new compact premium Sports Activity Coupe offers a new interior option of Magma Red interior with contrasting Grey seams. Here’s another walk-around video from the launch today thanks to EVO Aurizn…

The first-ever BMW X2 will be available at all authorised BMW dealerships nationwide from Wednesday, 21st March 2018.

BMW X2 Coupe Photo Gallery…

BMW Malaysia will introduce the much-anticipated BMW X2 in Malaysia this week. The first-ever Premium Compact Sports Activity Coupe from the premium automaker goes above and beyond any rival past and present in the segment, bringing new dynamism and sheer driving pleasure to set a new and bold definition of cool to the segment. On that note, BMW Malaysia is Looking for Rebels with the First-Ever BMW X2 – The Ones Who Dare to Be Bold, Loud, Strong and Different.

The First-Ever BMW X2 is slated to be introduced on 21st March 2018 but the Newest Premium Compact Sports Activity Coupe from the premium automaker can now already be pre-booked online with a chance to win one of a kind and exclusive experiences.

 

Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia (above) said, “We look forward to further boost the BMW X range here with the extroverted BMW X2. Our newest Premium Sports Activity Coupe will stand out from the crowd in any setting and will set a very distinct impression on the roads around the country. The First-Ever BMW X2 is for the Cool Rebels, the ones who will break boundaries and challenge the status quo further.” 

Have a look at just how much fun this new X2 Coupe from BMW is, thanks to this video from EVO Aurizn, who drove the car in Portugal recently… presenter Beng is a bit of a rebel herself actually, how apt!

The First-Ever BMW X2 can be pre-booked at app.bmw.com.my/x2 from 16th March to 20th March 2018 with a booking fee of RM3,000.00. Successful applicants will also be in the running to win One of a Kind and exclusive experiences from BMW Malaysia, such as an opportunity to travel to the BMW Alpine xDrive Driving Experience in New Zealand, a place at the BMW M Track Day at the Sepang International Circuit and a spot in the Advanced Module Course of the BMW Driving Experience at the Sepang International Circuit.

Grand Prize – BMW Alpine xDrive at the Southern Hemisphere Proving Grounds.

The Southern Hemisphere Proving Grounds is an award winning automotive proving ground located in the South Island of New Zealand. The facility is one of the key locations in the world for the winter testing of vehicles.

BMW Malaysia is offering successful customers who pre-booked their New BMW X2 online and financed their vehicles through BMW Group Financial Services Malaysia a chance to win a trip to the Southern Hemisphere Proving Grounds, New Zealand, from 26th June to 28th June 2018 for the BMW Alpine xDrive Experience. Check out the videos below:

The highlights of the programme include a helicopter ride from the Millbrook Resort in Arrowtown to the grounds, a full day BMW snow driving experience which includes drifting, slalom, technical hill descents, ice driving, drag racing, and hot laps with qualified BMW Driver trainers.

Additionally, should the winner finance their first ever BMW X2 with BMW Group Financial Services Malaysia, the premium automotive financing company will also provide the winner with its Assurance Shield Programme, a complete life insurance product for the vehicle owner with the addition of coverage for the financing of the vehicle.

Tobias Eismann, CEO of BMW Group Financial Services Malaysia in explaining the Assurance Shield Programme further said, “The insurance offering is attached to the vehicle owner in his or her registered name and offers not only complete life insurance protection but also protection for the payment of the vehicle for the security of the spouse and the family in the event of unfortunate circumstances.”

First Runner-Up – BMW M Track Day: Also up for grabs is the chance to drive a selection of BMW M vehicles on the Sepang International Circuit in conjunction with the upcoming BMW M Track Day programme later in the year. Check out the action thanks to AutoBuzz in the video above…

Second Runner-Up – BMW Driving Experience: An introduction to more skillful driving on the Sepang International Circuit. The Advanced Module of the BMW Driving Experience combines technology and driving skills to assess and overcome potential hazards in an exhilarating driving programme created to share safety and responsible driving techniques as part of BMW Malaysia’s Safety 3600 Programme. Have a look at what’s in store for you thanks to the video above by EVO Aurizn.

BMW Malaysia has presented the BMW Luxury Excellence Pavilion in Malaysia, happening from Thursday, 22nd February 2018 to Wednesday, 7th March 2018. Unveiling a new brand presence and fascination for its luxury segment vehicles for the very first time in the country, BMW M’sia also took the opportunity at this ‘experiential event’ to reveal the BMW Concept 8 Series for the very first time not only in Malaysia, but in South East Asia…

Quite a stunner isn’t it? “The BMW Concept 8 Series is BMW’s take on a full-blooded high-end driving machine, a slice of pure automotive fascination. While it is immediately recognised as a BMW, it also displays new design ideas and form-building techniques. The BMW Concept 8 Series showcases a new approach to the use of forms, reflected particularly prominently in the car’s surfacing. A handful of crisp lines mark out clear surfaces, and the car’s volumes are powerfully sculpted. Together, these elements equate to an outstanding model brimming with character” – BMW.

Han Sang Yun, Managing Director and CEO of BMW Group Malaysia (above, right) said, “It is an absolute pleasure for us to be able to share our new brand presence and expression for our luxury cars here at the BMW Luxury Excellence Pavilion. From Toronto, Canada to Malaysia, we hope to share our vision of the luxurious appeal of our brand through this one of a kind experiential programme, further demonstrating how we have redefined the idea of modern luxury in the auto industry.”

On the BMW Concept 8 Series, Han added that it serves as a taster of an upcoming BMW model – the new BMW 8 Series Coupé, which is slated for launch this year as part of the biggest model offensive in the premium automaker’s history.

“The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW and this exclusive concept sports car exudes Passion, Power and Performance. The upcoming BMW 8 Series Coupé is certainly one to look out for, but for now, the BMW Concept 8 Series will express our take on a full-blooded high-end driving machine created in the tradition of large sporty coupes.” Chairman of the Board of Management of BMW Group AG, Harald Krüger said.

BMW’s new expression and brand presence can be experienced exclusively at the BMW Luxury Excellence Pavilion from Thursday, 22nd February 2018 to Wednesday, 7th March 2018.

The BMW Luxury Excellence Pavilion is also presented by partners Dior, Hugo Boss, Moet Hennessy Diageo, Jaeger-Le Coultre, Wei-Ling Gallery, Leica, illy Coffee and SPACE.

BMW Luxury Excellence Pavilion Photo Gallery…

For more on the 8-Series Concept, click this: Press Release – BMW Malaysia sets a New Benchmark in Luxury Driving Pleasure with the exclusive BMW Luxury Excellence Pavilion

 

 

 

 

 

The BMW Oil Inclusive Programme, another industry-first offering from BMW Group Malaysia, is now available for all BMW vehicles with Maybank Instalment plan. Maybank cardholders can now enjoy a 6 to 12 months repayment period, through the Ezypay method, with a minimum spend of RM 500. The instalment plan is available for all aftersales transactions including Vehicle Service, Extension of Warranty and Service Packages, Repair, Body and Paint, Parts and Accessory, and Lifestyle items.

Commenting on the value-added service, Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “We at BMW Group Malaysia are always in an ongoing pursuit of ways to enhance the sheer pleasure of a BMW ownership experience by providing quality initiatives. With this new offer, our goal is to affirm our initial sentiments for owners to enjoy their cars and peace of mind ownership experience even after the original service period.”

Stefan Sloboda, Head of Aftersales, BMW Malaysia expressed that “The plan with Maybank will allow more BMW customers to enjoy the freedom of further enjoying their premium ownership experience with their BMW vehicles.”

The BMW Oil Inclusive Programme allows BMW owners to extend the service for their vehicles within a set number of years or mileage period at a competitive price, with a choice of 5 Years / 60,000km or 5 Years / 100,000km.

Take for example a BMW 1 Series registered in 2013 would now be out of its service and warranty programme with its current mileage of (approx.) 70,000km. Acquiring the 5 Years / 100,000km Oil Inclusive Programme this year (2018) will allow the owner to continue the Free Scheduled Service programme for his BMW 1 Series until year 2023 or 170,000km, whichever comes first.

Below shows the approximate cost per service according to the vehicle models respectively*, calculated based on average vehicle service interval of 10,000km, which could differ by vehicle manufacturing date and user’s driving behaviour.

Time / Mileage (years – km) 5 years / 60,000 km 5 years / 100,000 km
BMW 1 & BMW 2 Series RM 494 RM 342
BMW M2 RM 812 RM 548
BMW 3 & BMW 4 Series RM 519 RM 362
BMW M3 & BMW M4 RM 812 RM 548
BMW 5 Series RM 544 RM 377
BMW M5 RM 1097 RM 744
BMW 6 & BMW 7 Series RM 645 RM 447
BMW M6 RM 1097 RM 744
BMW X1 RM 503 RM 347
BMW X3 & BMW X4 RM 519 RM 362
BMW X5 & BMW X6 RM 595 RM 412
BMW X5M & BMW X6M RM 1080 RM 734
BMW Z4 RM 511 RM 352
BMW I8 RM 503 RM 347

With the BMW Oil Inclusive Programme, owners can enjoy a fixed price for the next 5 years and peace of mind as trained BMW Certified Technicians service their vehicles with the latest know-how, technology, and equipment. Of course, the BMW Oil Inclusive Programme includes BMW Genuine Oil (Full Synthetic), BMW Oil Filter, and labour.

Catered for BMW vehicles without any active package with BMW or out of BMW Warranty and Service Package, this vehicle service interval is Condition Based Service with an average of 10,000km service interval, which could differ by vehicle manufacturing date and user’s driving behaviour.

For more information and purchase of the New BMW Oil Inclusive Programme, visit your preferred BMW Authorised Dealership.

* Prices shown are retail prices inclusive of 6% GST.

* Prices shown are valid as of time of publish.

* BMW Malaysia reserves the right to change the above prices without any prior notification.

 

BMW Group Malaysia has introduced the first-ever BMW 5 Series Hybrid with eDrive Technology. Priced at a very respectable RM343,800, the all-new BMW 530e Sport is the fifth BMW iPerformance model to be introduced in the country, further reinforcing the premium automaker’s expertise in Plug-in Hybrid Technology.

Raymond Tan, Head of Sales, BMW Malaysia (above, right) said, “The All-New BMW 5 Series now offers eDrive Technology, an innovation taken from the Mobility of the Future – BMW i. More than this, however, is the fact that the All-New BMW 530e Sport also increases our portfolio of premium Plug-In Hybrid vehicles here, enabling us to offer the largest portfolio offering by any automaker in the country and to further demonstrate our commitment to Visionary Mobility in Malaysia.”

Charting more than half of BMW Malaysia’s total sales volume in 2017 with a profound 55% units of BMW Hybrid with eDrive Technology delivered, BMW Group Malaysia has a stronghold as the most successful premium hybrid brand in Malaysia. Tan said, “In terms of model mix share, we are also proud to share that 55% of our total models for the country are hybrid vehicles with eDrive technology. This also makes us fifth in the world in terms of deliveries of plug-in hybrid vehicles.”

In the details, BMW Group Malaysia set an all-time high sales record for the BMW X5 xDrive40e by delivering over 3,000 units in 2017 alone, making Malaysia the second largest market after America for the model.

Malaysia is also the third largest market for the BMW 330e and the BMW 740Le xDrive with over 2,400 units and over 450 units delivered respectively in 2017. “The All-New BMW 530e Sport will be a meaningful addition to our iPerformance portfolio and we are confident it will further underpin us as leaders in shaping mobility of the future here in Malaysia,” said Tan.

BMW Group Malaysia continues to be committed to Malaysia’s plan of reducing its carbon intensity by 40% by 2020. This was first announced in 2014 at the UN Climate Summit in New York and reiterated in 2016 at the Paris Agreement of the 21stConference of Parties (COP21).

Speaking at the launch ceremony, Dr. Mohd Azman Zainul Abidin (above, left), Group Chief Executive Officer of Malaysian Green Technology Corporation said, “A key strategy for Malaysia to move towards low carbon mobility is through industry wide cooperation and partnerships. We at GreenTech Malaysia are pleased to have BMW Group Malaysia as a partner from the very beginning, to ensure necessary and sufficient infrastructure is provided to support the new innovation of Plug-in Hybrid technology and eventually Electro Mobility. This will increase consumer confidence in the viability of electric vehicles and plug-in-hybrid vehicles. It is reassuring to see BMW Group Malaysia taking initiative to further propel Malaysia into a futuristic future of electromobility, while we continue to grow the number of ChargEV charging stations across the country.”

Design: charismatic athleticism.

The All-New BMW 530e Sport is the most innovative model in its class and offers the full wealth of BMW 5 Series driver assistance systems, in all modes including eDrive. The premium business sedan promises to serve up the dynamic driving experience, for which the BMW brand is renowned, combined with outstanding efficiency and seamless everyday practicality.

Starting with its signature feature, the air stream kidney grille is designed to further empower aerodynamics – opening and closing to adapt to different situations. The All-New BMW 530e Sport is offered in Sport Line and features LED headlights for both low-beam and high-beam, side lights, as well as daytime running lights, which complements the elegant high-gloss black front bumper, ready to turn heads on the road. The ‘530e’ badge is the most noticeable identifying feature of the plug-in hybrid variant. The highly visible i logo above the air breather as well as the eDrive logo at the C-Pillar provides insight to the fact that the premium business sedan receives technology know-how from the BMW-i sub brand.

For additional convenience, the All-New BMW 530e Sport offers Comfort Access – providing a seamless owner experience without having to reach for your car key. From unlocking your doors to starting your engine, the All-New BMW 530e Sport is designed to be aware of your car key’s unique sensors, which resonates solely with the car’s internal system; as such, no two keys are alike. To further emphasise on convenience, the All-New BMW 530e Sport also provides owners contactless boot operation.

Accentuating its sporty vibe to the rear of the new premium business sedan from BMW is the double round exhaust tailpipe on both left and right of the eDrive variant. Fitted with 19” V-Spoke light alloy wheels, the All-New BMW 530e Sport hints at an agile driving experience.

Dynamic interaction enabling powerful delivery.

Powering the All-New BMW 530e Sport is the latest-generation inline 4-cylinder BMW TwinPower Turbo 2-litre petrol engine which generates 184hp and 320 Nm of torque. Combined with the BMW eDrive system’s state-of-the-art electric motor, the All-New BMW 530e Sport has an overall system output of 252hp and 420 Nm of torque, enabling the car to sprint from 0 to 100 km/h in 6.2 seconds. With a top speed of 235 km/h, the All-New BMW 530e Sport enjoys segment-leading figures of consuming only 2.0l/100km of fuel with a significantly low CO2 emission of 46g/km.

The electric drive boasts powerful efficiency with its combination of electric motor, lithium-ion high-performance battery, and intelligent energy management. The intelligent energy management optimises the effectiveness of the electric drivetrain and the high-performance battery with a predictive operating strategy. The All-New BMW 530e Sport offers an all-electric driving range of up to 48km with a maximum speed of up to 140km/h – the best in its segment.

For the FULL press release on the new BMW 5-Series Hybrid eDrive, click this: Press Release – BMW Group Malaysia Introduces the First-Ever BMW 5 Series Hybrid with eDrive Technology

BMW 5-Series Hybrid eDrive FULL Specs & Price List:

BMW 530e Spec Sheet_Pen Malaysia

BMW 530e Spec Sheet_East Malaysia

BMW 530e Spec Sheet_Langkawi

LATEST! Nationwide campaign offering special ownership programmes for BMW models and BMW iPerformance models.

Additional special ownership programmes for BMW vehicles and BMW iPerformance range is also offered at BMW Malaysia’s ongoing nationwide campaign, held at all authorised BMW dealerships. This includes special financing interest rates from 0.88% as well as attractive rebates across a wide range of BMW models.

New owners of the BMW iPerformance models – BMW 330e M Sport, BMW X5 xDrive 40e, BMW 740Le, and now the All-New BMW 530e Sport will also have unlimited, complimentary access for a whole year for the ChargeNow mobility services via the ChargEV platform in collaboration with GreenTech Malaysia.  The special offer also comes with a complimentary BMW i AC Fast Charging Cable. Specifically for new owners of the BMW X5 xDrive40e and BMW 740Le xDrive, the new programme by BMW Malaysia offers a complimentary BMW i Wallbox Plus, with RFID detection and can be managed and controlled remotely using the BMW iV smartphone app. The campaign ends 31st March 2018.

BMW Group Malaysia has achieved its best performance in the country with a total of 12,680 units of BMW, MINI and BMW Motorrad vehicles delivered in 2017. This is the premium automaker’s seventh consecutive all-time high performance, achieving a segment leading growth of 16% as compared to the same period in 2016 (10,906).

(L-R) Kidd Yam & Han

Han Sang Yun, Managing Director and CEO of BMW Group Malaysia (above, right) said, “We are humbled by this achievement. Our successful growth here in Malaysia is a result of our absolute commitment to the country as well as all our customers, dealers and their premium ownership experiences. We are committed more than ever to serve the country and the South East Asian region from Malaysia this year and set another benchmark with utmost excellence for the premium automotive industry here. Going into 2018, with the continued support of the Malaysian government, our customers and our strong dealership network, we will realise our investments and plans for the region here and we hope in sustaining this momentum and achieving yet another milestone for the Group and the country.”

(Forefront L-R) Han, Raymond & Sashi

The BMW brand grew by 18% in 2017, delivering a total of 10,618 BMW vehicles from 9,000 vehicles in 2016. The growth was predominantly driven by the BMW 3 Series with 3,564 units delivered – 2,408 of which are units of the BMW 330e and BMW 330e M Sport. The BMW X5 xDrive40e is also a key contributor of the brand’s performance, with over 3,000 units sold last year. The BMW 740Le xDrive which was introduced in the first half of 2017 took the concept of Driving Luxury to the Mobility of the Future and had over 400 units delivered.

The successful delivery of BMW’s electrified vehicles to customers in Malaysia continues to underline the company’s leadership role when it comes to electro-mobility and is an indication that Malaysians are ready for the newest technology in the automotive industry. Driving its product portfolio of BMW Hybrid vehicles with eDrive Technology forward, BMW Group Malaysia will continue to prioritize on infrastructure and mobility services in its strategy to make electric driving a more comfortable and convenient experience and a daily pleasure.

The launch of the all-new BMW 5 Series, the most progressive sport-business sedan, in the first half of 2017 also accelerated the brand’s sales with over 1,600 units delivered.

MINI also grew from strength to strength, achieving the brand’s best record performance in 2017 with 1,010 MINI vehicles delivered. This marks a 12% increase from the previous year (902). This feat continues to position MINI as the second fastest growing brand in the Malaysian premium segment and is now the third largest brand in the segment. Last year, MINI added the new MINI Countryman, MINI John Cooper Works Clubman and MINI John Cooper Works Countryman to its portfolio.

BMW Motorrad meanwhile, delivered a total of 1,052 units of its motorcycles, charting a 5% increase as compared to the previous year (1,004). 2017 saw the unveiling of five new motorcycles – the BMW S1000RR, BMW R1200GS, BMW K1600 GT and Bagger and BMW R nineT Urban GS.

Adding to the company’s commitment to deliver greater ownership experience for its customers, BMW Group Malaysia also introduced the Full Circle Programme by BMW Credit Malaysia, and the Roadside Assistance and Accident Hotline Program for BMW, MINI and BMW Motorrad vehicles, on top of its existing premium offerings such as the BMW 5 Year Unlimited Mileage Warranty and Free Service Program, the BMW Tyre Warranty Program, and the MINI 4 Year Unlimited Mileage and Free Service Warranty program.

The leading premium automaker also opened its doors to its newest Regional Parts Distribution Centre facilities at the Free Trade Zone of the Senai International Airport of Iskandar Malaysia. The new regional facility, which is built on an investment of over RM 130million, is one of the largest of its kind in the Asia Pacific region and supports over 22 countries in the region. This is a testament to Malaysia being a key market for the BMW Group; a market that supports the Group’s strategic business direction in expanding its footprint in the region.

In 2018, BMW Group Malaysia will begin delivery of the first BMW 3 Series, BMW 5 Series and BMW 7 Series to Vietnam and the Philippines. To support the move, the BMW Assembly Plant in Kulim increased its local assembly capabilities to over 10,000 vehicles in 2017 with an investment of over RM 10million.

“This year is our 15th year of operations in Malaysia and we are very proud to have established ourselves as the leading provider of premium individual and sustainable mobility. We look forward to another year of growth in every aspect – from our sales to the maturity of our product portfolio to our leadership in electromobility and future mobility here in Malaysia,” said Han.

The success of BMW Group Malaysia mirrors that of the BMW Group worldwide. Globally, the premium automaker achieved a new all-time sales high with a total delivery of 2,463,526 vehicles. A seventh consecutive year of record sales. In 2017, the BMW brand saw a 4.2% boost in numbers with a total delivery of 2,088,283 vehicles while the MINI brand also charted a new sales record in 2017, growing 3.2% over the previous year with 371,881 deliveries. Sales across the BMW Motorrad range also increased by 13.2% with a total of 164,153 units delivered worldwide.

BMW Group Malaysia updates X6 model range after introducing face-lifted X6 xDrive35i M Sport CKD and X6 M (RM666,888 and RM1,123,800). (more…)

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