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Continental

Continental akan menghentikan operasi pembuatan tayar di kilangnya di Alor Setar, Malaysia, menjelang hujung tahun 2025. Fasiliti pengeluaran ini mengeluarkan tayar untuk kereta penumpang, trak ringan bagi pasaran Asia-Pasifik, serta tayar motosikal. Sebanyak  950 orang bekerja di fasiliti Alor Setar. Keutamaan syarikat adalah untuk menyokong para pekerjanya dengan menyediakan bantuan seperti kaunseling kerjaya serta meneroka peluang pekerjaan yang berpotensi sama ada dalam Continental mahupun di luar syarikatnya.

Keputusan untuk menutup kilang tayar Continental di Alor Setar adalah hasil daripada semakan perniagaan secara terperinci yang bertujuan untuk melindungi daya saing, serta prestasi perniagaan syarikat di rantau Asia-Pasifik (APAC). Usaha ini juga dilaksanakan untuk menyesuaikan diri dengan perubahan permintaan pelanggan. Syarikat juga berhasrat untuk mengoptimumkan portfolio produk tempatan dan memantau pengeluarannya.

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Continental has announced that it will discontinue tyre manufacturing operations at its Alor Setar plant in Malaysia by the end of 2025, following a comprehensive business review aimed at safeguarding its competitiveness in the Asia-Pacific (APAC) region.

The Alor Setar facility, which employs approximately 950 people, currently produces passenger car and light truck tyres for the Asia-Pacific market, as well as motorcycle tyres. The company stated that its priority is to support affected employees by offering career counselling and exploring potential employment opportunities both within and outside of Continental.

The decision to close the plant reflects Continental’s strategy to adapt to evolving customer demand, optimise its local product portfolio, and strengthen its manufacturing footprint. Despite the closure, the company reaffirmed its commitment to the Malaysian market, emphasising that long-standing relationships with customers and partners remain central to its operations.

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Continental has launched its Mini Program on the TNG eWallet, allowing Malaysian drivers to purchase Continental tyres with ease through their mobile phones. This launch is celebrated with exclusive promotions from 7 November to 30 November, coinciding with the 11.11 Mega Sale. Customers can enjoy up to RM1 million in cashback, with an average of 15% per transaction.

Additionally, any customer spending a minimum of RM300 from 7 November 2024 to 31 January 2025 will be entered into a lucky draw, with one entry for each RM300 spent. The grand prize includes a gold bar worth RM10,000, with other prizes like three iPhone 16 Pros, two PS5 consoles, two Huawei MatePad 11.5” PaperMatte Editions, and two Trapo Vouchers. Weekly winners can also receive cashback, a Limited-Edition Continental x Touch ‘n Go NFC Card, and more.

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Tayar pancit semasa di jalan raya boleh mendatangkan bahaya keselamatan dan mengganggu perjalanan seseorang, terutamanya di jalan raya Malaysia yang sering menghadapi hujan lebat, jumlah trafik yang tinggi, jalan berlubang dan serpihan jalan. Selain itu, masa menunggu bantuan dan pembaikan boleh memakan masa dan mengganggu perjalanan seseorang. Dengan memiliki teknologi tayar pengedap kendiri pada hari ini, pengguna jalan raya boleh menjadi lebih yakin dalam setiap pemanduan.

Demi memenuhi keperluan rakyat Malaysia, Continental dengan bangganya mengumumkan pengembangan teknologi ContiSeal yang inovatif kepada set produk dan saiz rim yang lebih luas. Pengenalan ini bertujuan menjadikan tawaran tersedia kepada rangkaian pemilik kereta yang lebih luas, meningkatkan keselamatan untuk pemandu, menangani cabaran jalan raya mereka yang unik dan mengubah cara pengguna jalan raya mengendalikan situasi tayar pancit hari esok dan seterusnya.

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Tyre punctures can turn any journey into a major disruption, especially on Malaysian roads plagued by heavy rainfall, high traffic, potholes, and debris. Waiting for roadside assistance and repairs can be time-consuming and frustrating. Continental is now addressing these challenges with the expanded availability of its innovative ContiSeal technology, which promises to transform how drivers handle tyre punctures.

Enhanced Safety with ContiSeal Technology

First introduced in 2003, ContiSeal technology has undergone significant refinement over two decades. It now offers immediate sealing of 80% of all punctures and 99.9% of punctures up to 5mm in diameter. The technology uses a vulcanisation process to enhance the tyre’s durability and elasticity, reducing cavity noise by up to 3dB.

How ContiSeal Works

ContiSeal tyres are designed to seal holes up to 5mm in diameter. The sealant layer, applied inside the tyre’s tread area, creates an airtight seal that prevents air leakage. This means drivers can continue their journey without needing immediate roadside repairs, even if a foreign object like a nail penetrates the tyre. The seal remains effective even if the object is removed.

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Continental Tyre, has long been synonymous with innovation, quality, and reliability. With a rich history spanning over 150 years, Continental has consistently pushed the boundaries of tyre design and engineering, setting new standards in performance and safety. 

Over the decades, the company has been at the forefront of numerous technological advancements in the tyre industry. From the introduction of the first patterned tyre tread in 1904 to the development of the first environmentally friendly tyres in the 1990s, Continental has continually strived to push the envelope. This commitment to innovation is evident in their latest product, the MaxContact MC7, which promises to elevate the driving experience to new heights.

The MaxContact MC7 is a sporty tyre designed to enhance everyday driving with maximum control, dynamic steering precision, shorter braking distances in both wet and dry conditions, and offers low noise levels. We were given the opportunity to see and feel the performance of the MC7 in a day of rigorous testing at Sepang Circuit, comparing it to an unnamed competitor.

During our tests at Sepang, the MC7 was put through its paces in a series of demanding scenarios, including wet braking tests, timed slalom tests, and high-speed cornering. The results were impressive, showcasing the tyre’s ability to provide superior grip, handling, and braking performance.

One of the most critical aspects of tyre performance is braking capability, and the MC7 does not disappoint. In our wet braking tests, the MC7 demonstrated a impressive ability to stop quickly and safely, thanks to its advanced 3D laser-cut sipes and ReFlex Compound. These features work together to improve grip and reduce braking distances significantly. When compared to its competitor, the MC7 outperformed by a considerable margin, with a braking distance that was 7-8 meters shorter. 

Handling and cornering are equally important for a sporty tyre, and the MC7 excels in these areas as well. During our high-speed cornering tests, the MC7 provided exceptional stability and control, allowing us to navigate sharp turns with confidence. This performance is attributed to the tyre’s dynamic steering response and precision, enabled by the macro-blocks and stabiliser bars that enhance cornering stability and maintain firm handling under pressure. 

The slalom test is a challenging evaluation of a tyre’s agility and responsiveness. Each participant had two runs, one with the MC7 and one with the competitor. As expected, the MC7 delivered better grip and handling performance, allowing us to achieve faster times throughout the course. The ReFlex Compound plays a significant role in this, as it is specifically formulated to maximise traction and deliver improved steering precision. Additionally, the MC7’s lightning sipes, star sipes, and aqua sipes—featuring 3D laser cuts—further enhance its ability to handle water and maintain grip.

While sporty tyres often prioritise performance over comfort, the MC7 manages to strike a balance between the two. One of the standout features of the MC7 is its low noise levels, achieved through the innovative two-in-one Noise Breaker 3.0. This technology works by breaking up sound waves, resulting in a quieter and more comfortable ride. The ability to reduce noise without compromising performance is a significant achievement for Continental, making the MC7 an excellent choice for drivers who want both sporty performance and a comfortable driving experience.

In addition to its performance benefits, the MC7 also offers improvements in fuel efficiency and mileage. The advanced materials and design features of the MC7 contribute to lower rolling resistance, which in turn enhances fuel efficiency. During our tests, we observed a noticeable reduction in fuel consumption compared to the MC6 and the competitor tyre. This improvement not only saves money on fuel but also reduces the environmental impact, aligning with Continental’s commitment to sustainability.

The MC7’s wet performance is particularly noteworthy, thanks to the innovative design of its aqua sipes. These enlarged grooves are designed to trap and expel water efficiently, enhancing the tyre’s grip on wet surfaces. The combination of aqua sipes and the Flow X-celerator’s narrow groove accelerates water flow, ensuring optimal performance in wet conditions. This feature is especially important for drivers in regions with frequent rain, providing them with the confidence to drive safely in adverse weather conditions.

To cater to a wide range of vehicles and driving needs, the MaxContact MC7 is available in sizes ranging from 16” to 21”. This versatility allows it to target a broader market, from compact cars to larger sedans and SUVs. The availability of multiple sizes ensures that more drivers can experience the benefits of the MC7, making it a compelling choice for a diverse array of vehicles.

The Continental MaxContact MC7 is a tyre that sets new standards in performance, safety, and comfort. Through our rigorous testing at the Sepang Circuit, the MC7 proved its capabilities in wet and dry braking, handling, cornering, noise reduction, and fuel efficiency. Its advanced features, including the ReFlex Compound, 3D laser-cut sipes, and Noise Breaker 3.0, showcase Continental’s commitment to innovation and excellence.

Continental Tyres has once again demonstrated why they are a leader in the industry, and the MaxContact MC7 is a testament to their dedication to pushing the boundaries of tyre technology. As the automotive landscape continues to evolve, we can expect Continental to remain at the forefront, driving innovation and setting new benchmarks for performance and safety.

What we like: The amount of grip it has

What we do not like: We have to buy it

Continental Tyres has introduced its latest innovation, the MaxContact MC7 tyre, a sporty, high-performance tyre specifically designed for urban landscapes and tailored to meet the needs of drivers in the Asia Pacific (APAC) region. This new product promises to elevate everyday driving with precise steering and dynamic handling, providing maximum control.

Engineered for Thrill Seekers

“Developed and tested by a team of 25 engineers and material experts through more than 8,000 hours in R&D, we engineered a high-performance sporty tyre that meets the unique needs of the drivers who seek the thrill from their everyday driving,” said Mr. Tolga Mutlu, Head of Product Management, Continental Replacement Tyres APAC. “The new MaxContact MC7 offers just that.”

Key Features:

  • Refined Handling and Stability: The MaxContact MC7 enhances driving precision and stability, especially during sharp turns and cornering at higher speeds. This is achieved through the optimisation of pressure distribution within the tyre, creating a wider footprint with the Cornering Macroblocks that redistribute force for a more controlled drive.
  • ReFlex Compound: This compound increases resistance to tyre deformation, resulting in improved steering response and accuracy.

Safety in Wet Conditions

Designed to ensure safety during frequent wet weather in APAC, including Malaysia, the MaxContact MC7 provides enhanced grip and shorter braking distances to ensure a stable drive.

Advanced Safety Features:

  • 3D Laser-Cut Sipes: These improve grip and braking in wet conditions, reducing the risk of aquaplaning by quickly expelling water through the tyre grooves.
  • Silica Technology: The ReFlex compound includes silica technology that enhances the transfer of kinetic energy to heat during braking, leading to shorter braking distances on both dry and wet roads.

Quieter Driving Experience

For those who value a quiet drive, even in a sports car, the MaxContact MC7 offers an upgraded noise reduction feature.

Noise Reduction Technology:

  • Two-in-1 Noise Breaker 3.0: This feature breaks up sound waves, preventing noise from building up and traveling into the car cabin, ensuring a quieter drive preferred by sporty city drivers.

Availability

The MaxContact MC7 tyre is available in sizes ranging from 16″ to 21″ and will be available for purchase across APAC markets starting in Q1 of 2024. (Timing of stock availability varies by individual market.)

Continental, sebuah pembekal utama automotif dari Jerman, telah mengumumkan rancangan untuk mengurangkan tenaga kerjanya sebanyak 7,150 pekerja di seluruh dunia menjelang tahun 2025. Keputusan ini diambil sebagai tindak balas terhadap permintaan pengguna yang berubah, terutamanya ke arah kenderaan elektrik.

Pemotongan pekerjaan akan memberi kesan kepada pelbagai bahagian syarikat, dengan 1,750 jawatan akan dipotong dari bidang penyelidikan dan pembangunan, manakala 5,400 pemotongan pekerjaan yang lain adalah sebahagian daripada program pemotongan kos yang telah diumumkan sebelum ini.

Philipp von Hirschheydt, ketua automotif Continental, menekankan bahawa penstrukturan ini bertujuan untuk memberi keutamaan kepada pelaburan dalam teknologi masa depan untuk kenderaan yang ditakrifkan oleh perisian. Beliau juga menyatakan komitmen syarikat untuk menyokong pekerja yang terjejas dengan mencari penyelesaian yang sesuai.

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In response to shifting consumer demands, particularly towards electric vehicles, Continental, a major German auto supplier, has announced plans to reduce its global workforce by 7,150 jobs by 2025.

The job cuts, affecting various areas of the company, will see 1,750 positions eliminated from research and development, with an additional 5,400 job cuts as part of a previously announced cost-cutting program.

Philipp von Hirschheydt, Continental’s automotive chief, emphasised that the restructuring aims to prioritise investments in future technologies for software-defined vehicles. The company remains committed to supporting affected employees by seeking suitable solutions.

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In the early years of the automobile, just maintaining control of the car was the most important thing for the driver to do. Knowing how the engine was running and the speed were secondary. Over time, meters and warning lights were added to provide the driver with information that could help him drive better or alert him of problems. The increasing number of meters to display led to the creation of the instrument panel as an integral part of the dashboard, with the area in front of the driver being referred to as the ‘cockpit’, a term taken from aircraft.

In the past couple of decades, the instrument panel has evolved from having mechanical devices to digital graphic displays which allow more information to be shown by having changeable displays. Some information (eg energy flows in a hybrid powertrain) is also shown on the panel in the middle of the dashboard.

Looking at the instruments while driving means the eyes move down and the driver may not be watching the road ahead momentarily, which can be dangerous. One approach to helping the driver keep eyes ahead all the time was to take an idea from fighter aircraft – the Head-Up Display (HUD). This is a display projected on the windscreen ahead of the driver with information such as speed and other warnings.

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