Castrol Malaysia Archives

Castrol Malaysia Kickstarts Exclusive EPL Contest, Launches New Superbike Engine Oil

Castrol, an automotive lubricant brand long favoured motorcyclists and motorists, recently commemorated an exciting phase in its history in Malaysia with a street festival. During the public event at Sentul, Kuala Lumpur, an innovative new engine oil for motorcycles was launched – Castrol’s POWER1 ULTIMATE SUPERBIKE 10W-50 engine oil.

The new engine oil is designed to provide powerful performance, smoother rides and ultimately memorable journeys. With a comprehensive 5-in-1 formula, POWER1 ULTIMATE SUPERBIKE 10W-50 provides maximum performance with efficient durability, stable temperature and a cooler oil gallery

The fully-synthetic oil focuses on exceptional performance across 5 key areas: excellent acceleration; excellent protection; smooth riding; and a cooler engine with enduring performance.

The 2-day event at the heart of Sentul also witnessed the launch of an exclusive WhatsApp contest to commemorate the historical Castrol-Premier League partnership with a Grand Prize of a 5D4N trip to the UK to watch a EPL match live.

*On the second day, the Castrol POWER1 ULTIMATE SUPERBIKE preview was graced by a convoy of superbikes.*

The booths and games simulated the EPL environment in conjunction with Castrol’s partnership with EPL for the year. The games included soccer match table/foosball, carrom football board and ultimate free-kick. Consumers who purchased Castrol products at the event were entitled to participate in the games.

To join the contest, there are three simple steps which can win you amazing prizes. Firstly, purchase any Castrol POWER1/POWER1 ULTIMATE/POWER1 ULTIMATE SUPERBIKE range of products from participating Castrol Bike Point workshops. Then, via WhatsApp, answer a simple question. Finally, submit proof of purchase and required identification details.

From September to December 2022, there will be 88 monthly winners. All submitted entries will qualify for the Grand Prize draw, scheduled to take place at the end of the campaign.

Monthly prizes include Oppo RENO 6 smartphones, Casio G-Shock watches, exclusive merchandise and more. The Grand Prizes include a trip to the UK to watch a live PL match, a Yamaha R15M motorcycle, and an iPhone 13 Pro Max.

“This was an exciting event for Castrol Malaysia as we commemorated two key milestones for the year. With the Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 launch and the commencement of the Castrol-EPL partnership, Castrol is confident to continue creating history and to build on its presence in the advanced superbike oil engineering sector. We’re happy to have met our consumers who have been with us all along and the event also served as an opportunity for us to show our gratitude to them,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

Castrol Game Changers Contest offers you a chance to go to England to watch an EPL match!

Castrol Game Changers Contest offers you a chance to go to England to watch an EPL match!

While Castrol is a leading name in the automotive and motorsports world as one of the leading lubricant companies, the brand also has a presence in non-automotive events such as the FIFA World Cup and UEFA European Championship. With its sponsorship of such world-class events, supported by various campaigns and activities, the brand has had exposure globally along with its versatile range of high-performance lubricants.

This year, Castrol’s presence in the football world will grow even further with the signing of an exclusive sponsorship with the English Premier League (EPL) for 2½ years, commencing from January 2022. As the most-watched football league on the planet, the EPL is broadcast in 212 territories to over 543 million homes, with a potential viewership of 4.7 billion.

Through this sponsorship, Castrol aims to showcase its evolving serve and maintenance business and provide an avenue to many customers to engage in two things they are passionate about – automotive and football.

Castrol subsidiaries around the world will also be having activities relating to the EPL sponsorship and in Malaysia, there will be various digital activations for the digital presence of Castrol Malaysia. One such activity will invite Malaysians to share their individual recreations of memorable football moments on social media in the ‘Castrol EPL Original Moment’ contest. There will also be bi-weekly activities for social media users where questions and games related to football matches will be asked. Through these events, football fans will be able to show off their knowledge in an engaging and fun way.

*Some of the exclusive merchandise that can be won at booths promoting the Castrol Game Changers Contest.*

Throughout the year, there will also be other on-site campaigns which will include the Castrol Game Changers Contest. An exclusive Castrol X EPL Rover will be at key locations nationwide between May and September to promote the contest. At the various venues, members of the public will have a chance to win Castrol X EPL merchandise when they purchase Castrol MAGNATEC or Castrol EDGE engine oils.

Click here to know more about the Castrol Game Changers Contest

Following the Castrol Game Changers Contest, 20 lucky participants (and their partners) will be selected from the entries to take part in a Race Off event. The top 8 teams that win the Race Off will proceed to the next and final level of the contest which will be a 2-on-2 futsal match. There will be two Grand Prizes of 4 tickets to watch an EPL match live in England in 2023.

For Castrol Malaysia, this year is of historic significance and there will be various celebrations throughout the year. One of them which has already been run in March was Castrol Hari Mekanik, which returned in a big way for the fourth consecutive year. Castrol Auto Service (CAS) is also celebrating its 20^th anniversary this year and there are great promotions and deals for customers.

This is an exciting era for Castrol Malaysia and Singapore. The EPL sponsorship adds another feat to Castrol’s long list of milestones, particularly in our collaborative efforts with football organisations worldwide. This alliance will further showcase Castrol’s range of products and services to its audience and create a platform for us to engage with them, as well as appreciate them for being with us all this while. We are very excited to kick off the celebrations soon,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

To know more about Castrol products and services in Malaysia, click here.

Castrol Malaysia and Continental Tyres Malaysia to collaborate in offering products and services

Castrol Auto Service celebrates 20th anniversary in Malaysia with special offer for customers

Castrol Malaysia celebrates the 20^th anniversary of the Castrol Auto Service (CAS) business concept in the country. Introduced in 2002 for independent workshop dealers, this business concept provides support through a comprehensive workshop solution that enables the dealers to offer motorists the best levels of customer service through quality, professionalism, and transparency.

CAS has been serving and thriving in Malaysia since starting off with 3 workshops. By 2008, it opened its 100^th outlet and two years later, the first CAS dealer began operations in East Malaysia. With the growing vehicle population, increased demand for workshop services saw the 300th outlet opening in 2013. This was followed by the launch of the Castrol Certified Branded Workshop.

*The early days when CAS made its appearance, starting with just 3 branded workshops.*

With their extensive length of service across the Malaysian automotive industry, CAS dealers have proven their expertise, knowledge, and prowess; with 60% among CAS workshops having been in operations for more than 5 years, and 30% serving customers for a decade. Additionally, CAS dealer coverage network is vast throughout the country, with notable presence in key regions of the Klang Valley and Johor Bahru.

The milestone of 500 outlets was reached in 2021 and with over 500 outlets today in the 20^th year, Castrol is having an exclusive promotion to celebrate. For its loyal customers who have been supporting CAS throughout the years, A complimentary CAS 20 years X English Premier League (EPL) inverted umbrella will be given with the purchase any Castrol EDGE 4-litre products from any participating CAS outlets (while stocks last).

Castrol EDGE is a fully synthetic engine oil developed to provide maximum engine protection and performance. It is ideal for today’s smaller, yet more powerful, engines that work harder than ever before. Castrol EDGE with patented Fluid Titanium transforms its structure under pressure to keep metal apart, lowering friction for maximum engine performance. This allows the engine to deliver high performance and fuel efficiency and this has been proven in many independent tests.

Over the last 20 years, CAS has outperformed its peers with an array of programmes organised for its mechanics and customers. Among them are the CAS ‘Service & Win’ campaign, Castrol Cars Super Mechanic Contest, and CAS Forum & Appreciation Dinner.

Additionally, CAS outlets are active participants of the long-running Castrol Hari Mekanik Malaysia (HMM) campaign since 2019. This campaign continues to raise awareness to the public to appreciate the mechanic community, who are an essential part of the society and its welfare.

This year, Castrol HMM partnered with EPL for a merrier celebration on a larger scale. CAS is part of the ongoing Castrol KitaCare, an initiative launched during the pandemic to provide a safe solution to car maintenance, enhanced convenience for customers to service their cars with a reduced waiting period in a safe and hygienic environment.

Castrol also introduced the Castrol Loyalty Program in 2004. The program was migrated onto a digital platform in 2012 to inspire new customer loyalty through digital communication via the Castrol Motorist App. The app was recently upgraded to allow customers to enjoy more rewards and greater convenience with various built-in features. Through the enhanced app, customers can earn and redeem Castrol products with Castrol Points at all participating CAS workshops, getting notifications for their next car service, latest events updates and promotions.

“Castrol is extremely proud of the CAS journey in the past two decades. CAS now has over 500 outlets, a long way from our humble start of only 3 outlets in 2002 – and on the right track to launching more CAS outlets in the future. We are grateful to have our mechanics alongside us celebrating Castrol Malaysia’s milestones and progress. We are committed to bringing in more initiatives and efforts to support our dealers,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

“Our customers are a big part of our journey, and we’d like to thank them for being with us throughout the years. With plans to further expand our CAS network, we look forward to witnessing the community grow to become more comprehensive and close-knit so we are able to continuously provide an overall great experience to our customers,” she said.

To find out more about Castrol and its products, visit www.castrol.com/my

Castrol Hari Mekanik Malaysia celebrated for fourth consecutive year

Castrol, one of the world’s leading lubricant brands, is back for the fourth consecutive year with a unique celebration of Castrol Hari Mekanik Malaysia (HMM) on March 18, 2022. This year’s event – the only one of its kind in Malaysia – takes on a unique theme: ‘The Game Changers’, in honor of the unsung heroes of every vehicle owner’s life.

As has been the story of Castrol Hari Mekanik Malaysia since the beginning, this marks an extension of Castrol’s efforts in paying tribute to the mechanics of Malaysia, a deserving community that has been a backbone of the brand for many years. Castrol HMM 2022 will be a fully virtual experience, with various activities planned, including social media contests, jersey giveaways and engagement with influential KOLs (key opinion leaders).

To take things a step further, Castrol HMM 2022 marks the first-ever collaboration opportunity ith the English Premier League (EPL), in line with the theme. As the most-watched football league in the world, the EPL is broadcasted in 212 territories to 643 million homes, with a potential TV audience of 4.7 billion viewers. The league brings together millions of fans worldwide like no other; and Malaysia is no exception.

This collaboration explores the dynamics of mechanics and footballers as kindred spirits, with the same drive and hard work to strive to live their passion and achieve their goals. Mechanics, like the rest of us, love and enjoy football, which has been a big part of the Malaysian lepak culture for years. Castrol hopes to alleviate the love and respect the people of Malaysia have for our mechanics via this partnership with the EPL.

To commemorate the event, Castrol will be giving away exclusive Castrol X EPL merchandise, which include jerseys, caps, and flasks. This merchandise will also be a part of the social media contest. With an aim to provide social media users an avenue to channel their loyalty to Castrol and love for football, Castrol hopes to get to the masses with a nationwide reach, therefore encouraging more participants to celebrate our local mechanics. Participants of the contest will have to snap a photo of themselves in their favourite football jersey or Castrol t-shirt with either their car or bike and with the background of any Castrol branded workshop; and proceed to post their photo on Facebook or Instagram with the caption of thanking or appreciating their mechanic.

The most liked Facebook or Instagram post with the hashtags #CastrolHariMekanik and #CastrolEPL will win exclusive Castrol X EPL merchandise.

“Castrol is proud to have selected “The Game Changers” theme for 2022 as a tribute and respect to our local mechanics. This year’s celebration is extra special for us, as we have EPL joining us in honouring our mechanics. In the past few years, the pandemic has affected the lives of many of us. The mechanic community, despite facing the loss of livelihood due to various economic restrictions, soldiered on and performed their duty in attending to our vehicles with dedication, and meticulousness. We are grateful to Malaysia’s mechanic community, along with the other frontliners, for having our back during trying times,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

“We hope our event will bring more awareness to the dedication and selflessness of mechanics in our country, and via this online campaign, we look forward to having as many Malaysians join our cause,” she concluded.

To find out more about Castrol and its products, visit www.castrol.com/my .

Castrol Hari Mekanik Malaysia honours mechanics’ contribution to the nation

Castrol starts ‘Hari Mekanik Malaysia’ campaign, to run till September 2020

Castrol Malaysia has announced the launch of ‘Hari Mekanik Malaysia’, an initiative aimed at recognising and giving thanks to the unsung heroes in our lives; our mechanics. This comes following the success of the ‘Castrol Super Mechanic Contest’ which was held in 2017 and 2018 with the primary aim of giving mechanics a platform to upskill themselves whilst competing amongst each other.

Castrol Super Mechanics — *Winners of the Castrol Super Mechanic Contest Asia-Pacific finals in 2018*

“Mechanics play a significant role in not only restoring vehicle performance but also ensuring the safety of the drivers, riders, passengers and pillions in vehicles. This celebration recognises the contributions by mechanics to the automotive industry in the country,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.

The campaign, which starts in November 2019 and runs until September 2020, includes a series of events such as roving cars visiting workshops in major cities nationwide. Members of the public will be encouraged to nominate their favourite mechanic via an online nomination process. Nominators, under the car & truck category, would win a 1-year free service equivalent to 4 bottles of 4-litre Castrol MAGNATEC 10W-40 if their nomination produces a winner, whilst nominators under the motorcycle category would win 6 bottles of 1-litre Castrol POWER1 10W-40 if their nomination produces a winner.

Castrol offers an exclusive promo of RM30 off the total bill when the car is serviced at any Castrol Auto Service workshop or RM3 off the total bill when the motorcycle is serviced at any Castrol Bike Point workshops through participation of online activities during the campaign period.

The launch of Castrol Hari Mekanik Malaysia will be held on March 18 2020, marking its first celebration for the mechanics. From the nominations received, 10 mechanics from the car/truck and the motorcycle categories each would be shortlisted based on 3 rounds of short-listing process.

In the preliminary round, the nominated mechanics will be required to answer a series of online questions designed specifically to test their professionalism, attitude and qualities that would qualify them as an ‘Unsung Hero’. The top 20 nominees with the highest score will be shortlisted for the second round and only 15 individuals from each category will be shortlisted into the final round by an automotive professional body after conducting an evaluation with a set of criteria.

In the final round, members of the public will be called to vote and the top 10 winners each from the car/truck and the motorcycle categories would be presented the coveted ‘Castrol Unsung Heroes’ Award and trophies. Winners in the car/truck category will also be rewarded with an automotive training course to elevate their skills, competencies and abilities at the School of Skills.

“We want to acknowledge the importance of mechanics – the unsung heroes who leave a positive impact in our everyday lives. The key areas requiring attention is longevity and continuity and therefore we want to enhance the profile and empower the mechanics community through this campaign. We hope this will inspire others to contribute to the Malaysian community, as mechanics do every single day,” said Ms Keow.

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BIKES: Castrol Accelerates Ahead With The Launch Of The All-New Castrol POWER1 Oil!

Castrol Malaysia has announced the launch of the all-new Castrol POWER1 by unveiling a total of four new variants – All tailor made to suit a motorcycle’s special demands. The new formulation boasts better performance as a direct result of improved technology and product specification upgrade.

The four new variants that were introduced are Castrol POWER1 Cruise 4T 15W-50 1L, Castrol POWER1 Racing 4T 10W-40 1L, Castrol POWER1 Scooter 4-AT 5W-40 1L and 10W-40 1L. Along with the launch, a total of two existing variants were relaunched with new improved formulations, namely the Castrol POWER1 4T 10W-40 1L and Castrol POWER1 Racing 4T 10W-50 1L.

Setting itself apart from its competitors, the new Castrol POWER1 with Power Release Technology™, optimises friction which in return provides motorcycle enthusiasts with faster, more superior acceleration at the twist of the throttle. In a 5.2km 3-stage acceleration test using 101kW 4-cycliner supersports engine, the new Castrol POWER1 10W-40 is 6.6 seconds quicker than a competitor 10W-40 and 2.8 seconds quicker than a previous formulation.

Speaking at the launch, Keow Mei-Shan, Marketing Director of Castrol Malaysia said “We are constantly evolving to keep abreast with the needs of our consumers. The new Castrol POWER1 range is the direct effect of that very initiative. What remains at the forefront is our focus in continuously offering the best – Whether it’s an entirely new range or an improved formula, it comes with years of expertise and thorough research”

While the new Castrol POWER1 offers superior acceleration at the twist of the throttle, the new Castrol POWER1 SCOOTER with Scootek Technology™ boasts superior acceleration at the mere touch of the throttle. Separately, the Castrol POWER1 CRUISE with Power Sustain Technology™ manages heat and friction in big bikes, ensuring continuous power delivery during long rides.

As the proud sponsors of the Castrol LCR Honda team and in conjunction with the MotoGP, Castrol also announced the new Castrol POWER1 RACING with Race Derived Technology ™, proven to stay strong and deliver acceleration in race track conditions.

Understanding that smooth acceleration is crucial among bikers, the new Castrol POWER1 line caters to riders across different bike segments who are faced with ever-changing traffic conditions, in ensuring continuous top performance.

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